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Feed Burner Media Kit

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Feed Burner Media Kit

  1. 1. OVERVIEW WHAT IS FEEDBURNER? ESTABLISHED MEDIA BRANDS FeedBurner is the leading provider of online media distribution and audience engagement services for the world’s most recognizable collection of publishers and marketers. Our award-winning services help customers measure their influence on the Web while engaging and building an audience. By reaching highly targeted audiences with text, audio and video content bolstered by advertising services, FeedBurner helps its customers participate in a thriving online media marketplace. WHY ADVERTISE WITH FEEDBURNER? FeedBurner offers the biggest, baddest advertising network for blogs and feeds you’ll find anywhere on the planet. We’ll put your advertising message in front of an impressive online audience spanning highly desirable media companies, A-list bloggers, blog networks and individual publishers. Many of these subscribers are unreachable via other media – but you already knew that. You can choose to feed your message to specific audiences via broad content channels such as Business, Travel or Consumer Electronics or target niche audiences interested HIGH QUALITY BLOGS, NETWORKS & INDEPENDENT PUBLISHERS in more specific topics like Personal Finance, B5 Media KnowMore Media Fashion & Style, Music or Marketing. Blogcenter.net Lockergnome The Blog Herald Mazoo.net BlogHer Network Metroblogging Network Blogo.it MojoSupreme.com Blogpire Productions The Mortgage Reports BoingBoing Parent Hacks BuzzMachine Pajamas Media Cool Hunting Real Clear Politics Corante SeekingAlpha Crooks and Liars SheFinds Federated Media Slashdot Gamers Circle TechCrunch Gawker Media TechTarget GenerationMP3 Treehugger Glam Media, Inc. Traffic.com Gothamist, LLC Thoughts Media, Inc. Hollywood.com Weblogs SL Instapundit Quotes of the Day WANT TO KNOW MORE? adsales@feedburner.com
  2. 2. OVERVIEW AD PLACEMENT OPPORTUNITIES SAMPLE AD PLACEMENTS FeedBurner’s ad network offers innovative placements that put your message in front of the right audience. Ask about unique ad placements in the uncluttered, nearly ad-free “dialogue zone” of blogs and Web sites (a hot place to be). Alternatively, position your message in front of RSS feed subscribers, an explicit demographic who have expressed a specific and ongoing interest in feed content. No other online medium offers the ability to communicate as regularly with such a measurable and growing audience. BENEFITS OF FEEDBURNER’S AD NETWORK • Highly attractive blog advertising opportunities across a wide range of categories • The most RSS feed inventory on the Web • Millions of subscribers and visitors — probably more since you started AD ON A BLOG / SITE reading this • Media is priced on a CPM basis so you can compare it to stodgy, old-school media • Direct sales staff to assist agency buyers, and self-serve • Domestic and international inventory available AD IN A FEED WANT TO KNOW MORE? adsales@feedburner.com
