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Lived it Lecture with Dorothy Engelman: Entrepreneurship 101


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Dorothy Engelman, Senior Partner and Owner, q Media Solutions; Founder,

Recently named as one of Canada’s Most Powerful Women by the Women’s Executive Network (WXN), Dorothy Engelman combines the business savvy of the Fortune 500-connected digital entrepreneur with the passion and heart of an inspirational storyteller. A former documentary film producer, she is co-owner and Senior Partner of Toronto-based q media solutions, creating programming, commercials and integrated content for clients.

An active volunteer, Dorothy parlayed her expertise and that of q media into the creation of, a social web community that matches organizations and individuals who want to make a difference.

This is part of a series of “Lived It” lectures in the program, sessions that offer a great opportunity to hear firsthand and ask questions about the experience of starting up an innovative company from people who have seen it and done it.

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Lived it Lecture with Dorothy Engelman: Entrepreneurship 101

  1. 1. Dorothy EngelmanCo-Owner, Sr. Partner
  2. 2. Innovation (social or not)Innovation is a formula with noright or wrong answers. So whileit’s based on math, for me, it’sreally a mysterious alchemy of…
  3. 3. nA+T+RN =SI
  4. 4. A= AccidentsT= Timing nRN = Relationshipbetween nature to thepower of nurture= SI Innovation or socialinnovation
  5. 5. A= Accidents
  6. 6. T= Timing
  7. 7. n RN =Relationship between nature
  8. 8. to the Power of n: nurture
  9. 9. Starting q media with my husband which lead to development of our business model= SI Social Innovation
  10. 10. 7?’s7 Lessons
  11. 11. Question 1What is the value of your idea? If you build it will they come?
  12. 12. Lesson 1: The idea is not the big idea.Execution is the big idea. Execution makes the big idea successful.
  13. 13. Question 2Is there an entrepreneur in your DNA?
  14. 14. Lesson 2: Know yourself and figure out who and what skills/expertise you are missing. Age? Experience? Or someone that balances orcomplements you for, or against risk.
  15. 15. Question 3What is your risk tolerance?
  16. 16. Lesson 3: You have to take risks, emotional, personal, professional and financialrisks to build a business, or create an innovation.
  17. 17. Question 4 Do you have theperseverance to make it over the long-haul?
  18. 18. Lesson 4:It’s hard. It’s okay,it might take you 2 or 3 attemptsbefore you find your way.
  19. 19. Question 5Do you know how to collaborate?
  20. 20. Lesson 5: Collaborating internally and with like-minded partners is critical to succeed in a social enterprise.Funding /Outreach /SustainabilityEngage all potential stakeholders Private/Public/NFP
  21. 21. Question 6Do you know why you want to start a business? What do you want from the business?
  22. 22. Lesson 6: Before you start a venture with group, or on your own, reflect onyour own values. Know what you want out of the business. Fame? Fortune? Change the world?
  23. 23. Question 7What kind of business do you wantto build? What kind of culture do your want to create?
  24. 24. Lesson 7: It’s not personal. It’s business. Wrong. Ridiculous.Your enterprise is an extension of who you are and your values.
  25. 25. Conditions for Success 1. Technology. 2. Network. 3. Team. 4. Research. 5. Resources.