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Looking back in the thick of it




     @MikeMcDerment – Co-Founder and CEO
           Oct, 2010 – #Innovate2010
Mike McDerment
Co-founder, CEO
9 morsels for
entrepreneurs
 I’ve learned the hard way
We believe you love what
you do. We help you focus
           on it.
The leader in online
          invoicing 2004
  Over 2,000,000 users since




    Solo        Design agencies,   Recurrin...
A brief history…
•    Founded in 2003
•    Based in Toronto
•    3 years in Mike’s parents’ basement
•    Now 50 people an...
My Story
The longer version. A disclaimer about us
                 hiring.
Get paid for two
     things
 Know what you are. Ask people.
Complement
       yourself
Three roles. Go to happy place. A set of
                reports.
Value Your Values
Hire for it. Don’t settle. Build a culture. No
                   venture.
Just say “no”
27:1. Two units. Two deals.
Take your time
Speed kills. Consultants and such.
Ignore the
       competition
Don’t follow. Quitters. We didn’t know any
                  better…
The experts are
       wrong
Smart people suck. Naiveté.You can do it
               any way.
“Focus!”
The four letter word in business. Advisor.
Finally, know
       this…
Vision. Canvas. SCARCE. Go to your
            happy place.
9 morsels for
entrepreneurs
 I’ve learned the hard way
Questions?!!


  Bring em’!
Entrepreneurship 101 Lived It Lecture - Mike McDerment
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Entrepreneurship 101 Lived It Lecture - Mike McDerment

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Mike is the co-founder and CEO of FreshBooks, planet earth's leading online invoicing and bookkeeping app for service oriented professionals, freelancers and teams. Mike built FreshBooks in 2003 for his design firm in order to scratch his own itch. Since launching in May 2004, FreshBooks has touched over 2,000,000 lives and Mike and his team dedicate themselves to being a great service for people who love their work, and want to focus on it instead of focusing on their paperwork.

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Entrepreneurship 101 Lived It Lecture - Mike McDerment

  1. 1. Looking back in the thick of it @MikeMcDerment – Co-Founder and CEO Oct, 2010 – #Innovate2010
  2. 2. Mike McDerment Co-founder, CEO
  3. 3. 9 morsels for entrepreneurs I’ve learned the hard way
  4. 4. We believe you love what you do. We help you focus on it.
  5. 5. The leader in online invoicing 2004 Over 2,000,000 users since Solo Design agencies, Recurring revenue professionals Law firms businesses $19.95/month $29.95/month + $79.95/month +++ $10/month/staff
  6. 6. A brief history… •  Founded in 2003 •  Based in Toronto •  3 years in Mike’s parents’ basement •  Now 50 people and expanding •  Service culture •  No VC
  7. 7. My Story The longer version. A disclaimer about us hiring.
  8. 8. Get paid for two things Know what you are. Ask people.
  9. 9. Complement yourself Three roles. Go to happy place. A set of reports.
  10. 10. Value Your Values Hire for it. Don’t settle. Build a culture. No venture.
  11. 11. Just say “no” 27:1. Two units. Two deals.
  12. 12. Take your time Speed kills. Consultants and such.
  13. 13. Ignore the competition Don’t follow. Quitters. We didn’t know any better…
  14. 14. The experts are wrong Smart people suck. Naiveté.You can do it any way.
  15. 15. “Focus!” The four letter word in business. Advisor.
  16. 16. Finally, know this… Vision. Canvas. SCARCE. Go to your happy place.
  17. 17. 9 morsels for entrepreneurs I’ve learned the hard way
  18. 18. Questions?!! Bring em’!

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