This year, the webguerillas celebrate its 10th agency anniversary.
Ten years of agency work, consisting of intensive, every day‘s involvement with media and contacts of the Web 2.0 branch.
Ten years of cumulative experience, leading to the insight that high-quality contacts via blogposts, Twitter Retweets or Facebook fans have not been properly appraised in media planning up to now.
Therefore we thought about new models and measured quantities for media usage.
The result: the Media-Manifesto!
This Media-Manifesto is an initial proposition for a fundamental change in media planning.
With the Media-Manifesto we have summarized 12 theses for the future media planning.