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ENTREPRENEURSHIP 101 MARS DISCOVERY DISTRICT WEDNESDAY, JANUARY 28, 2009 ARSHIA TABRIZI B.A.SC. COMPUTER ENGINEERING (HON)...
Lawyer Joke 1/28/2009 Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
Broker Joke <ul><li>Q: What is the secret of your investing success? </li></ul><ul><li>A: I just do the opposite of what m...
Last Bush Joke <ul><li>George Bush has said that he is saddened to hear about the demise of Lehman Brothers and that his t...
About Us <ul><li>Tabrizi Law Office P.C. </li></ul><ul><ul><ul><li>BITlaw – Business, IP, Technology law </li></ul></ul></...
Why Do We Care About IP? <ul><li>What is your business? </li></ul><ul><li>Innovation </li></ul><ul><li>What do you have to...
How Do I “IP” My Ideas? <ul><li>Don’t share them with the world </li></ul><ul><li>Talk to a qualified lawyer </li></ul><ul...
What Will You Learn about IP? <ul><li>What is IP? </li></ul><ul><li>How do I Get IP? </li></ul><ul><li>How do I Keep IP? <...
IP #1 – Trade Secrets <ul><li>What is a Trade Secret? </li></ul><ul><li>A Trade Secret </li></ul><ul><ul><li>Formula </li>...
IP #1 – Trade Secrets <ul><li>How do I Get a Trade Secret? </li></ul><ul><li>Don’t Steal It </li></ul>1/28/2009 Copyright ...
IP #1 – Trade Secrets <ul><li>How do I Keep a Trade Secret? </li></ul><ul><li>Keep It Secret </li></ul><ul><li>NDA It </li...
IP #1 – Trade Secrets <ul><li>How do I Use It? </li></ul><ul><li>Stealth Mode </li></ul><ul><li>Competitors in Dark </li><...
IP #1 – Trade Secrets 1/28/2009 Copyright 2008, 2009. Tabrizi Law Office Professional Corporation. PROS CONS <ul><li>Nobod...
IP #2 - Patents <ul><li>What is a Patent? </li></ul><ul><li>Invention </li></ul><ul><ul><li>New </li></ul></ul><ul><ul><li...
IP #2 - Patents <ul><li>What is a Patent? </li></ul><ul><li>NOT an Idea </li></ul><ul><li>NOT a mathematical formula </li>...
IP #2 - Patents <ul><li>How do I Get a Patent? </li></ul><ul><li>Search Patent Registry </li></ul><ul><li>File Application...
IP #2 - Patents <ul><li>How do I Keep a Patent? </li></ul><ul><li>20 Years from Filing </li></ul><ul><li>Maintenance Fees ...
IP #2 - Patents <ul><li>How do I Use a Patent? </li></ul><ul><li>20-Year Monopoly </li></ul><ul><li>Exclude Competitors </...
IP #2 - Patents Copyright 2008, 2009. Tabrizi Law Office Professional Corporation. 1/28/2009 PROS CONS <ul><li>20-Year Mon...
IP #3 - Copyright <ul><li>What is a Copyright? </li></ul><ul><li>A Work </li></ul><ul><li>Literary, musical, dramatic, art...
IP #3 - Copyright <ul><li>How do I Get a Copyright? </li></ul><ul><li>Create a Work </li></ul><ul><ul><li>Original </li></...
IP #3 - Copyright <ul><li>How do I Keep It? </li></ul><ul><li>Don’t Die </li></ul><ul><ul><li>Life of author plus 50 years...
IP #3 - Copyright <ul><li>How do I Use It? </li></ul><ul><li>Prevent Copying </li></ul><ul><ul><li>Software, Code, Content...
IP #3 - Copyright Copyright 2008, 2009. Tabrizi Law Office Professional Corporation. 1/28/2009 PROS CONS <ul><li>Easy and ...
IP #4 - Trademarks <ul><li>What is a Trademark? </li></ul><ul><li>Brand Name </li></ul><ul><ul><li>Company </li></ul></ul>...
