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  • Certified Success is an e-business venture that is directed at circulating intellectual property such as white papers, study guides, and books, with a particular emphasis on APICS and ASQ materials CS will add value to the purchasing experience by offering interactive community building tools such as forums, job postings, and feedback mechanisms CS, while appearing similar to other IP services, will utilize its sales data and connections to obtain consulting and training contracts, to be done by Mike Pinch, experienced consultant and president of Sizzling Solutions CS will leverage its ability to tap free and inexpensive work by RIT students. As a result, it will be extremely low maintenance While CS will be profitable based on IP sales alone, the profit brought in by the consulting business will be the great profit driver In essence, CS’s website and IP sales will be used as an informational tool to drive its consulting practice
  • Close to RIT Campus Inexpensive ($1.00/sqfoot/month) Fees include perks such as business strategy consulting and 1 free co-op paid for by RIT annually ($4500 value) Offers free access to large conference rooms that can be used for training and conferences Discounted Hardware
  • Once CS has met these milestones, it will explore the option of expanding offices to other technology and collegiate rich markets. It will follow a similar business model Building a network of CS’s, will allow for even greater networking capabilities, thus higher profits!
  • Powerpoint Presentation

    1. 1. Presented by Team Hephaestus Members: Mike Pinch MIS Concepts Professor Jack Cook Winter 2005
    2. 2. Target Audience <ul><li>You are CEO of Certified Success, and are considering business ideas for building the company </li></ul>
    3. 3. Critical Assumptions <ul><li>Mike Pinch has the resume, experience, and job as Jack Cook </li></ul><ul><li>This company will be developed and marketed locally initially, and will be worked on in time spent outside of teaching (~20 hours per week) </li></ul>
    4. 4. Executive Summary <ul><li>Certified Success is a new venture aimed at harnessing the information and distribution powers of the internet to augment and complement an ASQ and APICS consulting business </li></ul><ul><li>CS’s web front is a low maintenance tool that will sell IP to those customers seeking training, certification, and learning </li></ul><ul><li>The information collected on the website will be used to obtain complementary consulting work in the fields of training, coaching, and </li></ul>
    5. 5. Business Model Certified Success Web Site Consulting Practices IP Sales Consultant training Peer Support Job Placement Consulting Courses Seminars Workshops
    6. 6. Target Markets <ul><li>Customer Profile </li></ul><ul><ul><li>New Training </li></ul></ul><ul><ul><li>Upper Management </li></ul></ul><ul><ul><li>Students </li></ul></ul><ul><ul><li>Re-certifications </li></ul></ul><ul><li>Area </li></ul><ul><ul><li>Rochester recently rated 18 th most tech savvy city in nation </li></ul></ul><ul><li>Size </li></ul><ul><ul><li>Rochester Collegiate Population ~40,200 </li></ul></ul><ul><ul><li>Syracuse and UBuffalo Population ~ 47,000 </li></ul></ul><ul><ul><li>200,000 APICS and APQ members nationwide </li></ul></ul><ul><ul><ul><li>40,000 re-certifications for APICS annually </li></ul></ul></ul><ul><ul><ul><li>65,000 re-certifications for APQ annually </li></ul></ul></ul>
    7. 7. Reaching Customers <ul><li>Advertising </li></ul><ul><ul><li>Print media and online, including viral marketing </li></ul></ul><ul><li>Guest Speaking </li></ul><ul><ul><li>Colleges and business functions </li></ul></ul><ul><li>Partnerships </li></ul><ul><ul><li>With APICS and ASQ chapters </li></ul></ul><ul><ul><li>Form new ones where needed </li></ul></ul><ul><li>Sponsorships </li></ul><ul><li>Web Site </li></ul>
