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Infinite Dial 2019

Edison Research
Edison Research
Edison ResearchVice President at Edison Research

Infinite Dial 2019

Infinite Dial 2019

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T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial
The Infinite Dial 2019
#InfiniteDial
T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial
Study Overview
‣ The Infinite Dial is the longest-running survey of digital media
consumer behavior in America
‣ The annual reports in this series have covered a wide range of
digital media and topics since 1998
‣ The Infinite Dial tracks mobile behaviors, internet audio,
podcasting, social media, smart speakers and more
T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial
Study Methodology
‣ In January/February 2019, Edison Research conducted a national
telephone survey of 1500 people aged 12 and older, using random
digit dialing techniques to both cell phones and landlines
‣ Survey offered in both English and Spanish
‣ Data weighted to national 12+ U.S. population figures
T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial
Social Media
T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial
10
21
44
53
57
63
66
70
77
80
77 79
2008* 2009* 2010* 2011* 2012* 2013 2014 2015 2016 2017 2018 2019
Social Media Usage
* 2 0 0 8 - 2 0 1 2 : E V E R U S E F A C E B O O K , T W I T T E R , O R L I N K E D I N
% U S I N G S O C I A L M E D I A
Estimated
223 Million
TOTAL U.S. POPULATION 12+
T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial
Social Media Brand Awareness
95
88
90
82
70
58
94
87
87
83
69
58
96
93
92
87
72
64
54
Facebook
Instagram
Twitter
Snapchat
Pinterest
LinkedIn
WhatsApp
2017
2018
2019
TOTAL U.S . POPULATION 12+
% A W A R E O F S O C I A L M E D I A B R A N D

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Infinite Dial 2019

  • 1. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial The Infinite Dial 2019 #InfiniteDial
  • 2. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial Study Overview ‣ The Infinite Dial is the longest-running survey of digital media consumer behavior in America ‣ The annual reports in this series have covered a wide range of digital media and topics since 1998 ‣ The Infinite Dial tracks mobile behaviors, internet audio, podcasting, social media, smart speakers and more
  • 3. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial Study Methodology ‣ In January/February 2019, Edison Research conducted a national telephone survey of 1500 people aged 12 and older, using random digit dialing techniques to both cell phones and landlines ‣ Survey offered in both English and Spanish ‣ Data weighted to national 12+ U.S. population figures
  • 4. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial Social Media
  • 5. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial 10 21 44 53 57 63 66 70 77 80 77 79 2008* 2009* 2010* 2011* 2012* 2013 2014 2015 2016 2017 2018 2019 Social Media Usage * 2 0 0 8 - 2 0 1 2 : E V E R U S E F A C E B O O K , T W I T T E R , O R L I N K E D I N % U S I N G S O C I A L M E D I A Estimated 223 Million TOTAL U.S. POPULATION 12+
  • 6. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial Social Media Brand Awareness 95 88 90 82 70 58 94 87 87 83 69 58 96 93 92 87 72 64 54 Facebook Instagram Twitter Snapchat Pinterest LinkedIn WhatsApp 2017 2018 2019 TOTAL U.S . POPULATION 12+ % A W A R E O F S O C I A L M E D I A B R A N D
  • 7. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial Social Media Brand Usage 67 34 30 29 22 23 62 36 31 31 22 21 61 39 31 31 22 19 18 Facebook Instagram Pinterest Snapchat LinkedIn Twitter WhatsApp 2017 2018 2019 TOTAL U.S . POPULATION 12+ % U S I N G S O C I A L M E D I A B R A N D
  • 8. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial 8 18 41 51 54 58 58 62 64 67 62 61 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Facebook Usage TOTAL U.S. POPULATION 12+ % U S I N G F A C E B O O K Estimated 172 Million
  • 9. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial There are an estimated fewer Facebook users in the U.S. today than in 2017
  • 10. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial Facebook Usage 79 72 49 67 69 49 62 69 53 Age 12-34 Age 35-54 Age 55+ 2017 2018 2019 % U S I N G F A C E B O O K U.S. POPULATION
  • 11. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial 82 Million12-34 year olds in the U.S. used Facebook in 2017 Estimated 65 Million12-34 year olds in the U.S. use Facebook today Estimated