  3. 3. OVERVIEW ENTIRE AD NETWORK OVERVIEW GENDER As the leading provider of media distribution and Female audience engagement services for blogs and 18.6% RSS feeds, FeedBurner offers an unprecedented caliber of content aggregated from the world’s leading media companies, A-list bloggers and blog networks, and individual publishers. Unlike web site visitors who may have arrived at content via search, a link or a daily visit, feed subscribers make up an explicit demographic who have expressed a specific interest in a feed’s content. No other online medium offers the ability to communicate as regularly with Male 81.4% such a measurable and growing content subscriber base. FEATURES OF THE AD SERVER AGE • Ads are targeted by content channel (can you say “customization”?) 25-34 • Full third-party ad serving support 32.9% 35-44 24.8% • Geo-targeting: country / state / DMA • Day-partitioning: day of week / time of day • Frequency-capping • Listed in Atlas & MediaVisor AVAILABLE CHANNELS 18-24 45-54 16.6% 17.3% Arts & Entertainment Automotive under 18 55+ Business 4.2% 4.2% Personal Finance Small / Medium Business Computing & Technology Enterprise Computing INCOME Personal Computing Mac $250K+ 6.0% Consumer Electronics Current Affairs & Politics $150K-$249,999 8.4% Digital Culture 17.7% $100K-$149,999 Health & Wellness $250K+ 6.0% News & Information $75K-$99,999 16.1% $150K-$249,999 8.4% PC & Console Games $50K-$74,999 18.7% 6.0% Sports & Recreation $250K+ $100K-$149,999 17.7% $25K-$49,999 18.4% Travel $150K-$249,999 $75K-$99,999 8.4% 16.1% under $25K 14.7% $100K-$149,999 17.7% 18.7% $50K-$74,999 $75K-$99,999 5.0% 16.1% 18.4% 15.0% $25K-$49,999 0.0% 10.0% 20.0% $50K-$74,999 14.7%18.7% under $25K $25K-$49,999 18.4% 0.0% 5.0% 10.0% 15.0% 20.0% under $25K 14.7% WANT TO KNOW MORE? adsales@feedburner.com 0.0% 5.0% 10.0% 15.0% 20.0%
  4. 4. OVERVIEW ENTIRE AD NETWORK PROFESSIONAL ROLE PRODUCT CATEGORIES YOU RESEARCH & PURCHASE Not Currently Employed 15.2% CEO/President/ Chairperson/Owner 13.7% Computers 52.9% & Software 49.6% COO/CFO/CIO/ CTO/CMO Music 33.5% 1.4% 50.4% VP/SVP/EVP Consumer 45.5% 2.4% Electronics 44.6% Director 32.8% 6.6% Airline Tickets 48.6% 30.5% Hotel Rooms 41.9% Manager/ Supervisor Rental Cars 18.9% Other Staff 14.4% 27.2% Position 25.3% Investments (Stocks, 46.2% Mutual Funds) 18.3% Movie or 25.2% Sports Tickets 35.0% 25.7% HAVE CHILDREN? Automobile 5.8% College or Post- 17.0% College Education 8.8% YES 28.9% Toys 19.8% 23.4% 11.0% Flowers 23.8% 27.6% Gifts 42.2% 22.4% Real Estate 4.1% 13.3% NO Sporting Goods 14.5% 71.1% 22.1% Apparel 34.0% Home Furnishings 29.1% & Appliances 27.9% INFLUENCE Other people ask me for product recommendations 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 57.1% Other people ask me for technology product 58.2% Research I’m usually the first person in my neighborhood to try Purchase new technologies 35.4% I consider myself an expert on consumer electronics products such as MP3 players, PVRs, smart phones, etc. 25.4% WANT TO KNOW MORE? www.feedburner.com/FAN
  5. 5. CHANNELS ARTS & ENTERTAINMENT ARTS & ENTERTAINMENT GENDER You know all those people who love to read about celebrities, events, movies, shows Male 41.7% and music? We can help you reach ’em via of some of the most sought-after online arts and entertainment content from publishers like Gawker Media, Ain’t it Cool News, the Gothamist properties, B5Media, and Parent Hacks. ESTABLISHED MEDIA BRANDS USA Today (Books, Art, Movies, Television) Female 58.3% Wired News (Culture, Music) Houston Chronicle (Entertainment, Life, Music) Christian Science Monitor (Arts, Entertainment, Books, Living, Weekend) AGE HIGH-QUALITY BLOGS, NETWORKS & INDEPENDENT PUBLISHERS 25-34 B5 Media 44% 35-44 24% Metroblogging Network Ain’t it Cool News The Stage Gothamist LLC Braingle Gawker Media (Gawker, Defamer, Idolator) 45-54 8% Popsugar 55+ Hollywood.com 4% under 18 Star Trek Pioneers 18-24 4% 16% Reality TV Radio Go Fug Yourself Hip Hop Press BritneySpears.org INCOME Live Music Blog JamBase $250K+ 6.5% SheFinds $150K-$249,999 10.9% Top Button $100K-$149,999 13.0% UrbanSpy 15.2% $75K-$99,999 Uncrate $50K-$74,999 26.1% Comic List $25K-$49,999 23.9% Parent Hacks Kitchen Contraptions under $25K 4.3% Double-Tongued Word Wrestler 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% Quotes of the Day ARTS & ENTERTAINMENT WANT TO KNOW MORE? adsales@feedburner.com
