Socializing Your CEO II_인포그래픽


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주요 수치:
-2012년 전세계 TOP 50위권 CEO 중 66%가 온라인 대화에 참여하고 있다(2010년 36% 대비 30% 성장)
-40% CEO가 비디오 영상에 등장하고 있고,비디오 영상은 Social CEO로서 명성을 구축하는데 활용도가 높아지고 있다(2010년 18%)
-50% CEO들은 기업 홈페이지에 연관 정보를 보여주고 있다. CEO의 소셜 미디어 대화 참여는 웹사이트 활용부터 시작되어야 한다(2010년 32%)
-18% CEO들이 소셜 네트워크 프로필을 갖고 있다.
-그 누구도 블로그를 운영하고 있지는 않다.
-아시아권 CEO들은 북미 및 유럽 대비 CEO들의 소셜 미디어 대화활동에 대한 참여가 적다(55% vs. 80% vs 67%)
-아시아권 CEO들은 기업 웹사이트에 자신에 대한 정보를 공유하는 반면, 소셜 네트워크 상에서는 대화 참여 활동이 전무하다.

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Socializing Your CEO II_인포그래픽

  1. 1. Socializing Your CEOThe evolving social behavior of the worlds top 50 CEOs +Due to the inextricable link between CEO CEO social engagement. The analysisand corporate reputation and its sizable revealed that the majority of CEOs from theimpact on market value (60%*), Weber world’s largest companies were not engagingShandwick takes a keen interest in better online with external stakeholders and thusunderstanding how CEOs tell their company missing out on opportunities to deepen theirstory internally and externally, online and company reputations and customer relations.offline, in-person and virtually. Our latest In 2012, Weber Shandwick refreshed itsstudy on leadership communications is analysis on how the leaders of the world’sfocused on the increasingly important role most elite companies are evolving socially.of social media and other online channels Weber Shandwick considered a CEO "social"for CEOs worldwide. if he or she does at least one of the following: engages on the company website, appears inWeber Shandwick’s 2010 study, Socializing a video on the company YouTube channel, hasYour CEO: From (Un)Social to Social, was one a public and verifiable social network profileof the earliest quantitative explorations of or authors an external blog.CEO reputation matters 10 20 30 40 50 60 70 80 90 100 49 % of corporate reputation is attributable to the CEOCEO sociability is on the rise Social begins at home(page) 66 % 100 50 80 % 36 % 60 40 20 2010 2012Percentage of CEOs of the world’s top Percentage of CEOs engaging on their websites50 companies who are social (32% in 2010)Social networking Video is the socialgrowth is flat CEO hotspot 20 16 % 18 % 15 10 18 % 40 % 5 2010 2012 2010 2012Percentage of CEOs who have at least one Percentage of CEOs appearing in videosocial network account either on the company website or company YouTube channelCEO sociability increases Social CEOs lead companieswith tenure with higher reputational status Percentage of 48 % CEOs who have been in office 81 % 3 years or less who are social Percentage of CEOs who have 79 % been in office more than 3 years who are socialLevel of sociability varies around the world 80 % of U.S. CEOs 67 % of European CEOs 55 % of APAC CEOs are social are social are socialFor more information, please contact: To download the full report, visit: Gaines-Ross Chris PerryChief Reputation Strategist, Weber Shandwick President, Digital, Weber* Weber Shandwick and KRC Research, The Company behind the Brand: In Reputation We Trust