  • 12. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial Social Media Brand Usage (Age 12-34) 79 64 36 62 36 23 67 62 28 62 36 19 62 66 29 62 31 21 23 Facebook Instagram Twitter Snapchat Pinterest LinkedIn WhatsApp 2017 2018 2019 U.S. POPULATION % U S I N G S O C I A L M E D I A B R A N D
  • 13. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial 65 62 62 57 52 7 7 9 12 16 4 8 9 14 13 5 4 5 5 5 4 5 3 5 5 15 14 12 7 9 2015 2016 2017 2018 2019 Social Media Brand Used Most Often BASE: U.S. AGE 12 + SOCIAL MEDIA USERS O T H E R
  • 14. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial 58 29 15 26 9 28 3 1 6 6 9 10 2015 2019 Social Media Brand Used Most Often (Age 12-34) BASE: U.S. SOCIAL MEDIA USERS O T H E R
  • 15. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial Media & Technology
  • 16. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial 10 14 31 44 53 61 71 76 81 83 84 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Smartphone Ownership TOTAL U.S. POPULATION 12+ % O W N I N G A S M A R T P H O N E Estimated 237 Million
  • 17. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial 29 39 49 51 53 50 56 2013 2014 2015 2016 2017 2018 2019 Tablet Ownership TOTAL U.S . POPULATION 12+ % O W N I N G A T A B L E T Estimated 158 Million
  • 18. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial 69 75 79 2017 2018 2019 Smart Speaker Awareness TOTAL U.S. POPULATION 12+ % A W A R E O F A N Y S M A R T S P E A K E R B R A N D Estimated 223 Million
  • 19. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial 7 18 23 2017 2018 2019 Smart Speaker Ownership TOTAL U.S . POPULATION 12+ % O W N I N G A S M A R T S P E A K E R Estimated 65 Million
  • 20. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial Smart Speaker Ownership 16 7 3 2 Amazon Alexa Google Home Sonos One with Alexa Apple HomePod TOTAL U.S . POPULATION 12+ % O W N I N G S M A R T S P E A K E R
  • 21. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial Number of Smart Speakers in Household BASE: U.S. AGE 12+ SMART SPEAKER OWNERS 67 48 22 28 11 24 2018 2019 ONE TWO THREE OR MORE M E A N # O F S M A R T S P E A K E R S 1.7 2.0
  • 22. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial Online Audio
  • 23. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial 5 7 12 17 16 15 21 20 21 27 27 34 39 45 47 53 57 61 64 67 2000 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 2019 Monthly Online Audio Listening TOTAL U.S. POPULATION 12+ % L I S T E N E D T O O N L I N E A U D I O I N L A S T M O N T H Estimated 189 Million O N L I N E A U D I O = L I S T E N I N G T O A M / F M R A D I O S T A T I O N S O N L I N E A N D / O R L I S T E N I N G T O S T R E A M E D A U D I O C O N T E N T A V A I L A B L E O N L Y O N T H E I N T E R N E T
  • 24. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial 87 70 32 88 73 33 91 74 40 Age 12-24 Age 25-54 Age 55+ 2017 2018 2019 Monthly Online Audio Listening % L I S T E N E D T O O N L I N E A U D I O I N L A S T M O N T H U.S. POPULATION O N L I N E A U D I O = L I S T E N I N G T O A M / F M R A D I O S T A T I O N S O N L I N E A N D / O R L I S T E N I N G T O S T R E A M E D A U D I O C O N T E N T A V A I L A B L E O N L Y O N T H E I N T E R N E T
  • 25. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial 2 5 6 8 8 8 12 12 13 17 17 22 29 33 36 44 50 53 57 60 2000 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 2019 Weekly Online Audio Listening TOTAL U.S. POPULATION 12+ % L I S T E N E D T O O N L I N E A U D I O I N L A S T W E E K Estimated 169 Million O N L I N E A U D I O = L I S T E N I N G T O A M / F M R A D I O S T A T I O N S O N L I N E A N D / O R L I S T E N I N G T O S T R E A M E D A U D I O C O N T E N T A V A I L A B L E O N L Y O N T H E I N T E R N E T
  • 26. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial Average Time Spent Listening to Online Audio BASE : U.S. AGE 12+ WEEKLY ONLINE AUDIO LISTENERS H O U R S : M I N U T E S I N L A S T W E E K 6:13 6:31 8:02 9:17 9:46 11:56 13:19 12:53 12:08 14:39 13:40 16:43 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
  • 27. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial 43 43 45 44 50 2015 2016 2017 2018 2019 Audiobook Listening TOTAL U.S. POPULATION 12+ % E V E R L I S T E N E D T O A N A U D I O B O O K Estimated 141 Million
  • 28. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial In-Car Media
