Microsoft PowerPoint - 2_Day_Marketing_Tools


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Microsoft PowerPoint - 2_Day_Marketing_Tools

  1. 1. Free or low cost tools to help market your Business Marketing ? What do we do now ? What would you like to do ? What tools can we use ? Tool #1 This is a web-based "FREE" mailing list site. Things it can be used for: • Keeping in touch with your family • Keeping in touch with old friends • Keeping your clients up to date with new products • Keeping your employees up to date • Discussion groups • Webmasters keeping their visitors informed 1
  2. 2. Tool #2 Tool #3 "Business Website" do you need one? Did you know that there are tools in a website "hosting" service that will help you to market... like? Website Hosting Tools Lets look at some of the tools you get.... 2
  3. 3. Website Hosting cont.. What "hosting" plan is right for you? Free Website Hosting Will a Free hosting plan be right for you? Look at what tools they have to offer. • Bandwidth / Traffic usage? o Free web hosts impose a limit on the amount of traffic your website can use per day and per month. This means that if the pages (and graphic images) on your site is loaded by visitors beyond a certain number of times per day (or per month), the web host will disable your web site (or perhaps send you a bill). It is difficult to recommend a specific minimum amount of bandwidth, since it depends on how you design your site, your target audience, and the number of visitors you're able to attract to your site. In general, 100MB traffic per month is too little for anything other than your personal home page and 1-3GB traffic per month is usually adequate for a simple site just starting out. "Free Hosting" One of the top rated FREE web hosting service 3
  4. 4. "Free Hosting" What do you get for FREE? "Free Hosting" "Site Examples" 4
  5. 5. "Site Examples" "Site Examples" "Site Examples" 5
  6. 6. "Site Examples" This site is a blog "blogs" What is a blog? Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (artlog), photographs (photoblog), sketches (sketchblog), videos (vlog), music (MP3 blog), audio (podcasting), which are part of a wider network of social media. Micro- blogging is another type of blogging, one which consists of blogs with very short posts. As of December 2007, blog search engine Technorati was tracking more than 112 million blogs.[1] With the advent of video blogging, the word blog has taken on an even looser meaning — that of any bit of media wherein the subject expresses his opinion or simply talks about something. Information from: "blog examples" 6
  7. 7. "blog examples" "Content for the Site" What can we put on the site that will inform your buyers of things on the farm/market. • Podcasts • Video Clips • Calendar / updates • online newsletter • Sales / Specials • Images "Podcasts" What is a podcast? A podcast is a series of audio or video digital-media files which is distributed over the Internet by syndicated download, through Web feeds, to portable media players and personal computers. Though the same content may also be made available by direct download or streaming, a podcast is distinguished from other digital-media formats by its ability to be syndicated, subscribed to, and downloaded automatically when new content is added. 7
  8. 8. "Podcast Search" "How do we Podcast" We use a program called ... Audacity "Podcasting Tools" OR.... 8
  9. 9. "Podcasting Tools" OR... " Images / Pictures " You need pictures and some adjustments on them.. Don't want to spend money on software to do that.. well its all online... "FREE" " Images / Pictures " 9
  10. 10. " Image Creation " " Image Creation " Other Online tools 10
  11. 11. Thank you for your time Please remember that the tools we talked about that are free could go away anytime.. so always have a alternate plan and always made some form of backups of what you are developmenting online. Questions ?? 11