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AgustaWestland FamilyRoberto FarneseMarket Positioning and PromotionTuesday 18th of June
PAVINGTHE WAYOFINNOVATION
Avionics & System Integration The undisputed market leader in the intermediatecategoryThe AW139Transmissions Decades of ...
THE FIRST TO INTRODUCEA PRODUCT FAMILY
THE FIRST TO INTRODUCE AgustaWestland is the first rotorcraft manufacturer tointroduce a complete family of advanced heli...
WELCOME TOTHE FAMILY ADVANTAGESEEYOUFEELVALUEITYOUYOUITITYOUITFLYIT’S THE AW FAMILY…
Reduced external dimensionsBuilt-in safety on groundStreamilined aerodynamic shapeIT’S THE AW FAMILY…YOU SEE IT~ 1 m Retr...
IT’S THE AW FAMILY…YOU SEE IT  Unobstructed spacious environment Large interior volumes Flat ceiling and flat floor Co...
IT’S THE AW FAMILY…YOU FLY ITSafetySIMILAR FLYING PROCEDURESAND OPERATIONAL APPROACHESREGARDLESS OF THE TYPE BEINGFLOWN A...
IT’S THE AW FAMILY…YOU FEEL IT There is a very clear sense offamiliarity in the cockpit...Everything is designed to lowert...
A common approach to Safety Compliance with the latest FAA/EASA Part 29 certificationstandards Compliance with the lates...
20UP TOIT’S THE AW FAMILY…YOU VALUE IT3040%%%COMMON PARTSCOMMON MAINTENANCETOOLS AND GROUNDSUPPORT EQUIPMENTREDUCTION IN T...
IT’S THE AW FAMILY…%%%COMMON PARTSCOMMON MAINTENANCETOOLS AND GROUNDSUPPORT EQUIPMENTREDUCTION IN TIMEREQUIRED FORTRAINING...
Distinct Capabilities, One DNA
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AW Family seminar- AgustaWestland at Paris Air Show 2013

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AW Family seminar- AgustaWestland at Paris Air Show 2013

  1. 1. AgustaWestland FamilyRoberto FarneseMarket Positioning and PromotionTuesday 18th of June
  2. 2. PAVINGTHE WAYOFINNOVATION
  3. 3. Avionics & System Integration The undisputed market leader in the intermediatecategoryThe AW139Transmissions Decades of experience and continuously leading the way Recently demonstrated 50 minutes ‘dry-run’ capability forthe AW189 Main Gear Box Integration of advanced avionic systems, in-housesoftware development, 4-axis autopilotTO BE ALWAYS AGUSTAWESTLAND,THE FORERUNNER IN THEROTORCRAFT INDUSTRY …THE FIRSTProject Zero Revolutionary all-electric technology incubator Designed, built and tested in 12 months
  4. 4. THE FIRST TO INTRODUCEA PRODUCT FAMILY
  5. 5. THE FIRST TO INTRODUCE AgustaWestland is the first rotorcraft manufacturer tointroduce a complete family of advanced helicopter Although different in size, from the light intermediate tothe medium weight category, the AW169, the AW139and the AW189 share the same design philosophy The AW Family helicopters are multi-role platformsoptimised to lead in a variety of roles Thanks to maintenance, training and technologicalcommonalities the AW Family reset the rule in effectivehelicopter fleet managementTHE FIRST TO INTRODUCEA PRODUCT FAMILY
  6. 6. WELCOME TOTHE FAMILY ADVANTAGESEEYOUFEELVALUEITYOUYOUITITYOUITFLYIT’S THE AW FAMILY…
  7. 7. Reduced external dimensionsBuilt-in safety on groundStreamilined aerodynamic shapeIT’S THE AW FAMILY…YOU SEE IT~ 1 m Retractable wheeled landing gear Minimum drag Enhanced cruise speed High main and tail rotor ground clearances MR > 2.65 m TR > 2.16 m Reduced D-Values Minimised total footprint of the helicoptersTHEY LOOK SIMILAR:A DISTINCTIVE SHAPE BASED ON ACOMMON EXTERNAL ARCHITECTURE~ 2 m
  8. 8. IT’S THE AW FAMILY…YOU SEE IT  Unobstructed spacious environment Large interior volumes Flat ceiling and flat floor Constant height Fast role reconfiguration to enhance mission flexibility Ease of access via large sliding doorsA COMMON CABIN LAYOUTMAXIMISED WORKING SPACEENHANCED PASSENGER COMFORTDistinctive internal architecture
  9. 9. IT’S THE AW FAMILY…YOU FLY ITSafetySIMILAR FLYING PROCEDURESAND OPERATIONAL APPROACHESREGARDLESS OF THE TYPE BEINGFLOWN All designed to deliver excellent performance in the mostdemanding operating conditions and in the harshestenvironment Full vertical CAT. A / Class 1 performance at MaximumTake-Off Weight The best power to weight ratios Superior power margins Unmatched hovering and controllability characteristics High cruise speed Competitive payload / range characteristicsPerformance
  10. 10. IT’S THE AW FAMILY…YOU FEEL IT There is a very clear sense offamiliarity in the cockpit...Everything is designed to lowerthe workload for pilots.A common cockpit concept Full digital glass cockpit Common layout of relevant flight data Greater familiarity for pilots flying the range Reduced pilot work load Ergonomic design Exceptional external visibility“ “AW TEST PILOT
  11. 11. A common approach to Safety Compliance with the latest FAA/EASA Part 29 certificationstandards Compliance with the latest Oil & Gas Producers safetyrequirements Full crashworthy airframe Crashworthy seats in rows aligned with no more than twopeople per emergency exit Proven 30 min ‘dry-run’ capability for the main gear box One engine inoperative (OEI) capability in all flight phasesIT’S THE AW FAMILY…YOU FEEL IT
  12. 12. 20UP TOIT’S THE AW FAMILY…YOU VALUE IT3040%%%COMMON PARTSCOMMON MAINTENANCETOOLS AND GROUNDSUPPORT EQUIPMENTREDUCTION IN TIMEREQUIRED FORTRAININGUP TOUP TO
  13. 13. IT’S THE AW FAMILY…%%%COMMON PARTSCOMMON MAINTENANCETOOLS AND GROUNDSUPPORT EQUIPMENTREDUCTION IN TIMEREQUIRED FORTRAINING A common approach to maintenance Similar intervals in schedules allow the operators tooptimise resource planning and maximise availability A common philosophy in the design of support tools: HUMS - Health and Usage Monitoring System IETP - Integrated Electronic Technical Publications Optimisation of training for pilots with previous experienceon one platform Simulators based on the same technology Common didactic tools203040YOU VALUE IT UP TOUP TOUP TO
  14. 14. Distinct Capabilities, One DNA

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