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Rethinking Link Aquisition: SMX Advanced 2013 - Dustin Woodard
Dustin Woodard's 2013 SMX Advanced Legit Link Building session presentation digging into the psychology of pitching, gamification, user optimizaition, and other rarely discussed SEO link acquisition strategies.
SEO Expert, Web Consultant, Filmmaker, Entrepreneur
Dustin Woodard's 2013 SMX Advanced Legit Link Building session presentation digging into the psychology of pitching, gamification, user optimizaition, and other rarely discussed SEO link acquisition strategies.
@webconnoisseur #smx #21A Black Friday
Case Study • SCENARIO: – Blacklisted Domain – Few links – Poor content – No budget – Only 2 months to gain top rankings
@webconnoisseur #smx #21A Black Friday
Case Study • RESULTS: – Tons of coverage + links – #3 Ranking – Big traffic & $$ – Post Black Friday links further strengthen site
@webconnoisseur #smx #21A Making the
Pitch Shift your frame: – Not an SEO Company – Links come from anywhere, but you are giving them an opportunity to link to amazing site or content
@webconnoisseur #smx #21A Making the
Pitch • Be fast & novel • Shift their frame: – Give them a deadline – Have them do you a favor • Take it away: – Have them justify themselves