15 Tips for Highly Successful Mobile Websites


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Mobile marketing is the rage now. With the growing number of mobile phone users who are searching for information on the Internet, you need a mobile website (we call them webile) to draw their attention and get that coveted lead.

These directly actionable, easy to apply tips will get you to a headstart. Check them out.

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15 Tips for Highly Successful Mobile Websites

  1. 1. Mobile Websites “15 Tips For Effective Design!” Practical & actionable tips by Arun Agrawal Webile Designer and Developer www.webile.co.uk
  2. 2. Mobiles Have Become Iconic Devices <ul><li>iPhones </li></ul><ul><li>Blackberries </li></ul><ul><li>Treos </li></ul><ul><li>Android Phones </li></ul><ul><li>Symbian Phones </li></ul>
  3. 3. Get Your Mobile Website Now <ul><li>New mobile websites are popping up everyday. </li></ul><ul><li>Consumer industries are embracing these faster than you can imagine. </li></ul><ul><li>Join them or be left behind. </li></ul>
  4. 4. <ul><li>How To Design a Great Mobile Website That Produces Top Response? </li></ul><ul><li>Here are 15 Tips >> </li></ul>
  5. 5. Mobile Website Design Tip 1 <ul><li>The phones have much smaller screen space and therefore you have to really cut down on the amount of information you should include on your web pages. </li></ul>
  6. 6. Mobile Website Design Tip 2 <ul><li>The phones work on much slower bandwidth even if they are on 3G. Again you should reduce the size of files , images and other elements to as small as possible. </li></ul>
  7. 7. Mobile Website Design Tip 3 <ul><li>Since the capacity of the phones vary widely, use progressive enhancement . This way you will have your site working fine off the most limited browsers and offer a great site with the more capable ones. </li></ul>
  8. 8. Mobile Website Design Tip 4 <ul><li>Attention span on a mobile site is really limited. Don’t try to tell everything and confuse the reader. You have to include your most salient points – the big hitters. </li></ul>
  9. 9. Mobile Website Design Tip 5 <ul><li>You might try this format – powerful headline, a paragraph of introduction text and a few bullet points followed by a call to action. </li></ul>
  10. 10. Mobile Website Design Tip 6 <ul><li>New page loads are taxing on the bandwidth, too much information on a single page is daunting. You have to strike a fine balance . </li></ul>
  11. 11. Mobile Website Design Tip 7 <ul><li>Advertise on the mobile networks . The clicks are still affordable. </li></ul>
  12. 12. Mobile Website Design Tip 8 <ul><li>Don’t forget to send the clicks to a mobile version of the landing page . Don’t drop the ball by sending the clicks to a desktop landing page which won’t show up clearly on the small screens. </li></ul>
  13. 13. Mobile Website Design Tip 9 <ul><li>Some people won’t be happy with the limited information on the mobile sites. Include a link to your main site so that they can see the whole story. </li></ul>
  14. 14. Mobile Website Design Tip 10 <ul><li>Mobile commerce is picking up very fast. Be ready to take advantage . </li></ul>
  15. 15. Mobile Website Design Tip 11 <ul><li>Make your forms as small as possible . They can’t fill up large forms with the mobile keyboard. </li></ul>
  16. 16. Mobile Website Design Tip 12 <ul><li>Including a touch-to-call or click-to-call button can be a terrific USP. They are working off a mobile phone after all and calling someone is the most natural thing to do. </li></ul>
  17. 17. Mobile Website Design Tip 13 <ul><li>Build a SMS list . SMS marketing, like email marketing, is a potential winner. However you need to use it responsibly or else, you will go down the email spammer route. </li></ul>
  18. 18. Mobile Website Design Tip 14 <ul><li>You must include a mobile sitemap and submit it to the search engines. How can we forget the search engines? They can send large number of people to your sites after all. </li></ul>
  19. 19. Mobile Website Design Tip 15 <ul><li>Setup auto-sensing and auto-redirection for mobile browsers on the main URL. Don’t split your branding efforts by advertising 2 different URLs. </li></ul>
  20. 20. Websites for Mobile Access <ul><li>are also called webiles! </li></ul><ul><li>Get yours designed by the experts at </li></ul><ul><li>www.webile.co.uk </li></ul>