Examples of how social media is used in every day communications, finding people online and promoting a business. A talk for the Professional Investigator's Mid American Regional Conference March 30, 2012.
Social Media Talk for Private Investigators Conference
Social MediaEvery day communications, Finding People Online and Promoting a BusinessProfessional Investigators MidAmerican Regional Conference March 30, 2012
Social Media is changing communicationIn Real Life is Affected Facebook Stalker• The way we interact with each other• How we react to situations• What we expect from other peopleRelationship Changer• Meeting on Facebook• Deleting Ex’s• Searching BF or GF on social media, questioning multiple profiles• Sharing “family” happenings from Facebook http://www.youtube.com/watch?v=zgYqnibO-Bo
Facebook.com/PrivateInvestigatorsNowFind a way to engageyour audience. GetYourFanCam.com
Social Media Creating a Presence• Respond to people.• Engage your followers.• Provide useful content.• Be Real.• Monitor your brand.• Seek advice of an experienced social media professional.
Facebook Timelines – Time’s Up! • Cover Photos 850 x 315 • Private Messages to Pages • Admin Panel • Backdating • Pinning Posts to top of wall • Facebook Offers and Sponsored Stories • Reach Generator (paid model to reach 50% more user feeds)http://gretemangroup.com/new-facebook-timeline-tips/
Checking In Shows Where You’ve BeenFacebook via Foursquare FoursquareFacebook Twitter via Foursquare
WPD Facebook Page helps solve crimes Wichita police solve several crimes in less than 24-hours, and they credit social media see KWCH.com http://www.kwch.com/news/kwch-jab-wpd-credits-facebook-friends-for-helping-nab-theft-suspects-20120223,0,4383358.story
Policy for using Facebook• You must be 13.• One profile, and it must represent you.• Businesses must be set up as PAGES, not people (profiles)• Follow contest terms.
Monitor your business or search people Google.com/alertshttp://leemediagroup.com/featured/alert-tools-to-monitor-your-business/
Monitor your business or search people Monitter.com
Monitor your business or search people SocialMention.com Social Mention Real Time Search lets you enter a search phrase and search all online sources, sources ranging from microblogs to video, or select social media sources. There is also an advanced search that lets you add or subtract words, search from specific locations, during a certain time, and restricting users.
Advanced Google Search Site Search Quotations AND or OR Exclude words http://www.google.ca/advanced_search
Advanced Twitter Search Create and save Twitter searches. https://twitter.com/#!/search-home
Who to Follow on Twitterhttp://www.pinow.com/articles/604/75-private-investigator-professionals-to-follow-on-twitter
The Wayback Machine is an historical archive of preserved web pages. http://wayback.archive.org