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Robert Deluce: Gaining altitude in turbulent times – a view from the cockpit at Porter

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Robert Deluce, President and CEO of Porter Airlines, leads an entrepreneurial team dedicated to restoring dignity to the regional air travel experience. This counter-intuitive approach is winning new fans every day as the airline continues adding destinations, aircraft and employees, while helping revitalize Billy Bishop Toronto City Airport as a vital downtown transportation hub. Mr. Deluce discusses Porter’s business strategy, its future plans and the competitive environment in this notoriously cutthroat industry.

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Robert Deluce: Gaining altitude in turbulent times – a view from the cockpit at Porter

  1. 1. Follow or Tweet: #ent101
  2. 2. Porter Airlines Robert Deluce President and CEO February 17, 2010 www.flyporter.com 2
  3. 3. Porter Airlines at a glance •  Entry-into-service: October 2006 •  Based at Billy Bishop Toronto City Airport, Porter is now the 3rd largest scheduled airline in Canada •  Operates a fleet of 18 Bombardier Q400 turboprops to 10 destinations in eastern Canada and United States •  Downtown airport location and superior customer service have made Porter the preferred airline for both business and leisure travellers www.flyporter.com 3
  4. 4. www.flyporter.com 4
  5. 5. $125.7M initial equity raise •  Significant contributions were made from two institutional investors •  Subsequently in 2006, GE and Dancap joined the ownership group and actively participate at a strategic level www.flyporter.com 5
  6. 6. Billy Bishop Toronto City Airport
  7. 7. New Toronto City Airport ferry now in service www.flyporter.com 8
  8. 8. Porter surpasses historic Toronto City Airport traffic Passengers (000) 1600 1400 1200 Porter begins service in 2006 1000 Air Canada serves TCA 800 from 1990 to 2006 600 400 200 0 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Actual Projected www.flyporter.com 9
  9. 9. Booking flights for 12 destinations outside Toronto www.flyporter.com 10
  10. 10. Porter’s route network – winter 2010 Year-round Seasonal www.flyporter.com 11
  11. 11. Canadian airline industry www.flyporter.com 12
  12. 12. Bombardier Q400
  13. 13. The Porter Experience: Speed, Convenience and Service www.flyporter.com 14
  14. 14. Porter has outstanding customer satisfaction Thinking about all the flights you took on each airline in the past 12 months, please indicate how satisfied you were with each airline. WestJet Air Canada Jazz Porter Source: Ipsos – 2009 Canadian Business Travel Study www.flyporter.com 16
  15. 15. 8 www.flyporter.com 17
  16. 16. por•ter (pôrtr, pr-) verb To carry, assist, move from place to place, especially for travellers; to deliver with dignity; to lighten the load. www.flyporter.com 19

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