Mobility and Internet: Changes in user behaviour.

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The mobile Internet is causing a paradigm shift in user behavior on the Internet. The Internet resource is being consumed differently now. See how!

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Mobility and Internet: Changes in user behaviour.

  1. 1. Mobility and Internet: Changes in User BehaviorAdvent of high speed wireless data networks and powerful hand held devices with computingresources matching those of a early 2000′s desktop has made the Internet omni-present. Onecan be anywhere and still be on the Internet, as long as the wireless services are available inthe area and the device battery has the juice to deliver the mobile Internet experience. How dothe classic and new modes differ?Traditional users using Internet at homes, offices, schools, cyber cafes find this experiencemuch different from sitting on desk glued to computer screens, fingers dancing on keyboardand scrolling the mouse wheels. Now they use the thumb and index finger on touch sensitivemobile devices screens with a gentle flick, drag, press and tap on the screens. Touch screen asthe only I/O interface in most of the smart phones available brings about a totally new way ofinteracting with the information available on Internet.This change in the restriction of availability of Internet based on location and position andbulky device has changed the way users respond to the Internet content. Time bound usage incyber cafes is replaced by use at will. Desk based usage is replaced by use where you are. Thereis no urgency to complete the Internet usage within a time limit. There is no concern on thedata being unreachable after powering off the computer or moving away from the desk. Ebizindia Consulting Pvt. Ltd. We leverage the mobile web for generating new leads for your business. www.webile.co.uk
  2. 2. Hand held personal devices like mobile smart phones have increased the user dependence onInternet for a very simple reason i.e. availability on finger tips and at all times. Users with mo ­bile smart phones use Internet in short time bursts for specific purposes very unlike userswith location and time bound usage restrictions which expect users to search and browse andspend time and effort to get the desired information.Now the mobile internet user expects the information to be available without delays of search­ing, browsing and cross checking. This behavior drives the user to simpler and quicker inter­faces which deliver desired information with a tap of the finger. Users now have all the timewith no time restrictions on usage.So what would one expect – usage patterns to be for longer duration and constant usage? Butnow the user is more restless and wants to spend little time in sustained browsing for inform ­ation. Attention spans have reduced. While an increase in sporadic accesses to websites andits content with an intention to quick use and quick forget is the norm. This significant changeis due to the earlier limitation of place and time of access being diluted beyond recognition.Now the user spends time in short bursts on the personal hand held device for lot of personalissues like health, food, clothes, socializing, music, photos as well as little business.The websites and software applications designs to be more popular have to cater to thischanged user behavior patterns.With Mobility the Internet treated as a ‘resource’ earlier has moved on to become more of a‘tool’ for mankind. The present challenge in website development is to design useful tools (orapps) versus the resource (information) delivery platforms of the past. Ebizindia Consulting Pvt. Ltd. We leverage the mobile web for generating new leads for your business. www.webile.co.uk

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