  • 29. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial Audio Sources Currently Ever Used in Car 81 45 43 28 26 22 AM/FM radio Owned digital music CD player Online radio Podcasts SiriusXM BASE: U.S. AGE 18 + AND HAS DRIVEN/RIDDEN IN CAR IN LAST MONTH; 89% % U S I N G A U D I O S O U R C E I N C A R
  • 30. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial Audio Sources Currently Ever Used in Car 82 45 52 26 19 22 82 45 49 28 23 21 81 45 43 28 26 22 AM/FM radio Owned digital music CD player Online radio Podcasts SiriusXM 2017 2018 2019 % U S I N G A U D I O S O U R C E I N C A R BASE: U.S. AGE 18+ AND HAS DRIVEN/RIDDEN IN CAR IN LAST MONTH; 89%
  • 31. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial 57 56 52 15 15 15 14 13 15 9 12 12 3 3 4 2 1 2 2017 2018 2019 Audio Source Used Most Often in Car AM/FM RADIO OTHER OWNED MUSIC ONLINE AUDIOSIRIUSXM PODCASTS BASE: U.S. AGE 18 +, DRIVEN/RIDDEN IN CAR IN LAST MONTH, AND USE ANY AUDIO SOURCE IN CAR
  • 32. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial 5 9 15 19 23 32 34 38 42 41 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Online Audio Listening in Car Through a Cell Phone % E V E R L I S T E N E D T O O N L I N E A U D I O I N A C A R T H R O U G H A C E L L P H O N E TOTAL U.S. POPULATION 12+
  • 33. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial 6 8 10 12 12 15 19 2013 2014 2015 2016 2017 2018 2019 In-Dash Information and Entertainment Systems % O W N I N G I N - D A S H I N F O R M A T I O N A N D E N T E R T A I N M E N T S Y S T E M I N C A R BASE: U.S. AGE 18 + AND HAS DRIVEN/RIDDEN IN CAR IN LAST MONTH ; 89%
  • 34. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial Audio Brands
  • 35. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial Audio Brand Awareness 89 74 74 73 71 58 47 44 22 21 20 18 15 11 10 6 Pandora iHeartRadio Amazon Music Apple Music Spotify Google Play All Access Napster SoundCloud NPR One Radio.com TuneIn Radio Slacker Tidal 8Tracks AccuRadio Deezer TOTAL U.S . POPULATION 12+ % A W A R E O F A U D I O B R A N D
  • 36. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial Audio Brands Listened to in Last Month 30 24 13 12 12 11 6 Pandora Spotify iHeartRadio Apple Music Amazon Music SoundCloud Google Play All Access TOTAL U.S . POPULATION 12+ % L I S T E N E D T O A U D I O B R A N D I N L A S T M O N T H
  • 37. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial Audio Brands Listened to in Last Month 32 18 13 8 6 11 6 31 20 11 10 9 9 6 30 24 13 12 12 11 6 Pandora Spotify iHeartRadio Apple Music Amazon Music SoundCloud Google Play All Access 2017 2018 2019 TOTAL U.S . POPULATION 12+ % L I S T E N E D T O A U D I O B R A N D I N L A S T M O N T H
  • 38. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial Audio Brand Listened to in Last Month (Age 12-34) 42 37 17 15 7 25 8 41 39 12 19 8 18 9 36 46 14 20 10 23 8 Pandora Spotify iHeartRadio Apple Music Amazon Music SoundCloud Google Play All Access 2017 2018 2019 % L I S T E N E D T O A U D I O B R A N D I N L A S T M O N T H U.S. POPULATION
  • 39. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial Audio Brand Listened to in Last Month (Age 35-54) 35 10 15 6 9 5 8 35 14 16 9 13 5 8 37 18 17 11 16 6 8 Pandora Spotify iHeartRadio Apple Music Amazon Music SoundCloud Google Play All Access 2017 2018 2019 % L I S T E N E D T O A U D I O B R A N D I N L A S T M O N T H U.S. POPULATION
  • 40. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial Audio Brands Listened to in Last Week 22 20 11 9 8 5 Pandora Spotify Apple Music Amazon Music iHeartRadio Google Play All Access TOTAL U.S . POPULATION 12+ % L I S T E N E D T O A U D I O B R A N D I N L A S T W E E K
  • 41. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial Audio Brands Listened to in Last Week 23 15 7 4 9 4 23 16 9 6 7 5 22 20 11 9 8 5 Pandora Spotify Apple Music Amazon Music iHeartRadio Google Play All Access 2017 2018 2019 TOTAL U.S . POPULATION 12+ % L I S T E N E D T O A U D I O B R A N D I N L A S T W E E K
  • 42. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial 30 23 25 23 11 13 8 7 9 16 4 6 13 12 Total Own a smart speaker Audio Brand Used Most Often PANDORA SPOTIFY APPLE MUSIC IHEART RADIO AMAZON MUSIC GOOGLE PLAY OTHER BASE: U.S. AGE 12 + AND CURRENTLY EVER USE ANY AUDIO BRAND OTHER
  • 43. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial 30 23 25 23 11 13 8 7 9 16 4 6 13 12 Total Own a smart speaker Audio Brand Used Most Often PANDORA SPOTIFY APPLE MUSIC IHEART RADIO AMAZON MUSIC GOOGLE PLAY BASE: U.S. AGE 12+ AND CURRENTLY EVER USE ANY AUDIO BRAND OTHER
