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Youtube for business


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Youtube for business

  1. 1. 1 The Power of YouTube for your Business
  2. 2. Social Information for Geek Girl Bootcamp Share comments about this presentation and ask questions: Twitter Handle: @WeberMedia Hashtag: #GeekGirlCamp Follow us!
  3. 3. What you will learn… 2 <ul><li>Understand the value of using YouTube </li></ul><ul><li>Create a YouTube Channel </li></ul><ul><li>Promote your YouTube Channel </li></ul><ul><li>Subscribe to YouTube Channels </li></ul><ul><li>Strategies for Creating Successful Videos </li></ul>
  4. 4. What’s the value of YouTube? 3 <ul><li>A highly effective and user-friendly business tool </li></ul><ul><li>Show off expertise, share knowledge, market business, connect with prospects and customers </li></ul><ul><li>Promote your business with videos— embed videos in blogs and websites, keep people on your site </li></ul><ul><li>Create cost-effective, short videos to demonstrate your expertise </li></ul><ul><li>Answer frequently-asked questions </li></ul><ul><li>Put a face to your brand </li></ul>
  5. 5. <ul><li>Demonstrate your product or service </li></ul><ul><li>Interview with you or an expert in your industry </li></ul><ul><li>Highlight the lifestyle and quality of living in towns and neighborhoods </li></ul><ul><li>Answer customer-specific questions </li></ul>4 Content possibilities
  6. 6. 6 Getting Started with YouTube Create an Account, go to
  7. 7. <ul><li>Create a Username: The username you choose for your account will become part of the URL for your custom channel e.g. webermedia </li></ul>7
  8. 8. <ul><li>Log into your account </li></ul><ul><li>Click the Account tab to go to Account settings </li></ul><ul><li>Click the Profile set-up link to go to the Profile set-up panel. </li></ul>8 Creating your YouTube profile
  9. 9. 9 Before uploading graphic, size it to a final dimension of 130x 100 pixels – use photo editing software like Microsoft Office picture manager
  10. 10. <ul><li>After uploading images, you can customize your profile by adding a description and/or you website URL </li></ul>10 Creating your YouTube profile (continued)
  11. 11. <ul><li>Add your YouTube channel URL to e-marketing and impact marketing materials such as property brochures, just listed/sold cards, and open house invitations and social network profiles such Facebook at LinkedIn </li></ul><ul><li>Post links to your videos on various social networks e.g. on Facebook pages, LinkedIn </li></ul><ul><li>Post a blog entry discussing real estate properties and include a video for visual support </li></ul>11 Promoting your YouTube Channel
  12. 12. Using Keywords & Descriptions <ul><li>Keywords: Use the right keywords which best describe your subject and niche </li></ul><ul><li>Keywords should draw in a broad enough audience to get the exposure you’re looking for </li></ul><ul><li>Turn your video description into a benefit laden invitation. Make sure you include the benefits the prospect will get from watching the video </li></ul>12
  13. 13. 13 Subscribing to YouTube Channels When you subscribe to someone’s YouTube channel you will receive notification when they upload a new video.
  14. 14. 14 Technical Considerations <ul><li>Videos can run the gamut of using highly sophisticated videographers to something shot with your camcorder and digital camera and edited on your computer </li></ul><ul><li>Keep in mind the more professional-looking the better impression made </li></ul>
  15. 15. <ul><li>Create call-to-actions e.g. click here to watch more videos, call this number for more info, visit website, read our blog, etc. </li></ul><ul><li>Keep videos short, five minutes or less </li></ul><ul><li>“ Front load” the title of your video with keywords e.g. 7 Tips for Planning a Successful Wedding </li></ul>15 Strategies for Creating Successful Videos
  16. 16. 16 Technical Specifications <ul><li>YouTube videos are limited to ten minutes in length and a file size of 2 GB </li></ul><ul><li>YouTube accepts video files from most digital cameras and camcorders, and cell phones in the .AVI, .MOV, .WMV, and .MPG file formats. </li></ul>
  17. 17. If you found this presentation helpful: <ul><li>Becoming a fan of our Facebook </li></ul><ul><li>Page: </li></ul><ul><li>and leave your comments on our page </li></ul><ul><li>Follow us on twitter </li></ul><ul><li> </li></ul><ul><li>Share your comments with hashtag #webermedia </li></ul><ul><li>Contact me on Linkedin: </li></ul>
  18. 18. Next Up in Room 103 <ul><li>3-4: OPEN: Help Desk </li></ul><ul><li>4-5: Linkedin for your Business </li></ul>