  6. 6. CHANNELS ARTS & ENTERTAINMENT PROFESSIONAL ROLE PRODUCT CATEGORIES YOU RESEARCH & PURCHASE Not Currently Employed 14.6% CEO/President/ Chairperson/Owner 9.8% Computers 46.9% & Software 44.9% VP/SVP/EVP 40.8% 2.4% Music 63.3% Director 44.9% Consumer 7.3% Electronics 42.9% 30.6% Airline Tickets 61.2% 30.6% Hotel Rooms 55.1% Manager/ Supervisor 24.5% Rental Cars 19.5% 40.8% Other Staff Position Investments (Stocks, 18.4% 46.3% Mutual Funds) 16.3% Movie or 28.6% Sports Tickets 49.0% 32.7% HAVE CHILDREN? Automobile 12.2% College or Post- 22.4% College Education 6.1% YES 26.5% 22.4% Toys 28.6% 14.3% Flowers 30.6% 38.8% Gifts 57.1% 36.7% Real Estate 4.1% 10.2% Sporting Goods NO 14.3% 77.6% 30.6% Apparel 51.0% Home Furnishings 34.7% & Appliances 38.8% INFLUENCE Other people ask me for product recommendations 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 21.1% Other people ask me for technology product 19.5% Research I’m usually the first person in my neighborhood to try new technologies Purchase 10.5% I consider myself an expert on consumer electronics products such as MP3 players, PVRs, smart phones, etc. 9.0% WANT TO KNOW MORE? www.feedburner.com/FAN
  7. 7. CHANNELS BUSINESS BUSINESS GENDER Female 12.1% Think business people are getting their info from newsradio? That’s so ‘80s. Today’s movers and shakers (remember that phrase?) are being fed finance, real estate, law and marketing content from established media properties and networks including MarketWatch, Fast Company, Inc., BuzzMachine, the Always On and Corante networks, and top venture capitalists. ESTABLISHED MEDIA BRANDS Wall Street Journal Male Barron’s 87.9% MarketWatch Fast Company Inc.com USA Today (Money, Stocks, Business Blogs) AGE Houston Chronicle (Business) 35-44 HIGH-QUALITY BLOGS, NETWORKS 27.9% & INDEPENDENT PUBLISHERS 25-34 BuzzMachine by Jeff Jarvis 46.7% Corante (Marketing, Going Global) Always On Network John Batelle’s Searchblog Duct Tape Marketing Marketing Defined 45-54 Search Engine Roundtable 18-24 15.6% 9.8% Between Lawyers The China Stock Blog Seeking Alpha: Stock Market Opinion and Analysts INCOME A VC: Venture Capital and Technology Footnoted.org $250K+ 21.6% Consumerism Commentary The Mortgage Reports $150K-$249,999 20.7% Lifehack.org $100K-$149,999 22.4% $75K-$99,999 12.9% $50K-$74,999 11.2% $25K-$49,999 4.3% under $25K 6.9% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% WANT TO KNOW MORE? adsales@feedburner.com
  8. 8. CHANNELS CHANNELS BUSINESS PROFESSIONAL ROLE PRODUCT CATEGORIES YOU RESEARCH & PURCHASE Not Currently Employed Other Staff 4.6% Position 53.6% Computers 27.5% CEO/President/ & Software 56.8% Chairperson/Owner 29.4% Music 35.2% 57.6% Consumer 46.4% Electronics 48.0% 43.2% Airline Tickets 70.4% 41.6% Hotel Rooms 58.4% COO/CFO/CIO/ CTO/CMO Manager/ 3.7% Rental Cars 28.8% Supervisor VP/SVP/EVP 50.4% 15.6% Director 7.3% Investments (Stocks, 37.6% 11.9% Mutual Funds) 32.0% Movie or 28.8% Sports Tickets 50.4% 28.0% HAVE CHILDREN? Automobile 5.6% College or Post- 16.8% College Education 7.2% YES 20.8% 