Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Best Practices of Social Tech for Social Change - MaRS Best Practices Series

986 views

Published on

Examine how organizations and social change-makers plug into social media and Web 2.0. Want to double your donor list, co-create content or unleash a viral cause campaign? Learn how (and more) as these speakers explore different aspects of “social change 2.0.”

Matt Thompson discusses social technology with regard to advocacy and social movements.

Kirstin Beardsley highlights where social technology and fundraising intersect—and how non-profits can engage their constituents, work on their mission and inspire philanthropy.

Peter Deitz probes the opportunity social technology offers to be more open and collaborative in program creation and implementation.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Best Practices of Social Tech for Social Change - MaRS Best Practices Series

  1. 1. BEST  PRACTICES  IN  SOCIAL  TECHNOLOGY  FOR  FUNDRAISING   Kirs%n  Beardsley,  CanadaHelps  
  2. 2. Social  technology   isn’t  just   another   channel  
  3. 3. TradiEonal  charitable   model  is   changing   (thank  goodness!)  
  4. 4. Build  relaEonships  
  5. 5. The  rule  of   thirds  
  6. 6. Be  real  
  7. 7. Transparency  
  8. 8. Storytelling  
  9. 9. Encourage  ParEcipaEon  &  AcEon  
  10. 10. Peer-­‐to-­‐Peer  
  11. 11. Measure  What   MaRers  
  12. 12. Let  Go!  

×