    8. 8. Intellectual Property <ul><li>CertifiedSuccess.com’s technology and processes are easily copied </li></ul><ul><li>Products that Certified Success sells are usually offered elsewhere for similar prices </li></ul><ul><li>The expertise, local focus, networking opportunities, and personalized service are extremely hard to duplicate </li></ul>
    9. 9. Technologies <ul><li>DB – MySql </li></ul><ul><li>DML – Php </li></ul><ul><li>DBMS - PhpMyAdmin </li></ul>
    10. 10. Hosting <ul><li>Utilize Netfirms small business hosting package </li></ul><ul><ul><li>New York Times rated Best Host for Small Business </li></ul></ul><ul><ul><li>2GB Disk Space </li></ul></ul><ul><ul><li>100 GB bandwidth - $9.95/month </li></ul></ul><ul><ul><li>Inexpensive to upgrade </li></ul></ul><ul><ul><li>E-Commerce Enabled </li></ul></ul><ul><ul><ul><li>MySql DB’s </li></ul></ul></ul><ul><ul><ul><li>Php Scripting </li></ul></ul></ul><ul><ul><ul><li>PhpMyAdmin </li></ul></ul></ul>
    11. 11. Payment Gateway <ul><li>PayPal Developer’s Toolkit </li></ul><ul><ul><li>Safe </li></ul></ul><ul><ul><li>Low Cost </li></ul></ul><ul><ul><li>Adaptable </li></ul></ul>
    12. 12. Business Location <ul><li>Office will be located at RIT High-Technology Incubator </li></ul><ul><ul><li>Inexpensive </li></ul></ul><ul><ul><li>Close Proximity </li></ul></ul><ul><ul><li>Perks </li></ul></ul><ul><ul><li>Resources </li></ul></ul>
    13. 13. Growth Strategy <ul><li>In the next two years, CS will </li></ul><ul><ul><li>Achieve Profitability </li></ul></ul><ul><ul><li>Build a strong customer base </li></ul></ul><ul><ul><li>Expand its expertise into other certification’s through the hiring of new consultants </li></ul></ul><ul><li>Potential for franchising to similar markets </li></ul>
    14. 14. Projected Earnings <ul><li>Critical Assumptions </li></ul><ul><ul><li>Adding 20 new customers/month, capped at 200 </li></ul></ul><ul><ul><li>Initial purchase of $50,000 of IP, scaling down to monthly purchases of $10,000 </li></ul></ul><ul><ul><li>Monthly expenses include marketing expenses ($2500), part time system administrator costs($1000), and part time technical support ($1000) </li></ul></ul><ul><ul><li>Average price of IP is $299.99 </li></ul></ul><ul><ul><li>Website Development costs of $5000 with monthly maintenance budgeted at $150/month </li></ul></ul>
    15. 15. Projected Earnings <ul><li>Profitability projected in month 9 </li></ul><ul><li>Potential earnings of consulting practice </li></ul><ul><ul><ul><li>$16000/month/consultant </li></ul></ul></ul><ul><li>Projected Earnings of website </li></ul><ul><ul><li>Year 1: ~$105,000 </li></ul></ul><ul><ul><li>Year 2: ~$310,000 </li></ul></ul>
    16. 16. Projected Customer Base (Website)
    17. 17. Projected Net Profits
    18. 18. Role Out Schedule <ul><li>Today – Begin venture capital search (if necessary) </li></ul><ul><li>Today – Start networking idea and arranging lectures and sponsorships </li></ul><ul><li>March 1st, 2005 – Start Software Development Process </li></ul><ul><li>March 1st 2005 – Enter RIT Hi-Technology Incubator </li></ul><ul><li>March 1st 2005 – Open account with Netfirms </li></ul><ul><li>April 1st 2005 – Acquire all initial IP </li></ul><ul><li>April 1st 2005 – Hire networking co-op student with RIT funds </li></ul><ul><li>April 1st 2005 – Start Advertising in industry trade magazines </li></ul><ul><li>April 30th 2005 – Finish bug/security testing </li></ul><ul><li>May 1st 2005 – Go Live </li></ul>
    19. 19. <ul><li>Open Discussion </li></ul>