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Wordpress seo for beginners

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Wordpress seo for beginners

  1. 1. Wordpress SEO for Beginners
  2. 2. Intro Wordpress SEOWordpress Onsite SEO by itself can give you results, but will onlytake you so far. In this presentation we will cover all aspects of onsiteSEO best practices and techniques.Onsite vs. Offsite• 2 Sides to a coin & SEO• If Done Right Delivers Results for your business
  3. 3. 1 Wordpress SEO ThemesNot all Themes are created equal, just because you have a prettytheme with all kinds of theme options, bells and whistles, doesntmean the code is clean and SEO friendly. Thesis 2.0 is a goodTheme.More Content More Problems• The right theme has the right code• Loading time issues• SEO Quality Score issues• Plugins & widgets slow performance• Use WP Super Cache Plugin
  4. 4. 2 SEO Keyword ResearchAim before you shoot: you need to know your target keywordsbefore you do anything else in SEO. By gathering a pool of keywordsfor your target niche, you are positioning yourself and your website torank correctly on Google.Picking The Right Keywords • Know Your Consumer • Do Competitor Analysis • Create a Master List • Use Scribe WP Plugin
  5. 5. 3 Website URL ArchitectureFlat vs. Hierarchical: each serves its purpose, and the only way you know which one applies to your business is if you sit down and organize your products and services into categories and subcategories. This is called Siloing your products and services.•Use WP No Category Base, WP No Tag Base Plugins
  6. 6. 4 Page SEOThe "Perfectly" Optimized Page• Page Title• Page URL• H1 - H6 tags• Meta Description• Image Alt Tag• Use Yoast SEO Wordpress Plugin
  7. 7. 5 Ongoing Website SEOMore Content and More Traffic: expand your website pages andcategories, this way you can use more keywords and increase yourGoogle Authority in your niche, leading to more visitors to your site.• Internal Link Building (WP Smart Links)• Content Strategy (Scribe WP Plugin)• Sitemap Auto Submit (Yoast WP SEO)
  8. 8. 6 What Results Look Like
  9. 9. 7 What Results Look Like
  10. 10. 8 What Results Look Like
  11. 11. 9 Questions?Thank You for Having MeMy company is called WebaTonic, a full services digital marketing agencyfor small business. Come by and grab a business card.

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