Continued intelligence on your industry is crucial to maintaining your start-up’s competitive edge. Using market intelligence as your strategic weapon means knowing which key information sources to tap into and, more crucially, how to evaluate and use the market intelligence that you find to your company’s best advantage. This presentation will explore not only the types of information sources you should be aware of, but also tips for using the information in order to keep your company one step ahead of your competitors.
Part of the MaRS Best Practices Series - with speaker Usha Srinivasan, Director of Market Intelligence at MaRS.
More, including session video: http://www.marsdd.com/events/details.html?uuid=df2648aa-c50c-4c4b-9a61-66101151c9bd