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Waday2019 Les petites pierres

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Encourager au don.
Les mots efficaces en crowdfunding
Par Lucile Peignot, Responsable Mécénat chez Les Petites Pierres
https://www.webassoc.org/events/waday2019/

Published in: Government & Nonprofit
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Waday2019 Les petites pierres

  1. 1. 25 janvier 2018 – #WAdayWAday - 31 janvier 2019 Encourager au don La puissance du crowdfunding -- Lucile PEIGNOT Responsable Mécénat Fondation Somfy & Les Petites Pierres
  2. 2. 25 janvier 2018 – #WAdayWAday - 31 janvier 2019 Le Numérique au service de la fragilité : une réponse le Crowdfunding • Le Crowdfunding qu’est-ce que c’est? • Les Intérêts du Crowdfunding • Comment le crowdfunding se met au service des plus fragiles • Les Messages efficaces • Le Bonus…
  3. 3. 25 janvier 2018 – #WAdayWAday - 31 janvier 2019 Le Crowdfunding : qu’est-ce que c’est? • xxxx • xxxx +}
  4. 4. 25 janvier 2018 – #WAdayWAday - 31 janvier 2019 Les Intérêt du Crowdfunding FAIRE CONNAÎTRE VOTRE PROJET FINANCEMENT RAPIDE DEVELOPPER VOTRE NOTORIETE OUTIL GRATUIT FEDERER UNE COMMUNAUTE VOLORISER VOS DONATEURS CRÉER DE LA PROXIMITE
  5. 5. 25 janvier 2018 – #WAdayWAday - 31 janvier 2019 Comment le Crowdfunding se met au service des plus fragiles • Un Porteur de projet engagé : ne jamais laisser votre projet à l’abandon, une campagne peut se terminer même le dernier jour de la collecte.
  6. 6. 25 janvier 2018 – #WAdayWAday - 31 janvier 2019 Comment le Crowdfunding se met au service des plus fragiles • Porter Haut et Fort votre projet pour convaincre et mobiliser toutes les personnes que vous connaissez. • Parler de votre cause, de votre Engagement : c’est vous qui délivrez votre message et qui êtes le plus enclin pour en parler.
  7. 7. 25 janvier 2018 – #WAdayWAday - 31 janvier 2019 Les Messages efficaces • Un Titre efficace, parlant à tous, décapant, décoiffant, déroutant, amusant, interpellant, CLAIR & MEMORISBLE.
  8. 8. 25 janvier 2018 – #WAdayWAday - 31 janvier 2019 Les Messages efficaces • Un Visuel beau, esthétique, de qualité, symbolique, interpellant, RESPECTUEUX & REPRSETATIF
  9. 9. 25 janvier 2018 – #WAdayWAday - 31 janvier 2019 Les Messages efficaces • Raconter une Belle Histoire : faîtes vibrer, faîtes ressentir, faîte vivre, parler aux cœurs de vos futurs donateurs, rires et sourires, larmes et tristesse Prise de conscience ENVIE DE DONNER
  10. 10. 25 janvier 2018 – #WAdayWAday - 31 janvier 2019 Le Bonus… • C’est la beauté qui attire les donateurs … 1ère définition : « qualité de quelqu'un, de quelque chose qui est beau, conforme à un idéal esthétique. » 2ème définition : « caractère de ce qui est digne d'admiration par ses qualités intellectuelles ou morales. »
  11. 11. 25 janvier 2018 – #WAdayWAday - 31 janvier 2019 Le Numérique au service de la fragilité : le Crowdfunding une réponse. Le Crowdfunding s’appuie sur la Puissance du Collectif en utilisant la Force du Digital pour aider les personnes vulnérables et se mettre au service de la Fragilité.
  12. 12. 25 janvier 2018 – #WAdayWAday - 31 janvier 2019 MERCI Lucile PEIGNOT lucile.peignot@somfy.com @lu_peignot & @LPPierres

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