[인포그래픽] 'The Social CEO: Executives Tell All’

393 views

Published on

2013년 5월 28일자로 웨버 샌드윅 본사에서 ‘The Social CEO: Executives Tell All’ 제목으로 공유된 영문 리포트 주요 내용을 공유 드립니다.
해당 리포트는 Weber Shandwick과 KRC Research에서 전세계 10개국 630명의 임원들을 대상으로 온라인 서베이를 진행한 결과를 중심으로 작성되었으며,
조사 참여한 임원 76%는 향후 CEO가 소셜 미디어 대화 커뮤니케이션 활동에 참여하는 것을 매우 좋은 아이디어라고 답변했습니다.

리포트 주요 내용:
-78%의 답변자들은 Social CEO의 주요 혜택으로 기업명성관리, 비즈니스 결과 및 직원들과 대화 참여 활동에 긍정적 효과를 얻어낼 수 있을 것이라 답변.
-소셜 미디어는 향후 CEO들에게 비즈니스 리더쉽을 보여주는 중요한 툴로서 활용될 것이다라고 답변. 그 이유는 향후 CEO들을 기업의 Chief Content Provider 역할을 해야 한다고 기대하기 때문.
-소셜 미디어는 기업 정보를 전달하고 대화를 이끌어내는데 있어 효율적일 뿐 아니라, CEO를 보다 바람직한 비즈니스 리더로서 인식하는데 연결되고 있다고 웨버 샌드윅의 Chief Reputation Strategist인 레슬리 게인-로스가 언급
-CEO의 소셜 대화 참여가 필요하다고 해서, 모든 채널을 활용할 필요는 없으며, 비즈니스 니즈에 맞게 적합한 소셜 미디어 채널 및 디지털 콘텐츠 툴을 선택할 필요가 있다고 웨버 샌드윅 아태지역 디지털 헤드 존 웨이드가 언급
-리포트 주요 목차는 리포트 소개, CEO sociability에 대한 새로운 시각, 9가지 인사이트, Social CEO들의 7가지 습관 등 으로 구성되어 있으며, 주요 포인트들은 그림과 차트로 쉽게 설명

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
393
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

[인포그래픽] 'The Social CEO: Executives Tell All’

  1. 1. CEO sociability yields multiple dividends to Asia Pacific companies84%Is a good way of sharingnews and informationabout our company86%Has a positive impact onour company’s reputation77%Shows thatour companyis innovative77%Gives our companya human face orpersonality75%Is a good way for ourCEO to communicatewith employees82%Helps our CEO buildgood relationshipswith the news media78%Gives more employeesthe chance to communicatedirectly with the CEO75%Helps our CEO understand/stay in-touch with what ishappening inside the company78%Has a positive impacton business results73%Makes our companya more attractiveplace to work76%Enhances our credibilityin the market64%Is a good use ofour CEO’s time73%Helps us find andattract new customers72%Gives our companya competitive edge69%Makes our CEO moreeffective in managing crisesBenefitsSeven Habits of Highly Social CEOsWeber Shandwick compared the exceptionally active social CEOs (those whose executives say they participate in socialmedia at least once a week) to overall social CEOs to develop a profile of the most highly social CEOs in the world.Highly social CEOs...CEO sociability is inherentlyrisky but inevitableUnsocial doesn’t mean anti-socialCEOs are finding ways to be social without being activeon Facebook, Twitter, Weibo, LinkedIn or Youku.48%Unsocial CEOs postto company website33%Unsocial CEOs postto company intranetSee the same level of riskfive years from nowConsider a CEO’s participation in socialmedia to be very or somewhat risky today59%of executives49%of executivesThoughtLeadership@webershandwick.comLeslie Gaines-RossChief Reputation StrategistWeber Shandwicklgaines-ross@webershandwick.comJon WadeHead of Digital, Asia PacificWeber Shandwickjwade@webershandwick.comBradley HonanCEOKRC Researchbhonan@krcresearch.comYou can also visit:www.webershandwick.asiaFor more information about The Social CEO:Executives Tell All, please contact:Rising interest in measuring CEOs’ usage of social media promptedWeber Shandwick to ask executives what they think about CEOs enteringsocial waters. With partner KRC Research, Weber Shandwick surveyedprofessionals worldwide about the social participation of CEOs.The Social CEO: Executives Tell All defined social media participationas “posting messages, videos, pictures, etc. on a social media site.” Inour study, executives are described as having a social CEO — those withCEOs who participate in social media — or an unsocial CEO.This research reveals how the CEO sociability continuum has alreadystarted internally, has moved progressively to corporate websites andYouTube, and, in time, is expected to shift to social networks. Now thatwe have a better portrait from executives on how CEOs are engagingsocially, we can better measure how far CEOs have come and how farthey have to go.Below are key insights from Asia Pacific executives. Please visitwebershandwick.asia/socialceo to view the full global report.The Social CEO: Executives Tell AllAsiaPacificemployeeswanttheirCEOstobesocialUse an expansiveset of social tools1 Have theirown blog2Self-author(DIY)4Are spontaneousbut nottoo informal6Leverage thecompany website3Look forward5Engage widevariety ofstakeholders780%of all executivesbelieve it is a goodidea for CEOs tobe social78%of executives withsocial CEOs wouldlike to see theirCEOs participateeven morefrequently82%of executiveswith socialCEOs search tosee whattheir CEO ispostingCEO sociability instills positive feelings among Asia Pacific executives withsocial CEOsHow CEO’s social media participation makes executives feel (among executives with social CEOs)61%Inspired9%Nervousincrease in socialCEOs over nextfive years+35%51%Technologicallyadvanced48%Proud4%Embarrassed

×