Social Media in Healthcare


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Bill Balderaz, from Webbed Marketing, presents on Social Media in Healthcare for The Vermont Council .

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Social Media in Healthcare

  1. 1. Social Media in Healthcare The Vermont Council June 2009
  2. 2. Health Information <ul><li>Jude O’Reilley, an expert in the health information exchange online, puts it this way: “A common part of the consumer’s health experience is to face a health challenge, Google it, spend 20 minutes getting total overwhelmed, and then do what they did in the 1980s: Call a friend and work through their offline social networks.” </li></ul>
  3. 3. Goal of Health 2.0 <ul><li>Empower the providers, clients, patients, doctors, visitors, hospitals, & staff to share information </li></ul>
  4. 4. Tweeting During Surgery
  5. 5. Healthcare Uses For Twitter
  6. 6. Mental Health and Twitter
  7. 7. Mental Health and Twitter
  8. 8. Mental Health and Twitter Mental Health America will launch its Twitter account during the upcoming Centennial Conference, beginning on June 10th.  MHA will be tweeting throughout the Centennial Conference & Gala providing highlights, notes and attendee comments.  Visit us at for real-time updates from the Conference!
  9. 9. Mental Health and Twitter
  10. 10. Healthcare Sources for Patients
  11. 11. Health Information Resources Used
  12. 12. Health 2.0 Site by Social Media Platform
  13. 13. Social Media Usage (not healthcare specific)
  14. 14. Reasons for Social Media in Healthcare
  15. 15. Social Media Tools & Uses in Healthcare Ideas
  16. 16. Health 2.0 <ul><li>Blogs enable patients to share stories, photos, videos about experiences </li></ul><ul><li>Online forums allows patients to post opinions and engage in conversations </li></ul><ul><li>Podcasts & Videos allow people to listen and share content </li></ul><ul><li>RSS feeds provide mediums to receive new information fast </li></ul><ul><li>Social Networks to build communities of people with similar interests </li></ul>
  17. 17. Twitter <ul><li>Listening! </li></ul><ul><li>Micro blogging, 140 character messages to your “Followers” </li></ul><ul><li>Syndicate news </li></ul><ul><li>Promote events, classes </li></ul><ul><li>Health information for clients </li></ul><ul><li>Baby announcements </li></ul><ul><li>New physicians and staff members </li></ul><ul><li>Recruitment </li></ul><ul><li>Influence Policy </li></ul>
  18. 18. Facebook <ul><li>Social network to connect and chat with friends </li></ul><ul><li>Post videos </li></ul><ul><li>Syndicating news stories </li></ul><ul><li>Updates </li></ul><ul><li>Photo galleries of events </li></ul><ul><li>Connect with a geography AND demographic such as moms, nurses, etc. </li></ul><ul><li>Creates loyalty </li></ul>
  19. 19. YouTube & <ul><li>Video sharing site with friends, comments, ratings </li></ul><ul><li>Reach a broad audience </li></ul><ul><li>HR promotional material for recruitment </li></ul><ul><li>Executive interviews </li></ul><ul><li>Patient interviews </li></ul><ul><li>Events and classes </li></ul><ul><li>Physician interviews </li></ul><ul><li>Drives traffic to the website too! </li></ul>
  20. 20. Syndication and Tagging Sites <ul><li>Digg, Reddit, Newsvine, delicious </li></ul><ul><li>Readers review and rate news stories and articles </li></ul><ul><li>More views, more prominent </li></ul><ul><li>Follow people with similar interests to see what they are reading </li></ul><ul><li>Find and connect with others in a similar interest such as cancer, nurses, maternity </li></ul>
  21. 21. Case Studies Examples of Social Media in Healthcare