IP #4 - Trademarks <ul><li>How do I Get a Trademark? </li></ul><ul><li>Use It </li></ul><ul><li>File Application </li></ul...
IP #4 - Trademarks <ul><li>How do I Keep a Trademark? </li></ul><ul><li>Use It </li></ul><ul><li>Document Use </li></ul><u...
IP #4 - Trademarks <ul><li>How do I Use a Trademark? </li></ul><ul><li>Protect Goodwill </li></ul><ul><ul><li>Brand has Re...
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation. IP #4 - Trademarks 1/28/2009 PROS CONS <ul><li>Goodwill...
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IP Management

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Part of the CIBC Presents Entrepreneurship 101 lecture series.
Speaker: Arshia Tabrizi, Tabrizi Law Firm

More information and video: http://www.marsdd.com/Events/Event-Calendar/Ent101/2009/ip-management-01282009.html

Published in: Business
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IP Management

  1. 2. ENTREPRENEURSHIP 101 MARS DISCOVERY DISTRICT WEDNESDAY, JANUARY 28, 2009 ARSHIA TABRIZI B.A.SC. COMPUTER ENGINEERING (HON) JURIS DOCTOR MEMBER OF ONTARIO & CALIFORNIA BARS WWW.TABRIZILAW.COM [email_address] INTELLECTUAL PROPERTY STRATEGY
  2. 3. Lawyer Joke 1/28/2009 Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
  3. 4. Broker Joke <ul><li>Q: What is the secret of your investing success? </li></ul><ul><li>A: I just do the opposite of what my broker tells me to do. </li></ul>1/28/2009 Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
  4. 5. Last Bush Joke <ul><li>George Bush has said that he is saddened to hear about the demise of Lehman Brothers and that his thoughts at this time go out to their mother as losing one son is hard enough but losing two is a real tragedy. </li></ul>1/28/2009 Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
  5. 6. About Us <ul><li>Tabrizi Law Office P.C. </li></ul><ul><ul><ul><li>BITlaw – Business, IP, Technology law </li></ul></ul></ul><ul><ul><ul><ul><li>Newsletter: email [email_address] </li></ul></ul></ul></ul><ul><ul><ul><li>Tech Start-ups, SME’s, Multinationals (IP/Tech) </li></ul></ul></ul><ul><ul><ul><ul><li>Incorporation, Corporate Organization, Stock Options, Shareholder Agreements, Venture Capital Financing </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Intellectual Property Law (Trademarks, Litigation) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Technology Transactions (Licensing, Distribution, Partnership Agreements) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Internet Law (Terms of Use, Privacy Policy) </li></ul></ul></ul></ul><ul><ul><ul><li>Contact: </li></ul></ul></ul><ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul></ul><ul><ul><ul><ul><li>416.510.2600 x.306 </li></ul></ul></ul></ul>1/28/2009 Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
  6. 7. Why Do We Care About IP? <ul><li>What is your business? </li></ul><ul><li>Innovation </li></ul><ul><li>What do you have to start? </li></ul><ul><li>Idea </li></ul><ul><ul><li>Intangible Asset </li></ul></ul><ul><ul><li>Protect It </li></ul></ul><ul><ul><li>Exploit It </li></ul></ul><ul><ul><li>“ IP” It </li></ul></ul>1/28/2009 Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
  7. 8. How Do I “IP” My Ideas? <ul><li>Don’t share them with the world </li></ul><ul><li>Talk to a qualified lawyer </li></ul><ul><li>Pay attention to this lecture </li></ul>1/28/2009 Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
  8. 9. What Will You Learn about IP? <ul><li>What is IP? </li></ul><ul><li>How do I Get IP? </li></ul><ul><li>How do I Keep IP? </li></ul><ul><li>How do I Use IP? </li></ul><ul><li>What are the Pros and Cons of IP? </li></ul>1/28/2009 Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
