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CIBC Presents Entrepreneurship 101 - Course Intro

Tony Redpath, course coordinator, explains what Entrepreneurship 101 is all about.

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CIBC Presents Entrepreneurship 101 - Course Intro

  1. 1. ` Introduction to Entrepreneurship 101 Presented by: Tony Redpath MaRS Discovery District 01 October 2008
  2. 2. Definition Entrepreneur: - one who undertakes Slide 3 MaRS
  3. 3. What can MaRS do to help you …? We can’t create entrepreneurs – that desire is something that has to come from you. What we can do is to help give you the tools that will help you harness and direct your entrepreneurial drive. Slide 4 MaRS
  4. 4. Who are we?  Dr.Tony Redpath, Vice President Partner Programs for MaRS (,  Prof. Cynthia Goh, Professor of Chemistry, founder of Axela Biosensors and Northern Nanotechnologies ( and Associate Director of the Institute of Optical Sciences  The speakers  The MaRS team Slide 5 MaRS
  5. 5. Course Philosophy  The course will follow a logical path through various topics relevant to starting a business  The course is aimed primarily at science / engineering / medical researchers in a university or hospital lab but is also relevant to non-academic entrepreneurs  The course will be of much greater value if you have a business case in mind Slide 6 MaRS
  6. 6. Three Threads 1) Lectures on specific topics (intellectual property, marketing etc.) 2) Lectures from entrepreneurs telling their story – “Lived It” Stories (tales from the trenches) 3) the UpStart competition Slide 7 MaRS
  7. 7. Course Outline 1. Introduction 2. Starting a business 3. Selling your products, your ideas, yourself 4. Business management 5. Raising money 6. Building a team 7. The pitch Slide 8 MaRS
  8. 8. Introduction  Oct 1st Introduction to the course  Oct 8th Different types of Entrepreneurship  Oct 15th “Lived It” lecture: Sean O’Dea The Second Cup, Pro-Shred  Oct 22nd Intro to technology commercialization / business creation Slide 9 MaRS
  9. 9. Starting a business  Oct 29th Basic nuts and bolts of starting a company  Nov 5th Negotiations  Nov 12th Building a Business Model  Nov 19th “Lived It” lecture Slide 10 MaRS
  10. 10. Selling your products, your ideas, yourself  Nov 26th Product Development  Dec 3rd “Lived It” lecture  Dec 10th Selling yourself –resume and interview skills break for the holiday season Slide 11 MaRS
  11. 11. Selling your products, your ideas, yourself … cont.  Jan 7th “Lived It” lecture – John Abele founder of Boston Scientific  Jan 14th Basics of Marketing (1)  Jan 21st Basics of Marketing (2) Slide 12 MaRS
  12. 12. Business Management  Jan 28th IP Management  Feb 4th Budgeting  Feb 11th Written tools for building a business  Feb 18th “Lived It” lecture Slide 13 MaRS
  13. 13. Raising Money  Feb 25th Terms of investments  Mar 4th What do Investors Look for ?  Mar 11th “Lived It” lecture Slide 14 MaRS
  14. 14. Building a Team  Mar 18th Human resources management  Mar 25th The role of Boards, Advisory Panels, Service Providers  Apr 1st Building Technology Teams / Building Sales Teams  Apr 8th “Lived It” lecture Slide 15 MaRS
  15. 15. The Pitch  Apr 15th Building a pitch for your idea  Apr 22nd Up-Start competition preparation  Apr 29th Up-Start competition Slide 16 MaRS
  16. 16. Communications   Lecture reminders, biographies of upcoming speakers and short descriptions of the upcoming lecture will be broadcast by email to all attendees who have registered through the website   All lectures will be available on the MaRS website:    Join our Facebook Group   There is a weekly blog ( Slide 17 MaRS
  17. 17. Credit  MaRS is not a degree granting institution – BUT in previous years we have had numerous requests for Certificates of Participation  This year we will offer certificates to those who have attended at least 18 of the 24 lectures  You will have to register your attendance – either in person at the lecture, or on-line if you wish to view the posted lecture. Slide 18 MaRS