34.4% Toys 27.2% 14.4% Flowers 29.6% 34.4% Gifts 49.6% 35.2% Real Estate 8.8% 16.8% Sporting Goods NO 22.4% 65.6% 25.6% Apparel 35.2% Home Furnishings 33.6% & Appliances 30.4% INFLUENCE Other people ask me for product recommendations 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 58.6% Other people ask me for technology product 53.4% Research I’m usually the first person in my neighborhood to try new technologies Purchase 35.3% I consider myself an expert on consumer electronics products such as MP3 players, PVRs, smart phones, etc. 24.8% WANT TO KNOW MORE? www.feedburner.com/FAN
  9. 9. CHANNELS COMPUTING & TECHNOLOGY COMPUTING & TECHNOLOGY GENDER Female 8% Nobody brings you the geek market like FeedBurner. We can offer you developers, interface designers, IT managers and enterprise decision makers because we can offer them publishers like Slashdot, Ars Technica, TechCrunch, PC World, Neowin, TechTarget, Wired News, CIO, Computerworld and Mac Megasite. ESTABLISHED MEDIA BRANDS CIO Computerworld Male PC World 92% Macworld eWeek Wired News Extreme Tech AGE Baseline Magazine PC Magazine 25-34 28% 35-44 Publishing 2.0 26% Slashdot HIGH-QUALITY BLOGS, NETWORKS & INDEPENDENT PUBLISHERS 18-24 TechTarget 16.6% Ars Technica Apple Matters 45-54 Mac Megasite under 18 17.9% 5.7% 55+ TechCrunch 5.7% Neowin All about Linux Geekzone INCOME Quick Online Tips Lifehacker $250K+ 6.7% We Break Stuff $150K-$249,999 6.7% Random Bytes $100K-$149,999 15.3% Read/Write Web Technology Evangelist $75K-$99,999 14.2% Thoughts on VOIP $50K-$74,999 18.7% MobileCrunch $25K-$49,999 20.4% Smartphone Thoughts under $25K 18.1% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% WANT TO KNOW MORE? adsales@feedburner.com
  10. 10. CHANNELS COMPUTING & TECHNOLOGY PROFESSIONAL ROLE PRODUCT CATEGORIES YOU RESEARCH & PURCHASE ONLINE Not Currently Employed 19.9% CEO/President/ Chairperson/Owner Computers 52.0% 16.2% & Software 54.3% COO/CFO/CIO/ 30.6% Music CTO/CMO 51.8% 1.1% Consumer 43.3% VP/SVP/EVP Electronics 46.7% 1.5% 26.3% Director Airline Tickets 43.1% 6.3% 25.9% Hotel Rooms 36.6% Manager/ 16.8% Supervisor Rental Cars 22.3% Other Staff 15.5% Position Investments (Stocks, 22.8% 39.5% Mutual Funds) 15.4% Movie or 23.9% Sports Tickets 29.9% HAVE CHILDREN? Automobile 6.0% 24.8% College or Post- 14.3% College Education 7.8% YES 16.8% 31.2% Toys 19.0% 8.7% Flowers 18.7% 22.5% Gifts 36.4% 19.7% Real Estate 2.9% 13.2% Sporting Goods NO 12.0% 68.8% 18.1% Apparel 26.4% Home Furnishings 28.8% & Appliances INFLUENCE 25.7% Other people ask me for product recommendations 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 60.9% Other people ask me for technology product 63.9% Research I’m usually the first person in my neighborhood to try new technologies Purchase 40.8% I consider myself an expert on consumer electronics products such as MP3 players, PVRs, smart phones, etc. 27.7% WANT TO KNOW MORE? www.feedburner.com/FAN
  11. 11. CHANNELS CONSUMER ELECTRONICS CONSUMER ELECTRONICS GENDER Female 11.5% They’re wireless, yet they read content from Wired News. Electronics aficionados are a puzzle to many, but we get them. And we deliver the content they really want from popular sites like Gizmodo, Ubergizmo, MobileCrunch and Technology Gadgets and Gizmos from Wired News. ESTABLISHED MEDIA BRANDS Wired (Gadgets, Wireless) PC Magazine Male Laptop Magazine 88.5% USA Today (Consumer Electronics) HIGH-QUALITY BLOGS, NETWORKS AGE & INDEPENDENT PUBLISHERS Gizmodo 25-34 Ubergizmo 33.3% 35-44 18.9% Xataka MobileTracker GPS Lodge QJ.net 45-54 Home Theater Blog 10% Shooting the Kids ISpeakFilm 55+ Planet Gadgets 18-24 5.6% 26.7% Anything But iPod under 18 5.6% INCOME $250K+ $150K-$249,999 10.3% $100K-$149,999 15.4% $75K-$99,999 16.7% $50K-$74,999 14.1% $25K-$49,999 26.9% under $25K 16.7% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% WANT TO KNOW MORE? adsales@feedburner.com
