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Search Engine Optimization

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Search Engine Optimization

  1. 1. SEO How To Prepared by: Tepken VannkornEmail: vannkorn@web-essentials.com
  2. 2. Agenda● Introduction to SEO● HTML Page Components● SEO Techniques: ● Keywords and Description ● Well Content Preparation ● Site Navigations ● Sitemaps ● robot.txt 2
  3. 3. Introduction to SEO➢ What is SEO? ● A technique that helps make your site rank well in the search engine.● So What is Search Engine? ● A web application that helps people search for sites on the Internet using keywords. For example, ● Google ● Bing ● Yahoo… 3
  4. 4. HTML Components 4
  5. 5. SEO Techniques➢ Description Text: ➢ Meta description tag 5
  6. 6. ➢ Meta tag gives search engine a summary of what the page is about.➢ Accurately describes the page’s content.➢ Will be the snippet of the search result.➢ So what is “Snippet”? 6
  7. 7. ➢Don’t: ➢Write a description that has no relation to the content of the page ➢ Using generic description like “This is a web page” or the like ➢ Filling the descriptions with only keywords ➢Copying and pasting the entire content of the document into the description tag 7
  8. 8. SEO Techniques➢ Keywords: 8
  9. 9. Dos:➢ ➢ Guess keword ➢ Write down the words you think are important ➢ Ask around—what term do others think are important ➢ Look at Competitor websites, especially keywords meta tag ➢ Use Keyword tools: ➢ Google addwords addwords.google.com ➢ Word Tracker wordtracker.com ➢ Keyword Spy keywordspy.com ➢ Keyword Discovery keyworddiscovery.com ➢ Keyword Compete keycompete.com 9
  10. 10. SEO Techniques➢Well Prepared Page’s Content ➢ Title tag ➢ Create unique and accurate page titles ➢ Use camel style to make it easier to read ➢ Avoid using “Untitled Document 1” or the like ➢ Avoid using a title that has no relation to the content on the page ➢ Avoid using a single title tag for all pages or a large group of pages ➢ Avoid using extremely lengthy titles that are unhelpful to users ➢ Avoid stuffing unneeded keywords in your title tags ➢ Will be displayed as the search result link 10
  11. 11. ➢ Heading tag ➢ Use only <h1> and <h2> for heading ➢ Use sensible heading page for any section of the page content ➢Avoid using heading tag where other tags like <em> or <strong> maybe more appropriate➢ Image tag and Anchor tag ➢ Use alt attribute to be visible for search engine ➢ Use simple directory structure ➢ Use dash (—) to concatenate between words in the file names. 11
  12. 12. ➢ Site Navigation ➢ Avoid javascript and flash since text links are very important ➢ If possible, use CSS for dropdown menu ➢ Use clean url.➢ Site-map ➢ Create HTML sitemap for human and XML sitemap for search engine. ➢ Use: ➢ www.xml-sitemap.com ➢… 12
  13. 13. ➢ robot.txt file
  14. 14. ➢ Page Content: ➢ Avoid using flash or image to display content ➢ Using well written and easy to follow content ➢ Stayed organized around topic ➢ Create fresh, and unique content➢ Other Techniques: ➢ Minify / Compress the code ➢ MakeJavascript and CSS load externally (in a minimum number of file) ➢ Optimize image.
  15. 15. ➢ Remember: ➢ The rules of SEO are always changed ➢ SEO is an on-going process
  16. 16. References➢ Lynda.com - Analyzing Your Web Site to Improve SEO➢ Google - Search Engine Optimization Starter Guide 16
  17. 17. Q&AThanks for your attention! 17

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