Dustin Woodard's 2013 SMX Advanced Legit Link Building session presentation digging into the psychology of pitching, gamification, user optimizaition, and other rarely discussed SEO link acquisition strategies.
Dustin WoodardSEO Expert, Web Consultant, Filmmaker, Entrepreneur at SEO Naturale
8. @webconnoisseur
#smx #21A
Black Friday Case Study
• SCENARIO:
– Blacklisted Domain
– Few links
– Poor content
– No budget
– Only 2 months to gain top rankings
11. @webconnoisseur
#smx #21A
Black Friday Case Study
• RESULTS:
– Tons of coverage +
links
– #3 Ranking
– Big traffic & $$
– Post Black Friday
links further
strengthen site
17. @webconnoisseur
#smx #21A
Making the Pitch
Shift your frame:
– Not an SEO Company
– Links come from
anywhere, but you are
giving them an
opportunity to link to
amazing site or content
18. @webconnoisseur
#smx #21A
Making the Pitch
• Be fast & novel
• Shift their frame:
– Give them a deadline
– Have them do you a favor
• Take it away:
– Have them justify themselves