Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Making Sense Out of Science

977 views

Published on

Presentation by Bonnie L. Kuehl of Scientific Insights<br><br>

Part of the MaRS Entrepreneurship 101: Science and business do mix: success story event series: http://www.marsdd.com/ent101

An audio presentation accompanies this slide presentation and can be found, along with speaker bio at:
http://www.marsdd.com/servlets/sfs?t=/contentManager/onStory&e=UTF-8&i=1125077882365&l=0&s=UHB2h3H8tTaoRqP2&active=no&ParentID=1137614009189&sort=Price&StoryID=1158283060187

Published in: Business, Career
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Making Sense Out of Science

  1. 1. MAKING SENSE OUT OF SCIENCE April 17, 2007
  2. 2. WHERE HAVE I COME FROM - ACADEMICALLY SPEAKING! • Honours BSc Guelph • Accelerated PhD (4.5 years) – Department of Medical Biophysics U of T – Drug metabolism • Post-Doctoral Fellowship (3 years) – p53 with David Lane, University of Dundee, Scotland • Post-Doctoral Fellowship (2 years) – Telomerase with Silvia Bacchetti, McMaster University
  3. 3. DECISION POINTS • BSc to where? – Enjoyed the lab, natural leader (poor follower) – Encouraged to do PhD – Accepted at OCI PhD to where? – Enjoyed the lab – Managed the lab – President of Student Executive – Held NCI studentships – Become a PI - future likely Pharma
  4. 4. ACADEMIA IN CANADA IS NOT FOR ME WHERE TO NEXT?
  5. 5. DECISION POINT
  6. 6. BIOTECHNOLOGY in 2000 • Industry booming • Young and dynamic –fun • Excellent growth opportunities • Good money, stock options, bonuses • Like academia – but with lots of $$$ • No grant applications
  7. 7. MDS Proteomics Scientist ! Manager Molecular Biology ! Liaison to CSO/ IP Licensing/ Bioinformatics/Scientist Special Projects
  8. 8. DECISION POINT • Industry busting • Everyone’s position uncertain- mood dark – money tight WHERE TO NEXT? • Biotech? Pharma? Service Industry? • Bench Scientist? Clinical? Regulatory? Communications?
  9. 9. acne moisturizers eczema skin barrier cleansers skin infections skin infestations ingredients matter
  10. 10. BONNIE KUEHL – SCIENTIST/CONSULTANT ! Research to address biological questions ! Write white papers ! Write scientific articles ! Assist with writing consumer information ! Assist with writing physician information
  11. 11. BONNIE KUEHL – SCIENTIST/CONSULTANT • Network • Ask questions of industry people – MBA? – Biotech? – Pharma? • Business Course Lack of affiliation quot; lack of credibility !
  12. 12. BONNIE KUEHL – SCIENTIST/CONSULTANT SKILLS – PhD – Excellent communicator – Outgoing – Like to NETWORK – Stubborn – don’t give up – Understanding of business development – Understanding of IP – Understanding of management mindset – Understanding of marketing
  13. 13. Scientific Insights Consulting Group • Scientific Consultant to Service Industry and Pharma – August 2002 UPSIDE • Mine • I’m the boss • Follow personal objectives/goals • Business skills – growth opportunity • Experience • Choices
  14. 14. Scientific Insights Consulting Group • DOWNSIDE • Age • Scientific experience (only 10 years post-BSc) • No longer a scientist • Business experience (minimal) • Limited connections outside of Biotech • Lack of Focus – Jack of all Trades • Every project a learning experience • No $ safety net
  15. 15. WHAT DOES SCIENTIFIC INSIGHTS® DO?
  16. 16. Transdermal Drug Delivery Stratum Corneum/Skin Barrier • fluid interaction: corneocytes, lipids and natural moisturizing factors. • corneocytes cluster together in groups of 2-10 cells • lipids fill the spaces between the cells forming lamellar bilayers • Three routes: transcellular, lipid partitioning, transappendageal
  17. 17. WHAT WE CAN’T SHOW YOU! • White papers • Industry reports • FDA submissions • Clinical reports • Training material for sales and marketing groups • Professional slide kits • Newsletters • Advisory Board Reports • And more…….
  18. 18. WHAT DOES SCIENTIFIC INSIGHTS® DO? COMMUNICATES TEACHES EDUCATES TRANSLATES DIRECTS/GUIDES CONNECTS
  19. 19. WHAT HAVE I/ WE LEARNED ABOUT BUSINESS?
  20. 20. Believe it or NOT • IT is all about NETWORKING Who you know Who you know Who you know knows Life/Work/Business is all about MARKETING yourself and your skills
  21. 21. STARTING UP! • Branding – Name – Logo • Office – Telephone/fax/ e-mail – Paper/ files • Marketing materials – Website – Business cards – Pamphlets • Visibility – Networking – Word of mouth – Referrals – Cold calls
  22. 22. YOU CAN’T DO IT ALONE -TEAMWORK • Friends and Family • Bookkeeping • Administration • Child care • Graphic Design • Marketing • Web support • Bank • Cleaning
  23. 23. MENTORS - EXPERIENCED VOICES • Identify your weaknesses • Ask questions • Every encounter is a learning opportunity • Ask questions • Admit you don’t have a clue • Be open to trying and learning different things • Learn to ask for help • Ask questions ! LEARN TO STRECH YOURSELF
  24. 24. YOU CAN’T DO IT ALONE -TEAMWORK
  25. 25. Scientific Insights® Consulting Group Inc. • Partner • Friends and Family • Lawyer • Bookkeeper Scientific Insights® • Accountant • Administration I OWN IT!!! • Child care • Graphic Design • Marketing • Web support • Bank – investment • Insurance • Cleaning
  26. 26. GREATEST CHALLENGES • What to charge? • Asking for the project –closing the sale • Invoicing and collecting money • Prioritizing jobs • Getting the work done – wearing too many hats • Juggling projects
  27. 27. GREATEST CHALLENGES • Client / project strategy and objectives – Understanding where they are going – Persuading on best next steps • CHOICES – Family – Clients – Networking – Volunteering
  28. 28. GROWTH • More brains – more projects • More hands on deck • Good turnaround • Greater diversity – Team – Projects • Larger client base
  29. 29. EVERY ENCOUNTER IS A BUSINESS OPPORTUNITY
  30. 30. PLACES TO BE SEEN

×