Networking with Twitter, Part 2

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Twitter for Your Small Business. Presented by Dennis Lembree for the Hadley School for the Blind, March 28, 2012.

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  • Update: Trends is working in Easy Chirp; Twitter API issue; need to add error catching.
  • Keeping different areas of interest separated Size of company. Separating work life from personal life. When more than 1 person tweets from an account. Tweeting in different languages.
  • These tips good for translation. Put slang and foreign phrases in quotes. Don’t use ALL CAPS because it looks like you’re shouting.
  • Easy Chirp provides bit.ly, weba.im. Remove colon after RT @username:
  • Link to your followers and following at top of every Easy Chirp page.
  • Networking with Twitter, Part 2

    1. 1. Networking with Twitter, Part 2 Twitter for Your Small Business Presented by Dennis Lembrée for the Hadley School for the Blind March 28, 2012 1
    2. 2. Agenda∗ About Me ∗ Tools∗ Quick Review ∗ Maintenance∗ Your Profile ∗ What Not To Do∗ Writing a Tweet ∗ Security∗ What to Tweet ∗ Beyond Twitter∗ Creating Lists ∗ Questions?∗ Strategies ∗ Contact 2
    3. 3. About Me∗ Author of Easy Chirp∗ Author of Web Axe∗ Day job at PayPal∗ Also worked for Ford, Google & Disney and a few start-ups∗ Live in Cupertino, CA with wife and 2 boys 3
    4. 4. Quick Review∗ Choose a short, memorable username that identifies you/your business.∗ A retweet (RT) is when you pass along another’s tweet; a quote tweet (QT) is when you comment on it.∗ Clicking #hashtag takes you to Search Results page.∗ A direct message (DM) is a private text to another user.∗ Easy Chirp is a web-accessible Twitter app which provides tools such as Search, Lists, Trends, Links. 4
    5. 5. Your Profile∗ Complete: ∗ Full Name ∗ Avatar ∗ Description ∗ Location ∗ URL∗ Consider using more than one account. 5
    6. 6. Your Profile∗ Consider submitting to directories. ∗ http://wefollow.com/ ∗ http://listorious.com/ ∗ http://www.twellow.com/ ∗ http://justtweetit.com/ 6
    7. 7. Writing A Tweet∗ Use concise, simple language.∗ Proper grammar and punctuation.∗ Avoid slang & foreign phrases.∗ Include subject in replies.∗ With multiple account owners: ∗ Use ^ + initials to indicate author at end of tweet.∗ Leave at least a dozen characters for room for others to more easily QT. 7
    8. 8. Using Hash Tags∗ Not too many∗ End of tweet best∗ CamelCase when more than one word ∗ #WebDesign ∗ #SocialMedia 8
    9. 9. Using Hash Tags∗ RT @codepo8: I always #snigger at #people #thinking #everything in a #tweet should be a #tag - #probably had a #social #media #coaching 9
    10. 10. What to Tweet∗ Press releases ∗ Contests∗ Events ∗ Promotions∗ Related articles ∗ Lead Generation∗ Answer a question; ∗ Emergencies customer support ∗ Thank tweeps∗ Ask question ∗ Praise (not too often!)∗ Staff changes 10
    11. 11. Creating Lists∗ In Easy Chirp, go to Lists/Create List∗ To create list, enter ∗ Name ∗ Description (optional) ∗ Privacy (public or private)∗ Subscribers: users following this list∗ Members: users on this list 11
    12. 12. Strategies∗ Frequency ∗ Per day – no magic number; suggest 1 to 15 ∗ Time of day – find your niche ∗ Concentration – space them out ∗ Use tools to help – more later∗ Be consistent ∗ Frequency, tone, content 12
    13. 13. Strategies∗ Repurpose content (sources, angles)∗ Use different media types (audio, video, location)∗ Quality over quantity∗ Focus on positive∗ Find niche; stay focused∗ Be courteous (give credit, give thanks, respond to all direct tweets and questions)∗ Admit mistakes∗ Timing tweets 13
    14. 14. Strategies∗ Save characters! ∗ Use URL shortener ∗ Use “: ” instead of “ – ” ∗ Use HT instead of via ∗ Removed unnecessary words ∗ Use “seeks” instead of “is looking for” ∗ Remove “a” or “the” ∗ Remove “For more” or “learn about it here” in front of URLs. ∗ Remove hash tags. ∗ Watch out for duplicate hash tags! 14
    15. 15. Tools∗ Who Twittered my web page? ∗ http://backtweets.com/ ∗ Search for a specific link mentioned on Twitter∗ How many tweets do I average per month? ∗ http://tweetstats.com/ ∗ Lists Tweets show per hour, per month & reply stats. ∗ Very popular; may require long wait. 15
    16. 16. Tools∗ How can I schedule a tweet? ∗ http://twuffer.com/ ∗ http://slowtweet.appspot.com/∗ How can I find a tweet from a month ago? ∗ Try http://Topsy.com ∗ You cannot use the Search API to find Tweets older than about a week. 16
    17. 17. Maintenance∗ Fine-tune account info.∗ Clean-up followers and following. ∗ Browse thru listings. ∗ http://www.ManageFlitter.com ∗ http://www.refollow.com/∗ Don’t forget your Lists! 17
    18. 18. What Not To Do∗ Auto DM∗ Protect tweets∗ Argue∗ Repeat tweets (too much)∗ Abusing trending topics or hashtags∗ Use an auto-responder (spammy, impersonal) 18
    19. 19. Security∗ Change password monthly.∗ Review approved apps; revoke suspicious or infrequently used apps: ∗ Twitter.com ∗ Settings/Apps ∗ Click “Revoke access” under app name 19
    20. 20. Security∗ How can tell a spammer? ∗ Very few followers/following. ∗ No avatar photo, or pic of model. ∗ Many times tweet: @YourUsername TheirURL∗ Block and report spam accounts. ∗ d spam @SpammerUsername 20
    21. 21. Beyond Twitter∗ Website∗ Blog∗ Use and synch with other social media ∗ LinkedIn ∗ Facebook ∗ Google+ ∗ Foursquare 21
    22. 22. Beyond Twitter∗ Marketing; put @username on: ∗ Business cards ∗ Ads ∗ Signs ∗ Flyers ∗ Email signature 22
    23. 23. Questions? 23
    24. 24. Contact∗ Web Sites ∗ www.EasyChirp.com ∗ WebAxe.blogspot.com ∗ www.DennisLembree.com∗ Twitter Accounts ∗ @EasyChirp ∗ @WebAxe ∗ @DennisL∗ SlideShare ∗ www.slideshare.net/webaxe/presentations 24

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