Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Facebook: It's all about fans

2,619 views

Published on

"It's all about fans": Fans finden, gewinnen, binden" mit Fokus auf Facebook Fanseiten & Facebook Anwendungen, erfolgreiche Kampagnen. Wie verbinde ich Facebook mit meinen weiteren Webauftritten: Facebook Like Button, Facebook Connect
Jonny Jelinek, webfeuer

Published in: Business, Technology
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • If you want to download or read this book, copy link or url below in the New tab ......................................................................................................................... DOWNLOAD FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • If you want to download or read this book, copy link or url below in the New tab ......................................................................................................................... DOWNLOAD FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Facebook: It's all about fans

  1. 1. It‘s all about fans Fans finden, gewinnen, binden"Vortrag von Jonny Jelinek für Digitalks @ E-Day 2011 webfeuer © 2011 | Jonny Jelinek | jonny.jelinek@webfeuer.at | www.webfeuer.at
  2. 2. Jonny Jelinek hat…  2001 bei EMI Music im Online Marketing begonnen  drei Jahre als Portalmanager für musicchannel.at verantwortlich  bei T-online.at als Produktmanager ein Web 2.0 Portal betreut  Den Diplomlehrgang für Online Marketing auf der Werbeakademie Wien absolviert  im Sommer 2010 zusammen mit seinem Bruder Mag. Florian Bauer webfeuer gegründet webfeuer © 2011 | Jonny Jelinek | jonny.jelinek@webfeuer.at | www.webfeuer.at
  3. 3. Wir wollen was auf Facebook machen!WARUM? webfeuer © 2011 | Jonny Jelinek | jonny.jelinek@webfeuer.at | www.webfeuer.at
  4. 4. Die schlechtesten Antworten• Um dabei zu sein• Weils alle machen• Um einen weiteren Kanal zu haben, über den wir unsere Pressemeldungen/Werbung verbreiten können. webfeuer © 2011 | Jonny Jelinek | jonny.jelinek@webfeuer.at | www.webfeuer.at
  5. 5. Die beste Antwort• Um einen aktiven Dialog mit unserer Zielgruppe zu führen webfeuer © 2011 | Jonny Jelinek | jonny.jelinek@webfeuer.at | www.webfeuer.at
  6. 6. Was braucht eine Facebook-Seite? Strategie Ziele Fans webfeuer © 2011 | Jonny Jelinek | jonny.jelinek@webfeuer.at | www.webfeuer.at
  7. 7. Gründe für „Gefällt mir“• 40% um Vergünstigungen zu bekommen• 39% um Support für ein Unternehmen/eine Marke zu zeigen• 36% um gratis Goodies zu bekommen• 29% um unterhalten zu werdenQuelle: http://www.exacttarget.com webfeuer © 2011 | Jonny Jelinek | jonny.jelinek@webfeuer.at | www.webfeuer.at
  8. 8. Wie gewinnt man Fans? Welcome-Tab Inhalt/Postings mit Mehrwert Interaktion Polls, Quizzes, Gewinnspiele Facebook-Werbung FB-Seite kommunizieren webfeuer © 2011 | Jonny Jelinek | jonny.jelinek@webfeuer.at | www.webfeuer.at
  9. 9. Welcome-Tab: Beispiele webfeuer © 2011 | Jonny Jelinek | jonny.jelinek@webfeuer.at | www.webfeuer.at
  10. 10. Vorteile eines Welcome-Tabs• Dient als Startseite• Schafft ein professionelles Erscheinungsbild• Motiviert Besucher auf „Gefällt mir“ zu klicken• Enthält Informationen zum Unternehmen• Platz für Eigenwerbung• Kann erste Interaktionen erzeugen webfeuer © 2011 | Jonny Jelinek | jonny.jelinek@webfeuer.at | www.webfeuer.at
  11. 11. Inhalt: Postings mit Mehrwert Interessant  Dialogorientiert Kreativ  Auf Augenhöhe Informativ  Multimedial So NICHT: webfeuer © 2011 | Jonny Jelinek | jonny.jelinek@webfeuer.at | www.webfeuer.at
  12. 12. Gründe für „Gefällt mir nicht mehr“• 43% wegen zu viel Marketing-/Werbe-Postings• 24% wegen zu „promotionhaften“ Postings• 44% wegen zu vielen PostingsQuelle: http://www.penn-olson.com/2011/02/15/facebook-marketing/ webfeuer © 2011 | Jonny Jelinek | jonny.jelinek@webfeuer.at | www.webfeuer.at
  13. 13. Der EdgeRankOb ein Posting in den Hauptmeldungen landet und dadurch eine hohe Sichtbarkeitbekommt, wird durch den EdgeRank ermittelt.Einige Faktoren, die den EdgeRank beeinflussen: Das Beziehung des Users zur Facebook-Seite – wie oft besucht er diese Seite und wie oft finden mit Postings der Interaktionen statt Die gesamte Interaktion mit dem Posting (Likes, Comments) Gewichtung der Beiträge – Ein Beitrag der beispielsweise einen Link enthalten, der häufig angeklickt wird, erhält eine höhere Gewichtung. webfeuer © 2011 | Jonny Jelinek | jonny.jelinek@webfeuer.at | www.webfeuer.at
  14. 14. Polls, Quizzes & GewinnspielePolls & Quizzes (z.B. „Fan Appz“) Gewinnspiele – Applikation webfeuer © 2011 | Jonny Jelinek | jonny.jelinek@webfeuer.at | www.webfeuer.at
  15. 15. Facebook auf der eigenen Website• Like-Button• Like-Box• Comment-Box• Facebook Connect webfeuer © 2011 | Jonny Jelinek | jonny.jelinek@webfeuer.at | www.webfeuer.at
  16. 16. Die Facebook-Seite zum Vortrag„It‘s all about fans“ auf Facebook mit Infos zum Thema:www.facebook.com/ItsAllAboutFans webfeuer © 2011 | Jonny Jelinek | jonny.jelinek@webfeuer.at | www.webfeuer.at

×