What isBERG?We are a studio of designers and technologists working togetherto invent products and strategy.We produce our own products and also invent and design productsand services for big companies like Bonnier, Dentsu & the BBC.We are 6 years old and there are 13 of us based in London.
“[our] planetary electronicmembrane is alreadycomparable to the complexityof a human brain. It has threebillion artiﬁcial eyes (phoneand webcams) plugged in, itprocesses keyword searches atthe humming rate of 14kilohertz (a barely audiblehigh-pitched whine), and it isso large a contraption that itnow consumes 5 percent ofthe world’s electricity. Whencomputer scientists dissectthe massive rivers of trafficﬂowing through it, they cannotaccount for the source of allthe bits.”- Kevin Kelly, “What TechnologyWants”
“The world is going to getmagical and strange, andpeople will be confusedand fearful. Designers haveto do what they do best,helping people tounderstand the world andthe way they live in it - andmake the tools that peoplecan use to shape their ownlives” Heathcot