The long road Standards advocacy in large organisations Ben Buchanan http://weblog.200ok.com.au/ Web Directions South, Sep...
Pithy Quote™ <ul><li>&quot;Start by doing what's necessary;  </li></ul><ul><li>then do what's possible; and suddenly </li>...
Case study: Griffith University <ul><li>Tag soup to XHTML+CSS </li></ul><ul><li>Framesets to frameless </li></ul><ul><li>2...
It took a long time <ul><li>Are we there yet? </li></ul><ul><li>Are we there yet? </li></ul><ul><li>Are we  nearly  there ...
Generation One: c1997
Generation Two: 1998
Generation Three: 2001
Generation Four: 2003
Generation Five: 2006
<ul><li>If it can be done at a university, </li></ul><ul><li>it can be done in your organisation! </li></ul>
Be prepared <ul><li>You will have to say unpopular things </li></ul><ul><li>You will have to compromise (sometimes) </li><...
There are stages <ul><li>You may start from “lone voice” </li></ul><ul><li>Look for allies – get a posse </li></ul><ul><li...
<ul><li>Stay sane – be realistic about what  </li></ul><ul><li>you can achieve at any given stage. </li></ul>
People to convince <ul><li>You’ll need some level of buy-in from management </li></ul><ul><li>You’ll need to get coders en...
What doesn’t work? <ul><li>The moral highground rarely motivates action </li></ul><ul><li>Standards don’t enforce themselv...
What works? <ul><li>Appeal to things your  present audience  holds dear </li></ul><ul><li>Be diplomatic – in every interpr...
What works? <ul><li>Don't talk about standards, talk about outcomes </li></ul><ul><li>Use analogies – they work! </li></ul...
Harness coffee theory <ul><li>Coffee theory : large organisations only </li></ul><ul><li>survive because people get togeth...
And remember… <ul><li>You are not alone , you are part of a  </li></ul><ul><li>worldwide movement.   </li></ul><ul><li>The...
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Moving Your Organisation to Web Standards

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This was one of our most loved sessions last year, so much so that we decided to do it again this year, with some new faces, some new experiences. With speakers from both government/education as well as the private sector, get advice from those who’ve already been there on dealing with recalcitrant management, teams members and agencies, building by stealth and making incremental change.

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  • Moving Your Organisation to Web Standards

    1. 1. The long road Standards advocacy in large organisations Ben Buchanan http://weblog.200ok.com.au/ Web Directions South, September 2006
    2. 2. Pithy Quote™ <ul><li>&quot;Start by doing what's necessary; </li></ul><ul><li>then do what's possible; and suddenly </li></ul><ul><li>you are doing the impossible.&quot; </li></ul><ul><li>St Francis of Assisi </li></ul>
    3. 3. Case study: Griffith University <ul><li>Tag soup to XHTML+CSS </li></ul><ul><li>Framesets to frameless </li></ul><ul><li>20,000 files to about 250,000 files </li></ul><ul><li>All without a CMS </li></ul>
    4. 4. It took a long time <ul><li>Are we there yet? </li></ul><ul><li>Are we there yet? </li></ul><ul><li>Are we nearly there yet? </li></ul>
    5. 5. Generation One: c1997
    6. 6. Generation Two: 1998
    7. 7. Generation Three: 2001
    8. 8. Generation Four: 2003
    9. 9. Generation Five: 2006
    10. 10. <ul><li>If it can be done at a university, </li></ul><ul><li>it can be done in your organisation! </li></ul>
    11. 11. Be prepared <ul><li>You will have to say unpopular things </li></ul><ul><li>You will have to compromise (sometimes) </li></ul><ul><li>Know your arguments and statistics – be ready for big meetings </li></ul>
    12. 12. There are stages <ul><li>You may start from “lone voice” </li></ul><ul><li>Look for allies – get a posse </li></ul><ul><li>Start with smaller challenges </li></ul>
    13. 13. <ul><li>Stay sane – be realistic about what </li></ul><ul><li>you can achieve at any given stage. </li></ul>
    14. 14. People to convince <ul><li>You’ll need some level of buy-in from management </li></ul><ul><li>You’ll need to get coders enthused </li></ul><ul><li>If you can get your marketing people on side, it really helps </li></ul>
    15. 15. What doesn’t work? <ul><li>The moral highground rarely motivates action </li></ul><ul><li>Standards don’t enforce themselves </li></ul><ul><li>Don’t try the biggest fights first </li></ul>
    16. 16. What works? <ul><li>Appeal to things your present audience holds dear </li></ul><ul><li>Be diplomatic – in every interpretation of the word </li></ul><ul><li>Show people ways to reduce work and save money </li></ul>
    17. 17. What works? <ul><li>Don't talk about standards, talk about outcomes </li></ul><ul><li>Use analogies – they work! </li></ul><ul><li>Keep the Big Stick™ as a last resort </li></ul><ul><li>Make things fun and easy </li></ul>
    18. 18. Harness coffee theory <ul><li>Coffee theory : large organisations only </li></ul><ul><li>survive because people get together </li></ul><ul><li>to drink coffee. </li></ul>
    19. 19. And remember… <ul><li>You are not alone , you are part of a </li></ul><ul><li>worldwide movement. </li></ul><ul><li>The people here will be online when </li></ul><ul><li>you get home. This energy does not stop! </li></ul>

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