  • 44. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial 33 41 43 43 46 50 2014 2015 2016 2017 2018 2019 Weekly YouTube Music Usage TOTAL U.S. POPULATION 12+ % U S E D Y O U T U B E F O R M U S I C O R M U S I C V I D E O S I N L A S T W E E K
  • 45. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial 65 44 17 66 47 20 70 51 24 Age 12-34 Age 35-54 Age 55+ 2017 2018 2019 Weekly YouTube Music Usage U.S. POPULATION % U S E D Y O U T U B E F O R M U S I C O R M U S I C V I D E O S I N L A S T W E E K
  • 46. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial Podcasting
  • 47. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial 22 37 37 43 45 45 46 46 48 49 55 60 64 70 2006 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 2019 Podcasting Familiarity TOTAL U.S . POPULATION 12+ % F A M I L I A R W I T H P O D C A S T I N G Estimated 197 Million
  • 48. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial 11 13 18 22 23 25 29 27 30 33 36 40 44 51 2006 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 2019 Podcasting Listening TOTAL U.S . POPULATION 12+ % E V E R L I S T E N E D T O A P O D C A S T Estimated 144 Million
  • 49. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial 9 11 12 12 14 12 15 17 21 24 26 32 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Monthly Podcast Listening TOTAL U.S . POPULATION 12+ % L I S T E N E D T O A P O D C A S T I N L A S T M O N T H Estimated 90 Million
  • 50. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial 27 21 27 24 36 29 Men Women 2017 2018 2019 Monthly Podcast Listening % L I S T E N E D T O A P O D C A S T I N L A S T M O N T H U.S. POPULATION
  • 51. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial 27 31 12 30 32 13 40 39 17 Age 12-24 Age 25-54 Age 55+ 2017 2018 2019 Monthly Podcast Listening % L I S T E N E D T O A P O D C A S T I N L A S T M O N T H U.S. POPULATION
  • 52. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial 32 53 2018 2019 Monthly Podcast Listening % L I S T E N E D T O A P O D C A S T I N L A S T M O N T H BASE: U.S. AGE 12 -24 AND LISTENED TO SPOTIFY IN LAST MONTH Among Spotify Listeners Age 12-24
  • 53. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial 7 8 10 13 15 17 22 2013 2014 2015 2016 2017 2018 2019 Weekly Podcast Listening TOTAL U.S. POPULATION 12+ % L I S T E N E D T O A P O D C A S T I N L A S T W E E K Estimated 62 Million
  • 54. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial 17 Millionmore persons in the U.S. are aware of podcasting than in 2018 Estimated: 20 Millionmore persons in the U.S. have ever listened to a podcast than in 2018 Estimated: 17 Millionmore monthly podcast listeners in the U.S. than in 2018 Estimated: 14 Millionmore weekly podcast listeners in the U.S. than in 2018 Estimated:
  • 55. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial One 16% Two 15% Three 17% Four or Five 21% Six to Ten 17% 11 or more 14% Number of Podcasts Listened to in Last Week BASE: U.S. AGE 12+ AND LISTENED TO PODCAST IN LAST WEEK U.S. weekly podcast listeners averaged Sevenpodcasts in the last week
  • 56. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial Observations Online audio has reached a new high in weekly time spent listening, potentially driven by podcasting and smart speakers.
  • 57. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial Observations Podcasting has reached a milestone, with the majority of Americans now saying they have ever listened to one.
  • 58. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial Observations Along with the increases in podcast listening, audiobook consumption also surged, indicating a trend towards increased spoken word audio consumption.
  • 59. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial Observations Social Media usage appears to have stalled. Facebook and Twitter have declined, especially with younger users.
  • 60. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial Observations Smart speaker ownership continues to grow, approaching one in four Americans age 12+. The average smart speaker user possesses two devices.
  • 61. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L Coming Soon Details to follow at www.edisonresearch.com Podcast Consumer The Infinite Dial - Australia Moms and Media The Infinite Dial - Canada
  • 62. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial The Infinite Dial 2019 #InfiniteDial