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Can you Cope

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If information stewards and custodians are to collect, create, appraise, preserve, store, use and access sophisticated, flexible, responsive and future- friendly content at scale, then they will have to think strategically about who's going to use the content, how and where they're going to consume it. COPE – Create Once, Publish Everywhere - is an acronym that describes how content should be conceived once and then disseminated through multiple conduits. The goal of COPE is to capture all content (text, media), context and metadata in a single manner, and then ensure that this content can be accessed and used across a range of publishing platforms.

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Can you Cope

  1. 1. Can you COPETowards a content strategyBy Derek Moore
  2. 2. Outline• It’s about the knowledge, stupid– Where we’ve been?• Write once, run anywhere– What are we learning?• Content can triumph– How can you cope?
  3. 3. Holy grail of advertising
  4. 4. Holy grail of libraries• “To deliver the right book (and other material)for the right person at the right time.”
  5. 5. Holy grail for e-learning• Just the right content, to• Just the right person, at• Just the right time, on• Just the right device, in• Just the right context, in• Just the right way.
  6. 6. Sounds familiar?• I can’t find the information I need.• The information I’ve found is out of date• Content is horribly inconsistent (categories,structure, and display) .• I usually go elsewhere to get what I need.
  7. 7. Tablets Smart phoneshttp://www.journalism.org/analysis_report/future_mobile_news
  8. 8. It’s about the knowledge, stupid.Computing waves
  9. 9. There’s too much content
  10. 10. Computing WavesSmallerMore distributedMore funLowe barriers to entryLess structured data1 million units100 million units1 billion units10 million units10 billion units
  11. 11. Data made me do it“IT WASN’T ME IT WAS THE COMPUTER”
  12. 12. Write once, read anywhere?What are we learning?
  13. 13. Questions• Do you have content strategy or are youstuffing communication channels with thesame content?• Is the content you are distributing truly best ofbreed — meaning that it’s as good or betterthan anything else available?• Are you really making an impact on readerswith the information you provide?
  14. 14. Content & Container•We assign value to containers instead of content.•Content management is a process, not a technology•We make our content inflexible
  15. 15. Controlled & DistributedOpen up and communicate honestly and directlyAllow your users to really play with your content,You want people engaging with your content, so don’tmake it hard on them to engage.
  16. 16. clouddatabasesaplicationNovelsScholarlymonographsJournal articleReferencematerials
  17. 17. Definitions• COPE – Create Once, Publish Everywhere.– “If you are going to build it once, let’s make damnsure you can take it anywhere”• Web Service - a way for applications orsystems to talk to each other and does notusually involve human interaction– API – Application Programmable Interface– RSS - Really Simple Syndication
  18. 18. Flexible content• Design Agnostic• Good design requires flexibility too• Think about your writing• Don’t put crap out there• People are the glue between the tools and thecontent
  19. 19. What is an API
  20. 20. Presentation layerData layer API layerData > CMS > XML Web ServicesYour web siteMobile appsOther university sitesMash-ups
  21. 21. http://webservices.washington.edu/
  22. 22. API Feeds• Faculty Info• Faculties List• Departments List• Terms List• Exam Info• Exam Schedule• Vending Machines List• Professor• Professor Search• Academic Programs• Programs List• Publications• Recent Dissertations• Dissertation Details• Schedule• Course Schedule• Weather• Wireless Data• open access to library metadata• catalog metadata
  23. 23. https://uwaterloo.ca/student-success/goose-watch-2013
  24. 24. Content can trump containersHow can you cope?
  25. 25. Content strategy• “Content strategy plans for the creation,publication, and governance of useful, usablecontent”– Kristina Halvorson
  26. 26. Content strategy is an imperative• “12 billion devices connected to the Internetby 2014”– CISCO• If “Any glass is where we will be?” is true, thenget your content ready to go anywherebecause it’s going to go everywhere.”
  27. 27. Know what before how• Ask - is sufficient quantity of quality contentmatter available?• Can each individual content asset can beeasily located, used, adapted, and storedagain for future use.• Know what are they doing with the• Do a content audit
  28. 28. Content Management System• To systematically do that, it’s imperative thatpublishers employ what’s (aptly) known ascontent management systems (CMSs). Themost common of kind of which is called ablog.
  29. 29. Do’s & Dont’s• Don’t build one gigantic system• Distribute information between systems• Distinguish between content managementand presentation layers• Understand the building blocks of yourcontent• Think “Granularity” and “Re-usibility”
  30. 30. Smart Content• It is likely that, in the near future, academiawill expect “smart content” that is“presentation agnostic” and will want toaccess information and data anywhere onwhatever device they choose. If universitieswish to accede to such expectations then theirdata governors need to think about acomprehensive upfront strategy to bringcontent, dissemination, technology andcontext together.
  31. 31. We won’t cope• Our content may be stolen• How do I introduce an API to my boss• My team does not have capacity• The benefit feel intangible• Not enough Time/Money/Resources• It’s too risky
  32. 32. We want to cope• Content & Containers are inextricably linked• To Be ‘Findable’ Your Content Should Be Flexible.• Flexible Content needs to embraces COPE• Requires investment, processes and structures• Improves editorial efficiency• In time, drives relevancy• Creates opportunities• Contributes to your tech development
  33. 33. COPE has a precedentContenthas alwaysbeen moreimportantthan itscontainer
  34. 34. Thank - you
  35. 35. ReferencesCOPE• http://schedule.sxsw.com/2011/events/event_IAP7331• http://ffeathers.wordpress.com/2013/05/07/flexible-content-and-future-ready-organisations-at-stc-summit-2013/• http://book.pressbooks.com/chapter/context-not-container-brian-oleary• https://www.quora.com/search?q=content+strategyAPI examples• http://university.apievangelist.com/• http://webservices.washington.edu/• https://uwaterloo.ca/student-success/goose-watch-2013

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