Entrepreneurship 101: IP Management

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Speaker: Mr. Arshia Tabrizi
More information including webcast: http://www.marsdd.com/Events/Event-Calendar/Ent101/2008/IP-mgmt-20080206.html

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Entrepreneurship 101: IP Management

  1. 1. ` Intellectual Property Strategy ARSHIA TABRIZI, ESQ. B.A.Sc. (Comp. Eng.), Juris Doctor Tabrizi Law Office February 6, 2008 2/7/08 Copyright 2008, Tabrizi Law Office Professional 2 Corporation. All Rights Reserved.
  2. 2. Intellectual Property Strategy Entrepreneurship 101 – MaRS Discovery District Wednesday, February 6, 2007 ARSHIA TABRIZI, ESQ. B.A.Sc. (Comp. Eng.), Juris Doctor www.tabrizilaw.com
  3. 3. Why Do We Care About IP? What is your business? Innovation What do you have to start? Idea Intangible Asset Protect It Exploit It “IP” It 2/7/08 Copyright 2008, Tabrizi Law Office Professional 4 Corporation. All Rights Reserved.
  4. 4. How Do I “IP” My Ideas? Don’t share them with the world Talk to a qualified lawyer Pay attention to this lecture 2/7/08 Copyright 2008, Tabrizi Law Office Professional 5 Corporation. All Rights Reserved.
  5. 5. What Will You Learn about IP? What is IP? How do I Get IP? How do I Keep IP? How do I Use IP? What are the Pros and Cons of IP? 2/7/08 Copyright 2008, Tabrizi Law Office Professional 6 Corporation. All Rights Reserved.
  6. 6. IP #1 – Trade Secrets What is a Trade Secret? A Trade Secret Formula Program Device Process Business information Business Plan Customer list 2/7/08 Copyright 2008, Tabrizi Law Office Professional 7 Corporation. All Rights Reserved.
  7. 7. IP #1 – Trade Secrets How do I Get a Trade Secret? Don’t Steal It 2/7/08 Copyright 2008, Tabrizi Law Office Professional 8 Corporation. All Rights Reserved.
  8. 8. IP #1 – Trade Secrets How do I Keep a Trade Secret? Keep It Secret NDA It Secure It Mark It - “CONFIDENTIAL” 2/7/08 Copyright 2008, Tabrizi Law Office Professional 9 Corporation. All Rights Reserved.
  9. 9. IP #1 – Trade Secret How do I Use It? Stealth Mode Competitors in Dark Get Information Get Funding License It Franchise It 2/7/08 Copyright 2008, Tabrizi Law Office Professional 10 Corporation. All Rights Reserved.
  10. 10. IP #1 – Trade Secrets PROS CONS Nobody Knows Oops Secret Forever Reverse Engineering Enforce 2/7/08 Copyright 2008, Tabrizi Law Office Professional 11 Corporation. All Rights Reserved.
  11. 11. IP #2 - Patents  What is a Patent?  Invention New Not Obvious Utility  Product  Process  Machine  Composition of matter 2/7/08 Copyright 2008, Tabrizi Law Office Professional 12 Corporation. All Rights Reserved.
  12. 12. IP #2 - Patents What is a Patent? NOT an Idea NOT a mathematical formula NOT a method of medical treatment 2/7/08 Copyright 2008, Tabrizi Law Office Professional 13 Corporation. All Rights Reserved.
  13. 13. IP #2 - Patents  How do I Get a Patent?  Search Patent Registry  File Application Disclose Invention Claims (Scope of Invention) 1-Year Grace Period  Country by Country  Fight to Get It Prosecute  Be Patient 2/7/08 Copyright 2008, Tabrizi Law Office Professional 14 Corporation. All Rights Reserved.
  14. 14. IP #2 - Patents How do I Keep a Patent? 20 Years from Filing Maintenance Fees Improvement Patents 2/7/08 Copyright 2008, Tabrizi Law Office Professional 15 Corporation. All Rights Reserved.
  15. 15. IP #3 - Patents How do I Use a Patent? 20-Year Monopoly Exclude Competitors Sue Them License to Them Defend Yourself At Least I Can Use If You Scratch My Back… Venture Capital 2/7/08 Copyright 2008, Tabrizi Law Office Professional 16 Corporation. All Rights Reserved.
  16. 16. IP #2 - Patents PROS CONS 20-Year Monopoly Tell the World Higher Royalties Cost to File ($20k) Good Guys Lose Cost to Enforce ($1m) 2/7/08 Copyright 2008, Tabrizi Law Office Professional 17 Corporation. All Rights Reserved.
  17. 17. IP #3 - Copyright What is a Copyright? A Work Literary, musical, dramatic, artistic Content Software Website Documentation Drawings, Designs Not a Patent 2/7/08 Copyright 2008, Tabrizi Law Office Professional 18 Corporation. All Rights Reserved.
  18. 18. IP #3 - Copyright How do I Get a Copyright? Create a Work Original Automatic Get It from Employees Written Contract 2/7/08 Copyright 2008, Tabrizi Law Office Professional 19 Corporation. All Rights Reserved.
  19. 19. IP #3 - Copyright How do I Keep It? Don’t Die Life of author plus 50 years 2/7/08 Copyright 2008, Tabrizi Law Office Professional 20 Corporation. All Rights Reserved.
  20. 20. IP #3 - Copyright How do I Use It? Prevent Copying Software, Code, Content All or part License It 2/7/08 Copyright 2008, Tabrizi Law Office Professional 21 Corporation. All Rights Reserved.
  21. 21. IP #3 - Copyright PROS CONS Easy and Cheap Does Not Protect Idea Employee Contribution Only Copycats Licensing Revenue Life + 50 2/7/08 Copyright 2008, Tabrizi Law Office Professional 22 Corporation. All Rights Reserved.
  22. 22. IP #4 - Trademarks What is a Trademark? Brand Name Company Product Service Design Nike logo 2/7/08 Copyright 2008, Tabrizi Law Office Professional 23 Corporation. All Rights Reserved.
  23. 23. IP #4 - Trademarks How do I Get a Trademark? Use It File Application Fight for It (Prosecute) Country by country $2,500 per mark 12 – 16 months 2/7/08 Copyright 2008, Tabrizi Law Office Professional 24 Corporation. All Rights Reserved.
  24. 24. IP #4 - Trademarks How do I Keep a Trademark? Use It Document Use Monitor Enforce 2/7/08 Copyright 2008, Tabrizi Law Office Professional 25 Corporation. All Rights Reserved.
  25. 25. IP #4 - Trademarks How do I Use a Trademark? Protect Goodwill Brand has Reputation Stop Confusion Free-riders License It 2/7/08 Copyright 2008, Tabrizi Law Office Professional 26 Corporation. All Rights Reserved.
  26. 26. IP #4 - Trademarks PROS CONS Goodwill of Brand A product or service Knock-Offs Use It or Lose It 2/7/08 Copyright 2008, Tabrizi Law Office Professional 27 Corporation. All Rights Reserved.
  27. 27. About Us Tabrizi Law Office P.C. (Founded 2002) 100% Clients are Emerging Tech Companies Boutique - “Start-up Law” Corporate, Venture Capital Intellectual Property Law Technology Transactions (Licensing, JVs) Industries Software, hardware, communications, Web 2.0, alternative energy, nanotechnology, biotech, pharma 2/7/08 Copyright 2008, Tabrizi Law Office Professional 28 Corporation. All Rights Reserved.

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