  12. 12. CHANNELS CONSUMER ELECTRONICS PROFESSIONAL ROLE PRODUCT CATEGORIES YOU RESEARCH & PURCHASE Not Currently Employed 10.9% CEO/President/ Chairperson/Owner 57.5% Computers 12.5% & Software 47.1% 28.7% Director Music 33.3% 3.1% Consumer 48.3% Electronics 46.0% Manager/ 29.9% Supervisor Airline Tickets 35.6% 12.5% 31.0% Hotel Rooms 26.4% 14.9% Rental Cars 14.9% Other Staff Position Investments (Stocks, 25.3% 60.9% Mutual Funds) 11.5% Movie or 21.8% Sports Tickets 29.9% 20.7% HAVE CHILDREN? Automobile 0.0% College or Post- 19.5% College Education 8.0% YES 26.4% 24.1% Toys 28.7% 16.1% Flowers 19.5% 29.9% Gifts 35.6% 23.0% Real Estate 1.1% 10.3% Sporting Goods NO 6.9% 75.9% 20.7% Apparel 31.0% Home Furnishings 21.8% & Appliances 20.7% INFLUENCE Other people ask me for product recommendations 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 59.8% Other people ask me for technology product 60.9% Research I’m usually the first person in my neighborhood to try new technologies Purchase 43.7% I consider myself an expert on consumer electronics products such as MP3 players, PVRs, smart phones, etc. 33.3% WANT TO KNOW MORE? www.feedburner.com/FAN
  13. 13. CHANNELS DIGITAL CULTURE DIGITAL CULTURE GENDER If you’re unfamiliar with names like BoingBoing or Cool Hunting, you’re just not in with the in crowd - the digital cognoscenti. Fortunately, Female 27.1% we are, and we’re willing to share. We know the wired set is seeking clever commentary and often off-beat news items covering a range of topics including gadgets, music, design and entertainment. So that’s what we feed them. ESTABLISHED MEDIA BRANDS Wired (Culture, Reviews, Video) Male Always On Network 72.9% Gizmag Corante Innovation Hub HIGH-QUALITY BLOGS, NETWORKS AGE & INDEPENDENT PUBLISHERS BoingBoing 35-44 Cool Hunting 19.3% Photojojo 25-34 Uneasy Silence 39.1% Table of Malcontents Exploding Barrels 45-54 Tachophobia 8.7% Yes But No But Yes Loaded Pun 55+ 6.2% Digital Photography School 18-24 under 18 Mad Professor 20.5% 6.2% Pop Occulture Blog MP3 Buzz INCOME $250K+ 3.5% $150K-$249,999 5.7% $100K-$149,999 14.9% $75K-$99,999 12.8% $50K-$74,999 24.8% $25K-$49,999 22.0% under $25K 16.3% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% WANT TO KNOW MORE? adsales@feedburner.com
  14. 14. CHANNELS DIGITAL CULTURE PROFESSIONAL ROLE PRODUCT CATEGORIES YOU RESEARCH & PURCHASE Not Currently Employed CEO/President/ 14.0% Chairperson/Owner 7.8% COO/CFO/CIO/ Computers 64.3% CTO/CMO & Software 46.5% 3.1% 45.9% VP/SVP/EVP Music 50.3% 2.3% Director Consumer 61.1% 3.1% Electronics 49.7% 44.6% Airline Tickets 52.2% Manager/ Supervisor 35.0% 14.7% Hotel Rooms 45.2% 15.3% Rental Cars 21.7% Other Staff Position Investments (Stocks, 26.1% 55.0% Mutual Funds) 14.0% Movie or 29.3% Sports Tickets 38.2% 28.0% HAVE CHILDREN? Automobile 7.0% College or Post- 22.9% College Education 10.2% YES 22.9% 29.3% Toys 26.1% 8.3% Flowers 20.4% 33.8% Gifts 46.5% 22.9% Real Estate 1.9% 14.0% Sporting Goods NO 16.6% 70.7% 24.2% Apparel 36.3% Home Furnishings 29.9% & Appliances 28.7% INFLUENCE Other people ask me for product recommendations 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 17.4% Other people ask me for technology product 19.7% Research I’m usually the first person in my neighborhood to try new technologies Purchase 12.3% I consider myself an expert on consumer electronics products such as MP3 players, PVRs, smart phones, etc. 8.7% WANT TO KNOW MORE? www.feedburner.com/FAN
