The edge
of concern
how to care
in a connected world

@iotwatc
h

THIS WILL
be boring to you
but it is important

First UK distributor of
Arduino.
#iot strategic consultant
at designswarm.
Founder of Good Night
Lamp.
Organiser of the London
Internet of Things
meetup since 2011.
Background
Writing a book on smart
homes.
Steering a bottom-up
internet of things
certification mark.

Connecting every thing.
Bulbs, thermostats, bracelets,
dog collars, hospital beds,
therapeutic tools, power
sockets, toys, breast pumps,
sex toys, cars, locks, door
bells, shoes, radios, scales,
food scales, bridges, tunnels,
power tools, baby monitors.
The internet of things

Some things are more useful
to you than others.
Bulbs, thermostats, bracelets,
dog collars, hospital beds,
therapeutic tools, power
sockets, toys, breast pumps,
sex toys, cars, locks, door
bells, shoes, radios, scales,
food scales, bridges, tunnels,
power tools, baby monitors.
The internet of things

Connecting every thing to
give us more information
about our world.
The internet of things.

Connecting every thing in different ways to give us more
information about our world.
The internet of dashboards & decisions.

Connecting every thing in
only 4 different ways.
Wifi, bluetooth, Xbee, GSM,
LoRa.
The internet of things

Hacking can happen at every
level.
Hardware, firmware, server.
Exposing people to risk.

Things break as easily in the
physical world as well as
online.
Exposing people to anger.

There is no documented ‘right
way’ of doing things.
Exposing people to risk.

Rarely are we very clear
about how we make (or don’t
make) money.
Saas? Hardware + Saas?
Hardware only?
Exposing people to confusion.

Cars.
Making people hostage
to a product.

Speakers.
Making people hostage
to a T&C.

Failures.
Telling customers
lies about your journey.

Failures.
Punishing them for
your journey.

GDPR.
Suddenly we have to deal
with all the things we took for
granted.
Then regulation comes in.

Remember
ethics?
In 1994 tv, hamburgers, drugs are all bad
for you.

GDPR.
All digital practices will be
affected.
gdprfordesigners.org
Then regulation comes in.

iotmark.wordpress.com
twitter.com/iotmark
Google this now

Encourage ethical
development of connected
products.
Give consumers choice.
A certification mark
for connected products.

What’s in it?
Privacy
Interoperability
Openness
Data Governance
Permissions
Transparency
Security
Lifecycle & Provenance
A certification mark
for connected products.

Privacy
GDPR compliant products.
A certification mark
for connected products.

Interoperability
APIs for physical products.
A certification mark
for connected products.

Openness
Encourage open source.
A certification mark
for connected products.

Data Governance
Never change core functions.
Be clear of the risks involved
in using the product or
switching parts of it off.
A certification mark
for connected products.

Permissions
Allow someone to switch
service providers.
Make the legal implications of
a product usage clear.
Be clear about how long
you’ll support the product for.
A certification mark
for connected products.

Security
Adopt good practices across
hardware, firmware, user
identity management, admin
functions and cloud services.
Offer factory reset!
A certification mark
for connected products.

Lifecycle
Help users repair things
easily.
Offer them spare part support
for the lifetime of the product.
Be transparent about your
production processes & who
you buy from.
A certification mark
for connected products.

Why?
A mark offers industry a
mechanism for championing
their good practices.
It’s not regulation, but it helps
industry and consumers
make better choices.
A certification mark
for connected products.

Yes this is tedious.
But who else knows their
customers and consumers
better than designers,
technologists, consumer
rights groups and standards
bodies?
A certification mark
for connected products.

Yes this will be difficult for
many to adopt now .
But by the time GDPR comes
around businesses won’t
have a choice anyway.
A certification mark
for connected products.

This is just an extra step that
can give #iot its mojo back.
Please comment, support,
join the conversation on
Slack.
iotmark.slack.com
A certification mark
for connected products.

Thank
you for trying to pay attention.
@iotwatch on twitter & insta
alex@designswarm.com
iotmark.wordpress.com