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  1. 1. Service Oriented Networks (SON) James McEachern, Manager – Application Enabler Standards, Nortel Global Standards Collaboration (GSC) 14 Presentation FOR: GSC14-PLEN-059 DOCUMENT #: James McEachern ( [email_address] ) CONTACT(S): Plenary; 7 AGENDA ITEM: ATIS SOURCE:
  2. 2. <ul><li>A Service Oriented Network (SON) is one in which service providers use agile methods to rapidly create new products and services from re-usable components (known as Service Enablers). </li></ul><ul><li>In order for products and services to have the maximum appeal to customers, service enablers must come from telco, IT and Web sources and providers. </li></ul><ul><li>SON propositions must be secure and reliable, and make maximum use of future and existing investment for example, in NGNs, IMS, and IT infrastructure. </li></ul><ul><li>To enable agile service creation and to reduce service provider costs, the SON proposition must be based upon an open, flexible standards based ecosystem. </li></ul><ul><li>Where standards are available to support SON, they are inconsistent, incomplete, or non-interoperable especially across the Telco, IT and web domains. </li></ul>Service Oriented Network – Problem Statement
  3. 3. Service Technology <ul><li>Services are groups of software applications that have been packaged for use in the SON. </li></ul><ul><li>The services interact using data that are then instantiated as objects. Interfaces are a mechanism to deliver data required for objects within the service to work. </li></ul><ul><li>Frequently reused services and data elements should be standardized to reduce friction during integration. </li></ul>Service App App App Object #1 Object #2 Object #3 Object #1 Object #2 Object #3 Object #1 Object #2 Object #3 Data Data Data App Server App Server Business and reusability requirements drive service packaging Service Interface (Data Wrapper)
  4. 4. SON Framework Evolution of environment to support SON services across domains
  5. 5. Technology Centric Services are delivered through common transport. The customer experience is fragmented because each service requires a separate login and is in a distinct silo. Data is not shared across applications so the customer must manually input and synchronize preferences, contacts, and other metadata.
  6. 6. User Centric Services are delivered through common transport. The user experience is unified by a common SON service enabler, profile, and metadata. Key data is shared across applications. The services work together in a single user experience. Presence PIM Service Interaction The number of discrete service experiences increase as a factorial function of the service inventory. User Profile
  7. 7. Highlight of Current Activities (1) <ul><li>ATIS’ Service Oriented Networks (SON) Forum was created in December 2008 to implement recommendations of ATIS’ TOPS Council SON Focus Group, and the Forum was successfully launched on March 10-11, 2009. </li></ul><ul><li>The fundamental goal of the SON Forum is to progress standards related to the concept of Service Oriented Networks – facilitating the creation and execution of services, especially mindful of the need to support converged and personalized services involving cross-domain interactions . </li></ul>
  8. 8. Highlight of Current Activities (2) <ul><li>ATIS believes it is critical that emerging standards that support Service Oriented Networks capitalize on the strengths of the telco providers , IT developers and broader web services provider communities. </li></ul><ul><li>In order to accomplish its work, the SON Forum participants must represent the breadth of ‘service providers’ and include all relevant technologies so that the more traditionally telephony-oriented service needs, web services needs, and also additional content service needs can all be considered and common solutions synthesized . </li></ul><ul><li>Three Task Forces have been established: </li></ul><ul><ul><li>Policy and Data Models Task Force </li></ul></ul><ul><ul><li>OSS/BSS and Virtualization Task Force </li></ul></ul><ul><ul><li>Service Delivery Creation and Enablers Task Force </li></ul></ul>
  9. 9. <ul><li>The SON Forum work items include the following high priority areas: </li></ul><ul><ul><li>Common service enabler description including non-functional aspects </li></ul></ul><ul><ul><li>Consistency of 3rd-party interfaces </li></ul></ul><ul><ul><li>Packaging of OSS/BSS components as service enablers </li></ul></ul><ul><ul><li>IT Infrastructure Virtualization </li></ul></ul><ul><ul><li>Common policy reference model </li></ul></ul><ul><ul><li>Common data model requirements </li></ul></ul><ul><ul><li>Common name space requirements </li></ul></ul>Key Deliverables
  10. 10. <ul><li>Initiating active liaisons with other interested SDOs </li></ul><ul><li>SON Forum technical program </li></ul><ul><ul><li>The SON Forum will be meeting face-to-face from September 15-17, 2009. </li></ul></ul><ul><li>Working to expand participation to include web services companies </li></ul>Next Steps/Actions
  11. 11. Supplementary Slides
  12. 12. SON Value Proposition <ul><li>It is about people! </li></ul><ul><ul><li>It’s not about devices </li></ul></ul><ul><ul><li>People are mobile, and they use services not technologies </li></ul></ul><ul><ul><li>SON is about services and services are everywhere. </li></ul></ul><ul><li>It is about Globalization! </li></ul><ul><ul><li>Service supply chains are distributed and real time </li></ul></ul><ul><ul><li>Best of breed capabilities come from many industries </li></ul></ul><ul><li>It is about Technology! </li></ul><ul><ul><li>Great technology melts into the background </li></ul></ul><ul><ul><li>Reusable infrastructure reduces cost of new services </li></ul></ul><ul><ul><li>Software and integration skills are keys to success </li></ul></ul>
  13. 13. Globalization – Service Supply Chain <ul><li>The traditional supply chain integrates raw materials into a finished product that is delivered to a customer. </li></ul><ul><ul><li>Globalization facilitates multiple suppliers with specialized roles working together in bringing a product to market </li></ul></ul><ul><li>Service supply chains operate in a similar way except there is real time interaction between the suppliers during service invocation. </li></ul><ul><li>The ability to manage the service supply chain is a core competency of SON companies. </li></ul>
  14. 14. Service Pot Luck <ul><li>Each domain brings a unique capability to SON. These capabilities are complimentary but must be harmonized to work together. </li></ul><ul><li>Web 2.0 </li></ul><ul><ul><li>Many developers </li></ul></ul><ul><li>IMS </li></ul><ul><ul><li>Mobility, Multimedia </li></ul></ul><ul><li>SOA </li></ul><ul><ul><li>Stateless Interaction, Business Process </li></ul></ul><ul><li>Overlap </li></ul><ul><ul><li>Identity Management </li></ul></ul>
  15. 15. Core Competencies Successful Service Companies build a Core Competency and Innovate around it. Your Companies Core Competency A defensible set of capabilities Reinforced through regular investment Social Networking Content Agreements Search Developers (App Store) Value Added Reseller Other Networks Application Service Providers The Next Big Thing MSN DIRECTV Qwest Verizon Wireless The Next Big Thing NBC
  16. 16. Service Oriented Networks User Profile HSS Subscriber Contacts Presence Preferences Orchestration Framework Call Logs Wireline/Wireless Incoming/Outgoing Call Events Partnerships Presence Server SP Products Service Provider Products & Bundled Solutions POTS, DSL or FTTX Consumer Devices by Access Domain Analytics Integration SIP Server Service Mediation Access Mediation Fixed Mobile CDMA, EVDO or LTE Service Provider Wireless Products Service Provider Telephony Products SP Voice Mail Products SP Broadband Products Service Provider VOIP Products MSN SaaS Games VZW DIRECTV