  15. 15. CHANNELS PC & CONSOLE GAMES PC & CONSOLE GAMES GENDER Female 8.3% How in the world can you reach gamers? Or, more accurately, what world do you have to live in to reach gamers? That’s simple – ours. FeedBurner offers content for gamers of all kinds who are looking for tips, sharing strategies and researching the latest hotness, from PC World product reviews to Kotaku and PSP World. ESTABLISHED MEDIA BRANDS Ziff Davis - 1up.com (PS2, GameBoy, Nintendo, PC Game News, Xbox) Macworld (Gameroom) Male 91.7% Wired (Joystick) HIGH-QUALITY BLOGS, NETWORKS & INDEPENDENT PUBLISHERS AGE Kotaku 35-44 Neowin Gamers 10.8% 25-34 Slashdot: Games 40.5% under 18 Portable Gaming World 5.4% QJ.net Cathode Tan Gamers Circle PSPWorld GameLife Blog Infendo 18-24 The Console Conspiracy 43.2% INCOME $250K+ $150K-$249,999 6.3% $100K-$149,999 9.4% $75K-$99,999 18.8% $50K-$74,999 15.6% $25K-$49,999 28.1% under $25K 21.9% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% WANT TO KNOW MORE? adsales@feedburner.com
  16. 16. CHANNELS PC & CONSOLE GAMES PROFESSIONAL ROLE PRODUCT CATEGORIES YOU RESEARCH & PURCHASE Not Currently Employed CEO/President/ Chairperson/Owner 20.0% 6.7% Computers 56.8% & Software 59.5% VP/SVP/EVP 40.5% Music 13.3% 35.1% Consumer 45.9% Electronics 48.6% Director 3.3% 32.4% Airline Tickets 43.2% Manager/ Supervisor 29.7% 3.3% Hotel Rooms 32.4% 21.6% Rental Cars 21.6% Other Staff Position Investments (Stocks, 35.1% 53.3% Mutual Funds) 21.6% Movie or 40.5% Sports Tickets 45.9% 29.7% HAVE CHILDREN? Automobile 8.1% College or Post- 27.0% College Education 10.8% YES 35.1% 21.6% Toys 37.8% 24.3% Flowers 21.6% 29.7% Gifts 37.8% 29.7% Real Estate 13.5% 13.5% Sporting Goods NO 21.6% 78.4% 24.3% Apparel 32.4% Home Furnishings 29.7% & Appliances 35.1% INFLUENCE Other people ask me for product recommendations 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 17.3% Other people ask me for technology product 18.0% Research I’m usually the first person in my neighborhood to try new technologies Purchase 13.5% I consider myself an expert on consumer electronics products such as MP3 players, PVRs, smart phones, etc. 12.8% WANT TO KNOW MORE? www.feedburner.com/FAN
  17. 17. CHANNELS NEWS & INFORMATION NEWS & INFORMATION GENDER Female 24.2% These guys aren’t reading newspapers. And they’re not watching the network news with what’s-her-name. They’re getting national and international news, local information, sports, weather, current affairs, and business news online from publishers like USA Today, Houston Chronicle and Blog Herald. Hey, those are FeedBurner feeds! ESTABLISHED MEDIA BRANDS USA Today Male Houston Chronicle 75.8% Huffington Post Christian Science Monitor HIGH-QUALITY BLOGS, NETWORKS AGE & INDEPENDENT PUBLISHERS The Blog Herald 25-34 29.2% 35-44 Traffic.com 27.6% Interesting Things of the Day BikePortland.org New West Network Bad Astronomy Blog 18-24 11.8% Apartment Ratings Very Vocabulary under 18 2.7% 55+ 2.7% 45-54 26% INCOME $250K+ 2.8% $150K-$249,999 8.2% $100K-$149,999 19.8% $75K-$99,999 20.0% $50K-$74,999 18.8% $25K-$49,999 16.7% under $25K 13.6% 0.0% 5.0% 10.0% 15.0% 20.0% WANT TO KNOW MORE? adsales@feedburner.com
