Batten

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Batten

  1. 1. Electronic Commerce Software Chapter 9 Bridgette Batten Susan Harper
  2. 2. Objectives <ul><li>Finding and evaluating Web hosting services </li></ul><ul><li>Basic functions </li></ul><ul><li>Advanced functions </li></ul><ul><li>Software for small and midsize businesses </li></ul><ul><li>Software for midsize to large businesses </li></ul><ul><li>Software for large businesses that have existing information technology infrastructure </li></ul>
  3. 3. Web Methods <ul><li>Software that uses XML </li></ul><ul><li>Used for B2B Electronic Commerce </li></ul><ul><li>Over 1200 installations </li></ul><ul><li>Facilitates exchange of information between companies </li></ul>
  4. 4. <ul><li>Self-hosting </li></ul><ul><ul><li>Run servers in-house </li></ul></ul><ul><ul><li>Used by larger companies </li></ul></ul><ul><li>Third party hosting </li></ul><ul><ul><li>AKA: commerce service providers; managed service providers (MSPs), application service providers (ASPs), Internet Service Providers (ISPs) </li></ul></ul><ul><ul><li>Smaller to mid-size companies </li></ul></ul>WEB HOSTING ALTERNATIVES
  5. 5. Third party hosting options <ul><li>Shared hosting- the client’s Web site is on a server that hosts other Web sites simultaneously and is operated by the service provider at its location. </li></ul><ul><li>Dedicated hosting- the service provider makes a Web server available to the client, but the client does not share the server with other clients of the service provider. </li></ul><ul><li>Co-location service- service provider rents a physical space to the client to install its own server hardware. </li></ul>
  6. 6. The List
  7. 7. BASIC FUNCTIONS OF ECOMMERCE SOFTWARE <ul><li>Catalog Display </li></ul><ul><ul><li>Catalog </li></ul></ul><ul><ul><li>Static Catalog </li></ul></ul><ul><ul><li>Dynamic Catalog </li></ul></ul>
  8. 8. Small eCommerce Site
  9. 9. Shopping Cart <ul><li>Forms-based shopping </li></ul><ul><ul><li>problems, because confusing and error prone </li></ul></ul><ul><li>Shopping Carts are a standard </li></ul><ul><ul><li>Keeps tract of items, very easy to use </li></ul></ul><ul><li>Information must be stored for shopper to retrieve </li></ul><ul><ul><li>Create and Store cookies </li></ul></ul>
  10. 11. Transaction Processing <ul><li>Occurs when the shopper proceeds to the virtual checkout counter by clicking a checkout button. Then the eCommerce software performs calculations- discounts, tax, shipping costs. The customers Web browser software and the seller’s Web server software both switch into a secure state of communication. </li></ul>
  11. 12. ADVANCED FUNCTIONS OF ECOMMERCE SOFTWARE <ul><li>Middleware </li></ul><ul><ul><li>Type of software that connections ecommerce software and existing accounting system </li></ul></ul><ul><li>Examples </li></ul><ul><ul><li>BEA Systems, Broadvision, Digital River </li></ul></ul>
  12. 13. Enterprise Application Integration and Databases <ul><li>Application software </li></ul><ul><li>Application server </li></ul><ul><li>Business logic </li></ul><ul><li>Application integration </li></ul><ul><li>Page-based systems </li></ul><ul><li>Component-based application system </li></ul><ul><li>Database manager </li></ul><ul><li>Distribution information systems </li></ul><ul><li>Distribution database systems </li></ul><ul><li>Open Source </li></ul>
  13. 14. MySQL - open source software that can be downloaded and used at no cost
  14. 15. Web Services <ul><li>What Web Services Can Do </li></ul><ul><li>How Web Services Work </li></ul><ul><li>SOAP, UDDI, and WSDL </li></ul><ul><ul><li>Simple Object Access Protocol </li></ul></ul><ul><ul><li>Universal Description, Discovery, and Integration </li></ul></ul><ul><ul><li>Web Services Description Language </li></ul></ul><ul><li>The Future of Web Services </li></ul>
  15. 16. Integration with ERP Systems
  16. 17. ECOMMERCE SOFTWARE FOR SMALL AND MIDSIZE COMPANIES <ul><li>Basic Commerce Service Providers </li></ul><ul><li>Mall-Style Commerce Service Providers </li></ul><ul><ul><li>Yahoo! Store </li></ul></ul><ul><ul><li>Bigstep </li></ul></ul><ul><ul><ul><li>Data mining-looking for hidden patterns in data </li></ul></ul></ul>
  17. 18. Estimated Operating Expenses for a Small Web Business <ul><li>Operating Costs Cost Estimate </li></ul><ul><ul><li>Initial site setup fee $200 </li></ul></ul><ul><ul><li>Annual maintenance fee 1200 </li></ul></ul><ul><ul><li>Domain name registration 70 </li></ul></ul><ul><ul><li>Scanner for photo conversion 300 </li></ul></ul><ul><ul><li>Photo editing software 100 </li></ul></ul><ul><ul><li>HTML and site design help 400 </li></ul></ul><ul><ul><li>Merchant credit card setup fee 200 </li></ul></ul><ul><ul><li>Total First-Year Cost $2470 </li></ul></ul>
  18. 19. ECOMMERCE SOFTWARE FOR MIDSIZE TO LARGE BUSINESSES <ul><li>Web Site Development Tools </li></ul><ul><ul><li>Microsoft FrontPage </li></ul></ul><ul><ul><li>Macromedia Dreamweaver </li></ul></ul><ul><li>3 midrange electronic commerce systems </li></ul><ul><ul><li>Intershop Enfinity </li></ul></ul><ul><ul><li>IBM WebSphere Commerce Professional Edition </li></ul></ul><ul><ul><li>Microsoft Commerce Server 2002 </li></ul></ul>
  19. 20. ELECTRONIC COMMERCE SOFTWARE FOR LARGE BUSINESSES <ul><li>Need to handle higher transaction loads </li></ul><ul><li>Need dedicated software applications to handle specific elements of their online businesses </li></ul><ul><li>Telltale sign is price, also extensive support for b2b commerce </li></ul><ul><li>Enterprise-class software </li></ul>
  20. 21. Enterprise-Class Electronic Commerce Software
  21. 22. Customer Relationship Management Software <ul><li>Obtain data from operations software that conducts activities such as sales automation, customer service center operations, and marketing campaigns. </li></ul><ul><li>Examples </li></ul><ul><ul><li>Siebel Systems </li></ul></ul><ul><ul><li>Oracles CRM </li></ul></ul>
  22. 23. Supply Chain Management Software & Content Management Software <ul><li>Helps companies to coordinate planning and operations with their partners in the industry supply chains. </li></ul><ul><li>Helps companies control the large amounts of text, graphics, and media files. </li></ul>
  23. 24. Knowledge Management <ul><li>Includes tools that read electronic documents, scanned paper documents, e-mail messages, and Web pages. </li></ul><ul><li>IBM Lotus Discovery Server </li></ul><ul><li>Microsoft SharePoint Technologies </li></ul><ul><ul><li>Total cost $50,000 to $1 million or more </li></ul></ul>

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