Using Twitter For Business


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Using Twitter For Business

  1. 1. The Power of Twitter for your Business
  2. 2. Social Information for Geek Girl Bootcamp Share comments about this presentation and ask questions: Twitter Handle: @WeberMedia Hashtag: #GeekGirlCamp Follow us!
  3. 3. Agenda <ul><ul><ul><li>What is Twitter? </li></ul></ul></ul><ul><ul><ul><li>Understanding the value of using Twitter </li></ul></ul></ul><ul><ul><ul><li>How to create a Twitter account </li></ul></ul></ul><ul><ul><ul><li>Using Twitter </li></ul></ul></ul><ul><ul><ul><li>Integrating Twitter with other social media sites (Facebook, LinkedIn) </li></ul></ul></ul>
  4. 4. What is ?
  5. 5. What is Twitter? A micro-blogging service that enables its users to send & read other users’ updates in 140 characters or less. More Facts: <ul><ul><ul><li>It’s free! </li></ul></ul></ul><ul><ul><ul><li>It has over 7 million users. </li></ul></ul></ul><ul><ul><ul><li>It’s an opportunity to learn from thought leaders. </li></ul></ul></ul><ul><ul><ul><li>Some of the most popular users include actors, singers, news sources and even the President! </li></ul></ul></ul>
  6. 6. “ Tweet” A single update that appears on the user’s homepage as well as on the feeds of their “followers”
  7. 7. Twitter Basics Replying (@): Direct Messaging (D@reply): Using Hashtags to organize tweets RT (ReTweet/ Forward) Follow Add links to your tweets @jackiemoboston I saw your presentation about Twitter – great job! To reply to someone’s “tweet”, type @ in front of their username (Or click on the arrow under the star on the message). ANYONE can see this tweet/message. D@jackiemoboston I'll see you at the movies at 8pm To send a PRIVATE, direct message that ONLY that user can see, put a D@ before your message #apple Will the new Apple tablet computer live up to the hype? (#descriptive group name) Add context to your tweets - Just put a # before keywords – use sparingly, check first if a group is set up RT @originalPoster The 5 Best Blog Tips - these are great tips Retweet a message – forward along a Tweet to your followers Click the word Follow on someone’s profile to start following them Copy or type in your link - If it’s a long link it’s shortened for you ( tinyurl ) or you can shorten it on your own: , or
  8. 8. Searching Twitter Using the search bar on the home page, you can search twitter for specific names, terms, topics, etc. The search engine then pulls up all the most recent tweets for all users worldwide that feature your selected term.
  9. 9. Understanding the Value of Using
  10. 10. Businesses participate in social media like Twitter to: <ul><ul><ul><li>Listen and learn from customers </li></ul></ul></ul><ul><ul><ul><li>Connect and interact with customers </li></ul></ul></ul><ul><ul><ul><li>Promote expertise </li></ul></ul></ul><ul><ul><ul><li>Build a following </li></ul></ul></ul><ul><ul><ul><li>Distinguish their offerings and value </li></ul></ul></ul>
  11. 11. The Golden Rules of Social Media (courtesy of Chris Brogen) <ul><ul><ul><li>Community is a privilege, not property – you cannot control the community or stop the conversation. But you can learn from it. </li></ul></ul></ul><ul><ul><ul><li>Be helpful – social media is not a place for direct selling, it is a place to offer value </li></ul></ul></ul><ul><ul><ul><li>Be human – communicate like one </li></ul></ul></ul><ul><ul><ul><li>Be passionate – write content that matters to you, make it interesting, and you will gain a following </li></ul></ul></ul>
  12. 12. What is the Value of Twitter? <ul><ul><li>Research: Ask a question and get answers from around the globe. </li></ul></ul><ul><ul><li>Education: Collaboration, feedback, connections </li></ul></ul><ul><ul><li>Events: Promote events and talk to attendees </li></ul></ul><ul><ul><li>Customer Service: Talk directly to your customers </li></ul></ul><ul><ul><li>Product Promotion/Sales: Get feedback, trends </li></ul></ul><ul><ul><li>Crisis Management: Notify people quickly </li></ul></ul><ul><ul><li>Public Relations/Advertising/Brand Marketing: Watch conversations about your brand; respond directly </li></ul></ul>
  13. 13. How to Create a Account
  14. 14. Go to Click on the button… Type in your full name, select your username and password, and provide your e-mail address Then click
  15. 15. Finding Contacts <ul><li>Importing Contacts – If you have a Yahoo or Gmail or AOL e-mail address, Twitter will ask for your password so it can scan your e-mail contacts and find your friends on Twitter. </li></ul><ul><li>Search – Search for friends and contacts by name or by twitter username ( see nav bar, below ) </li></ul>
  16. 16. Twitter on your Cell Phone <ul><ul><ul><li>Log into your Twitter account from, using a web-enabled “smart phone” </li></ul></ul></ul><ul><ul><ul><li>For iPhone users, download a Twitter app. (For a list of the best & worst Twitter apps, .) </li></ul></ul></ul><ul><ul><ul><li>If you don’t have a smart phone, you can update Twitter via text message (To learn more, log into Twitter, select “Settings”, then select “Mobile”.) </li></ul></ul></ul>
  17. 17. <ul><ul><ul><li>Integrating with Other Social Media Sites </li></ul></ul></ul>
  18. 18. Twitter and Facebook <ul><ul><ul><li>You can connect your Twitter and Facebook accounts, so that your tweets will automatically appear on Facebook as a status update </li></ul></ul></ul><ul><ul><ul><li>To learn how, watch this video: . </li></ul></ul></ul><ul><ul><ul><li>Note: you will need to uncheck “protect my tweets” in your Twitter Settings in order for this synchronization to work. </li></ul></ul></ul>
  19. 19. Twitter and LinkedIn <ul><ul><ul><li>You can connect your Twitter and LinkedIn accounts in much the same way as Facebook. </li></ul></ul></ul><ul><ul><ul><li> , and follow LinkedIn’s own instructions to get started. </li></ul></ul></ul>
  20. 20. If you found this presentation helpful: <ul><li>Becoming a fan of our Facebook </li></ul><ul><li>Page: </li></ul><ul><li>and leave your comments on our page </li></ul><ul><li>Follow us on twitter </li></ul><ul><li> </li></ul><ul><li>Share your comments with hashtag #webermedia </li></ul><ul><li>Contact me on Linkedin: </li></ul>
  21. 21. Next Up in this Room <ul><li>2-3: YouTube for Your Business </li></ul><ul><li>3-4: OPEN: Help Desk </li></ul><ul><li>4-5: Linkedin for your Business </li></ul>