  9. 10. IP #1 – Trade Secrets <ul><li>What is a Trade Secret? </li></ul><ul><li>A Trade Secret </li></ul><ul><ul><li>Formula </li></ul></ul><ul><ul><li>Program </li></ul></ul><ul><ul><li>Device </li></ul></ul><ul><ul><li>Process </li></ul></ul><ul><li>Business information </li></ul><ul><ul><li>Business Plan </li></ul></ul><ul><ul><li>Customer list </li></ul></ul>1/28/2009 Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
  10. 11. IP #1 – Trade Secrets <ul><li>How do I Get a Trade Secret? </li></ul><ul><li>Don’t Steal It </li></ul>1/28/2009 Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
  11. 12. IP #1 – Trade Secrets <ul><li>How do I Keep a Trade Secret? </li></ul><ul><li>Keep It Secret </li></ul><ul><li>NDA It </li></ul><ul><li>Secure It </li></ul><ul><li>Mark It - “CONFIDENTIAL” </li></ul>1/28/2009 Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
  12. 13. IP #1 – Trade Secrets <ul><li>How do I Use It? </li></ul><ul><li>Stealth Mode </li></ul><ul><li>Competitors in Dark </li></ul><ul><li>Get Information </li></ul><ul><li>Get Funding </li></ul><ul><li>License It </li></ul><ul><li>Franchise It </li></ul>1/28/2009 Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
  13. 14. IP #1 – Trade Secrets 1/28/2009 Copyright 2008, 2009. Tabrizi Law Office Professional Corporation. PROS CONS <ul><li>Nobody Knows </li></ul><ul><li>Secret Forever </li></ul><ul><li>Oops </li></ul><ul><li>Reverse Engineering </li></ul><ul><li>Enforce </li></ul><ul><li>Patent </li></ul>
  14. 15. IP #2 - Patents <ul><li>What is a Patent? </li></ul><ul><li>Invention </li></ul><ul><ul><li>New </li></ul></ul><ul><ul><li>Not Obvious </li></ul></ul><ul><ul><li>Utility </li></ul></ul><ul><li>Product </li></ul><ul><li>Process </li></ul><ul><li>Machine </li></ul><ul><li>Composition of matter </li></ul>1/28/2009 Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
  15. 16. IP #2 - Patents <ul><li>What is a Patent? </li></ul><ul><li>NOT an Idea </li></ul><ul><li>NOT a mathematical formula </li></ul><ul><li>NOT a method of medical treatment </li></ul>1/28/2009 Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
  16. 17. IP #2 - Patents <ul><li>How do I Get a Patent? </li></ul><ul><li>Search Patent Registry </li></ul><ul><li>File Application </li></ul><ul><ul><li>Disclose Invention </li></ul></ul><ul><ul><li>Claims (Scope of Invention) </li></ul></ul><ul><ul><li>1-Year Grace Period </li></ul></ul><ul><li>Country by Country </li></ul><ul><li>Fight to Get It </li></ul><ul><ul><li>Prosecute </li></ul></ul><ul><li>Be Patient </li></ul>1/28/2009 Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
  17. 18. IP #2 - Patents <ul><li>How do I Keep a Patent? </li></ul><ul><li>20 Years from Filing </li></ul><ul><li>Maintenance Fees </li></ul><ul><li>Improvement Patents </li></ul>1/28/2009 Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
  18. 19. IP #2 - Patents <ul><li>How do I Use a Patent? </li></ul><ul><li>20-Year Monopoly </li></ul><ul><li>Exclude Competitors </li></ul><ul><ul><li>Sue Them </li></ul></ul><ul><ul><li>License to Them </li></ul></ul><ul><li>Defend Yourself </li></ul><ul><ul><li>At Least I Can Use </li></ul></ul><ul><ul><li>If You Scratch My Back… </li></ul></ul><ul><li>Venture Capital </li></ul>1/28/2009 Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
  19. 20. IP #2 - Patents Copyright 2008, 2009. Tabrizi Law Office Professional Corporation. 1/28/2009 PROS CONS <ul><li>20-Year Monopoly </li></ul><ul><li>Higher Royalties </li></ul><ul><li>No Good Guy Defence </li></ul><ul><li>It’s a “Business” </li></ul><ul><li>Tell the World </li></ul><ul><li>Cost to File ($2-10k) </li></ul><ul><li>Cost to Register ($20k) </li></ul><ul><li>Cost to Enforce ($1m) </li></ul>