  22. 22. MayoClinic <ul><li>Started with a podcast on iTunes (76,000 downloads in one month) </li></ul><ul><li>Facebook page with 3,000 friends </li></ul><ul><li>YouTube channel with doctors talking about illness, treatment & research </li></ul><ul><li>Health blog for consumers & media to improve the process of medical reporting </li></ul><ul><li>Creating “secret groups” on Facebook for people with similar illness to connect </li></ul>
  23. 23. Cleveland Clinic <ul><li>Facebook Group </li></ul><ul><ul><li>This group is for all employees, interns, volunteers, patients, or anyone who is associated with the Cleveland Clinic or the CCF health system. </li></ul></ul>
  24. 24. CarePages – Revolution Health <ul><li>Online support communities created by patients and caregivers </li></ul><ul><li>Online rally point for friends and family members supporting a patient </li></ul>
  25. 25. “ I’m too young for this!” Foundation <ul><li>Founder 21 yrs old cancer diagnosed </li></ul><ul><li>Cancer patients under 40 </li></ul><ul><li>Cancer advocacy online networking group for commerce, stories, share info </li></ul><ul><li>Site featured in NYTimes, Washington Post, Newsweek, Time </li></ul><ul><li>Supports 300 cancer centers in 9 countries </li></ul>
  26. 26. Anthem/Zaget Program <ul><li>Online survey tool </li></ul><ul><li>Patients share their experiences with the physicians </li></ul>
  27. 27. Healthcare Social Media Sites
  28. 28. Second Life <ul><li>Center for Disease Control </li></ul><ul><li>CIGNA Corp </li></ul><ul><li>Partners Healthcare System </li></ul><ul><li>Testing behaviors in virtual world </li></ul>
  29. 29. MedScape <ul><li>Social network for doctors </li></ul><ul><ul><li>Mirrors Facebook/MySpace </li></ul></ul><ul><ul><li>Replaces Sermo network </li></ul></ul><ul><li>100,000 physicians </li></ul><ul><ul><li>Must verify license to join </li></ul></ul><ul><li>Topics on forums: ethics, patient requests, crisis situations, malpractice lawsuits </li></ul>
  30. 30. Healthcare Report Card Sites <ul><li> </li></ul><ul><ul><li>Review physicians </li></ul></ul><ul><ul><li>Launched by BC/BS Minnesota </li></ul></ul><ul><li> </li></ul><ul><ul><li>Review & cost comparison site for MRIs, flu shots, etc. </li></ul></ul><ul><li> </li></ul><ul><ul><li>Quality reviews of healthcare organizations </li></ul></ul><ul><li>WEGO Health </li></ul><ul><ul><li>Health information portal </li></ul></ul>
  31. 31. Patient Comment Sites <ul><li> </li></ul><ul><ul><li>Patients tell-it-as-they-get-it review site </li></ul></ul><ul><ul><li>Approaching 1000 stories from 20 states in 300 lines of care </li></ul></ul>
  32. 32. Hospital CEO Blog Examples <ul><li> </li></ul><ul><ul><li>Paul Levy, CEO of Boston's Beth Israel Deaconess Hospital </li></ul></ul><ul><li> </li></ul><ul><ul><li>Nick Jacobs, CEO of Windber Medical Center in PA </li></ul></ul>
  33. 33. Trends and Observations in Healthcare
  34. 34. Consumers Digest Information <ul><li>Is this person like me? </li></ul><ul><li>Is this person credible? </li></ul>
  35. 35. Second Generation Consumer Health Ratings <ul><li>Consumer facing, transparency of who is behind the ratings </li></ul><ul><li>Example of new player: </li></ul><ul><ul><li>Consumer reviews, peer reviews, empirical data on a doctor’s quality </li></ul></ul>
  36. 36. Where Social Media Works in Healthcare <ul><li>Chronic Diseases such as diabetes, mood disorders, obesity, migraines, </li></ul><ul><ul><li>Engages in people’s daily lives </li></ul></ul><ul><ul><li>Exchange real information from real people </li></ul></ul><ul><ul><li>Up to date </li></ul></ul><ul><ul><li>Finding practical solutions to dealing with these chronic conditions </li></ul></ul>