  18. 18. CHANNELS NEWS & INFORMATION PROFESSIONAL ROLE PRODUCT CATEGORIES YOU RESEARCH & PURCHASE Not Currently Employed CEO/President/ 13.7% Chairperson/Owner 9.3% COO/CFO/CIO/ Computers 49.7% & Software 42.9% CTO/CMO 1.3% 32.6% VP/SVP/EVP Music 49.0% 1.3% Director Consumer 42.2% 7.2% Electronics 38.5% 34.1% Airline Tickets 48.4% 30.2% Manager/ Hotel Rooms Supervisor 43.3% 14.2% 19.5% Rental Cars 28.7% Other Staff Position Investments (Stocks, 24.7% 53.1% Mutual Funds) 20.1% Movie or 24.3% Sports Tickets 34.1% 24.7% HAVE CHILDREN? Automobile 5.3% College or Post- 16.6% College Education 10.3% YES 18.2% 26.5% Toys 22.8% 12.3% Flowers 28.0% 26.0% Gifts 43.8% 20.1% Real Estate 3.7% 12.9% Sporting Goods NO 14.7% 73.5% 23.2% Apparel 39.4% Home Furnishings 28.0% & Appliances 26.9% INFLUENCE Other people ask me for product recommendations 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 45.9% Other people ask me for technology product 45.9% Research I’m usually the first person in my neighborhood to try new technologies Purchase 24.1% I consider myself an expert on consumer electronics products such as MP3 players, PVRs, smart phones, etc. 23.3% WANT TO KNOW MORE? www.feedburner.com/FAN
  19. 19. CHANNELS CURRENT AFFAIRS & POLITICS CURRENT AFFAIRS & POLITICS GENDER The Red Staters antagonize the Blue Staters and vice versa. We love them both and we can Female serve them all to you. We offer Righties, Lefties 24.4% and Centrists A-list political blogs and other sites covering current affairs and related news including Daily Kos, Instapundit, Wonkette and PoliticalWire. ESTABLISHED MEDIA BRANDS The Nation USA Today Male Huffington Post 75.6% Wired News (Politics) HIGH-QUALITY BLOGS, NETWORKS AGE & INDEPENDENT PUBLISHERS Wonkette 25-34 RedState.com 30.2% 35-44 27.9% Political Wire Real Clear Politics Hot Air Talking Points Memo Daily Kos 18-24 12% Instapundit Raw Story under 18 Crooks and Liars 2% 55+ Outside the Beltway 2% 45-54 25.9% Swing State Project Treehugger Atrios INCOME Conservative Culture $250K+ 3.0% $150K-$249,999 8.5% $100K-$149,999 19.9% $75K-$99,999 20.6% $50K-$74,999 18.7% $25K-$49,999 15.7% under $25K 13.7% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% WANT TO KNOW MORE? adsales@feedburner.com
  20. 20. CHANNELS CURRENT AFFAIRS & POLITICS PROFESSIONAL ROLE PRODUCT CATEGORIES YOU RESEARCH & PURCHASE Not Currently Employed CEO/President/ 13.2% Chairperson/Owner 9.9% Computers 49.7% COO/CFO/CIO/ & Software 43.4% CTO/CMO 1.1% 32.9% Music VP/SVP/EVP 49.7% 1.4% Consumer 42.2% Director Electronics 39.2% 7.4% 34.3% Airline Tickets 49.4% 30.5% Manager/ Hotel Rooms Supervisor 44.3% 14.0% 19.8% Rental Cars 29.6% Other Staff Position Investments (Stocks, 25.4% 53.2% Mutual Funds) 21.0% Movie or 24.7% Sports Tickets 35.2% 24.0% HAVE CHILDREN? Automobile 5.6% College or Post- 16.3% College Education 10.5% YES 18.2% 25.4% Toys 23.3% 12.4% Flowers 28.7% 26.8% Gifts 44.5% 19.8% Real Estate 3.7% 12.1% Sporting Goods NO 14.9% 74.6% 23.5% Apparel 40.1% Home Furnishings 28.7% & Appliances 27.5% INFLUENCE Other people ask me for product recommendations 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 50.3% Other people ask me for technology product 50.3% Research I’m usually the first person in my neighborhood to try new technologies Purchase 24.5% I consider myself an expert on consumer electronics products such as MP3 players, PVRs, smart phones, etc. 18.6% WANT TO KNOW MORE? www.feedburner.com/FAN
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