  20. 21. IP #3 - Copyright <ul><li>What is a Copyright? </li></ul><ul><li>A Work </li></ul><ul><li>Literary, musical, dramatic, artistic </li></ul><ul><ul><li>Content </li></ul></ul><ul><ul><li>Software </li></ul></ul><ul><ul><li>Website </li></ul></ul><ul><ul><li>Documentation </li></ul></ul><ul><ul><li>Drawings, Designs </li></ul></ul><ul><li>Not a Patent </li></ul>1/28/2009 Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
  21. 22. IP #3 - Copyright <ul><li>How do I Get a Copyright? </li></ul><ul><li>Create a Work </li></ul><ul><ul><li>Original </li></ul></ul><ul><li>Automatic </li></ul><ul><li>Get It from Employees </li></ul><ul><ul><li>Written Contract </li></ul></ul>1/28/2009 Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
  22. 23. IP #3 - Copyright <ul><li>How do I Keep It? </li></ul><ul><li>Don’t Die </li></ul><ul><ul><li>Life of author plus 50 years </li></ul></ul>1/28/2009 Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
  23. 24. IP #3 - Copyright <ul><li>How do I Use It? </li></ul><ul><li>Prevent Copying </li></ul><ul><ul><li>Software, Code, Content </li></ul></ul><ul><ul><li>All or part </li></ul></ul><ul><li>License It </li></ul>1/28/2009 Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
  24. 25. IP #3 - Copyright Copyright 2008, 2009. Tabrizi Law Office Professional Corporation. 1/28/2009 PROS CONS <ul><li>Easy and Cheap </li></ul><ul><li>Employee Contribution </li></ul><ul><li>Licensing Revenue </li></ul><ul><li>Does Not Protect Idea </li></ul><ul><li>Only Copycats </li></ul><ul><li>Life + 50 </li></ul><ul><li>Monitoring </li></ul>
  25. 26. IP #4 - Trademarks <ul><li>What is a Trademark? </li></ul><ul><li>Brand Name </li></ul><ul><ul><li>Company </li></ul></ul><ul><ul><li>Product </li></ul></ul><ul><ul><li>Service </li></ul></ul><ul><li>Design </li></ul><ul><ul><li>Nike logo </li></ul></ul>1/28/2009 Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
  26. 27. IP #4 - Trademarks <ul><li>How do I Get a Trademark? </li></ul><ul><li>Use It </li></ul><ul><li>File Application </li></ul><ul><ul><li>Fight for It (Prosecute) </li></ul></ul><ul><ul><li>Country by country </li></ul></ul><ul><ul><li>$2,000 per mark </li></ul></ul><ul><ul><li>12 – 16 months </li></ul></ul>Copyright 2008, 2009. Tabrizi Law Office Professional Corporation. 1/28/2009
  27. 28. IP #4 - Trademarks <ul><li>How do I Keep a Trademark? </li></ul><ul><li>Use It </li></ul><ul><li>Document Use </li></ul><ul><li>Monitor </li></ul><ul><li>Enforce </li></ul>1/28/2009 Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
  28. 29. IP #4 - Trademarks <ul><li>How do I Use a Trademark? </li></ul><ul><li>Protect Goodwill </li></ul><ul><ul><li>Brand has Reputation </li></ul></ul><ul><li>Stop Confusion </li></ul><ul><ul><li>Free-riders </li></ul></ul><ul><li>License It </li></ul>1/28/2009 Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
  29. 30. Copyright 2008, 2009. Tabrizi Law Office Professional Corporation. IP #4 - Trademarks 1/28/2009 PROS CONS <ul><li>Goodwill of Brand </li></ul><ul><li>Knock-Offs </li></ul><ul><li>A product or service </li></ul><ul><li>Use It or Lose It </li></ul>
  30. 31. The End <ul><li>Thank You </li></ul><ul><li>Q&A </li></ul><ul><li>[email_address] </li></ul><ul><li>416.510.2600 x.306 </li></ul><ul><li>www.tabrizilaw.com </li></ul>1/28/2009 Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.

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