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Best Practices for Using Online Video


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Webbed Marketing presented to more than 30 members of the Mid-Ohio Development Exchange (MODE). MODE is a regional economic development organization for the mid-Ohio region, and it was founded to facilitate attracting new businesses to the area, to work with existing businesses on retention and expansion needs, to improve the education and training of development professionals and to address issues that affect the development and business community. Webbed Marketing discussed best practices in social media, using video channels like YouTube, to address MODE's mission and goals.

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Best Practices for Using Online Video

  1. 1. Best Practices for Using Online Video MODE / Columbus Chamber of Commerce February 18, 2010
  2. 2. Webbed Marketing & Columbus CoC <ul><li>Webbed Marketing is the online marketing company for the Columbus Chamber of Commerce </li></ul><ul><ul><li>Search engine optimization services to improve visibility in Google, Yahoo, Bing </li></ul></ul><ul><ul><li>Paid Search Campaigns – targeted paid advertising online </li></ul></ul><ul><ul><ul><li>Internships, logistics, econ development, live work play </li></ul></ul></ul><ul><ul><li>Social Media communications through the Chamber blog, Twitter, Facebook and LinkedIn </li></ul></ul>
  3. 3. Agenda <ul><li>Overview of Webbed Marketing and relationship with the Chamber </li></ul><ul><li>Impact of video on your online presence </li></ul><ul><li>Best Practices for creating video </li></ul><ul><li>Best Practices for optimizing a video – descriptions, tagging </li></ul><ul><li>Uploading & Embedding video – YouTube, Vimeo, Facebook </li></ul><ul><li>How to work with a video – uploading, embedding, YouTube, Vimeo </li></ul><ul><li>YouTube vs Vimeo vs Facebook </li></ul><ul><li>Video examples </li></ul>
  4. 4. Impact of Video on your Business
  5. 5. Growth of Video Online <ul><li>One of the fastest growing platforms in social media is video and video sharing. </li></ul>
  6. 6. Top Video Sharing Sites
  7. 7. Impact of video on your online presence <ul><li>Video sharing sites are searchable </li></ul><ul><li>Videos can achieve high rankings in Google & other search engines – “Blended or Universal Search” </li></ul>
  8. 8. Best Practices for Creating Video <ul><li>Put call to action/website address in the video. Usually at the end or a banner across the bottom of the video. </li></ul><ul><li>Use subtle branding, don’t oversell </li></ul><ul><li>Name the file a logical name </li></ul><ul><ul><li>use &quot;climate-talks-video.wmv&quot; rather than &quot;videofile.wmv&quot; </li></ul></ul><ul><li>Consider lighting </li></ul><ul><li>Consider sounds – use a mic </li></ul><ul><li>Engage viewers – use music, background, “script” </li></ul><ul><li>Length – Rule of thumb is 2-5 minutes </li></ul><ul><ul><li>If lengthy, consider clickable chapters </li></ul></ul>
  9. 9. Video Length <ul><li>Facebook – 20 mins </li></ul><ul><li>YouTube – 10 mins </li></ul><ul><li>Vimeo – no limit to video length </li></ul>
  10. 10. Uploading Videos <ul><li>YouTube, Vimeo, Facebook, etc. video uploading is very similar </li></ul><ul><ul><li>Create account or Sign into account </li></ul></ul><ul><ul><li>Click upload video and select the video file </li></ul></ul><ul><ul><li>Enter a video title, desc, keywords </li></ul></ul><ul><ul><li>Click save and wait for video to upload </li></ul></ul>
  11. 11. Tips for Optimizing Videos for Search <ul><li>Insert keywords into your video filenames </li></ul><ul><li>Host videos on YouTube and embed into your own site </li></ul><ul><li>Write keywords into your videos' titles, descriptions, and tags </li></ul><ul><li>Put a link to your site in the description!! </li></ul><ul><li>Embed videos into relevant text pages on your site. The context provided by the text on those pages (which is hopefully already optimized for search as well) will help the search engines figure out what your videos are about </li></ul><ul><li>Create a video library on your site if you have a lot of videos </li></ul><ul><li>Build links to the videos – get them “viral” </li></ul>
  12. 12. Optimizing a YouTube Video
  13. 13. Embedding Videos <ul><li>Can only embed YouTube and Vimeo videos on a website, blog or wiki. </li></ul><ul><ul><li>Cannot embed a Facebook video </li></ul></ul><ul><li>Embedding video helps keep traffic on your site and provides easy video viewing </li></ul><ul><li>The embed code and video link is provided on the video page </li></ul>
  14. 14. Videos can be embedded anywhere – website, blog, wiki
  15. 15. Getting Views <ul><li>Share link on social networks (Twitter, LinkedIn, Facebook status updates) </li></ul><ul><li>Encourage fans to comment on the video </li></ul><ul><li>Check for comments and respond </li></ul><ul><li>Optimize video on keywords </li></ul>
  16. 16. Viral Video Example 13,761 rated the video 6,778,976 views 11,541 Comments!
  17. 17. Vimeo vs YouTube vs Facebook <ul><li>“ If you want to tell the world, use YouTube. If you want to show the world use Vimeo.” </li></ul><ul><li>Consider the goals for the video </li></ul>
  18. 18. Young Professionals Video
  19. 19. YouTube – views, comments, stats, playlists
  20. 20. YouTube <ul><li>HD button option for viewers </li></ul><ul><li>Playlists and Channels </li></ul><ul><li>Optimization options for search </li></ul><ul><li>A bit slower streaming than Facebook and Vimeo </li></ul><ul><li>HD viewing is much faster now </li></ul>
  21. 21.
  22. 22. Vimeo – views, comments, stats, groups, channels, albums, download option
  23. 23. Vimeo <ul><li>Keep the same URL when uploading a new version </li></ul><ul><li>Have to pay for account if above 500 MB and only allowed one HD upload a week </li></ul><ul><li>Visually appealing player to embed on a site – “classier” </li></ul><ul><li>Community features to comment, share </li></ul>
  24. 24. Facebook Video <ul><li>Combines video sharing with social networking </li></ul><ul><li>HD now available </li></ul><ul><li>Generous uploads @ 1GB/20 minutes </li></ul><ul><li>Tag people in video </li></ul><ul><li>No playlists or channels </li></ul>
  25. 25. Facebook Video
  26. 26. Q&A <ul><li>Amy Marshall </li></ul><ul><li>@amymarshall </li></ul><ul><li>[email_address] </li></ul>