Unpacking business models for the arts and digital


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Building digital capacity for the arts
Seminar 4: Emerging business models for the digital environment

Mel Norman, Theme Champion for Business Models and Growth,
Creative Industries Knowledge Transfer Network

What do we mean when we talk about business models? What are the components
and how can you understand whether your business model is fit for purpose? What
changes might you make in order to improve revenue flows; is social media a friend
or a foe to the conventional business model?

BBC Academy and Arts Council England have joined forces to offer training and guidance to the arts sector across England on how to maximize the creation and distribution of high quality arts content for audiences on digital platforms, including online, mobile and internet protocol television.

The Building Digital Capacity for the Arts programme, announced in September 2010, will support the development of the arts sector’s media production skills by bringing together the BBC Academy’s media and digital experience with the Arts Council’s extensive knowledge of the arts sector.

The initial programme runs from March 2011 - August 2012 and consists of a series of practical seminars and workshops.

For more information and video and audio content from this series visit

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  • 150 year organisation Selling books door to door where it all started, every aspect of running a business. Thought I had all the knowledge customer service, profit, a formula = success, but no framework
  • Film Industry, first film portugal, film system relaying on subsidiesThis country- scotland, stayed in film for many years business end, the more budgets, and business plans less I understood about how to make things work. Industry siloed, now film comp have more control if they desired it
  • Unpacking business models for the arts and digital

    1. 1. | Media – Sauce | Mellissa NormanUnpacking thebusiness model@melmediasauce © C O P Y R I G H T M e d i a S a u c e
    2. 2. | Media – Sauce | Mellissa NormanPact, BBC, Endemol, BBH, NESTA, C4,UNESCO, Social Media Week, Nokia,Ogilvy, Facebook, Skillset, CIDA,Southwest Design Forum, MetropolitanFilm School, NixonMcinnes, ExecutivesAssociation of Great Britain, and theBrighton Festival, as well as over 200SMEs.Picture by Owen Blacker © C O P Y R I G H T M e d i a S a u c e
    3. 3. | Media – Sauce | Mellissa NormanThemeChampionBusinessModels &Growth © C O P Y R I G H T M e d i a S a u c e
    4. 4. | Media – Sauce | Mellissa NormanThe beginning. The story of my search forBusiness models © C O P Y R I G H T M e d i a S a u c e
    5. 5. | Media – Sauce | Mellissa Norman © C O P Y R I G H T M e d i a S a u c e
    6. 6. | Media – Sauce | Mellissa NormanThe current situation…“Great business models can reshape industries and drive spectaculargrowth. Yet many companies find business-model innovation difficult. Managers don’t understand their existing model well enough to know when it needs changing—or more importantly, how to change it.” Harvard Business Review, "Reinventing Your Business Model" by Mark Johnson, Clay Christensen and Henning Kagerman © C O P Y R I G H T M e d i a S a u c e
    7. 7. | Media – Sauce | Mellissa Normanbusinessmodelgeneration.com © C O P Y R I G H T M e d i a S a u c e
    8. 8. | Media – Sauce | Mellissa NormanMobile + Electric cars =Better Place © C O P Y R I G H T M e d i a S a u c e
    9. 9. | Media – Sauce | Mellissa NormanMobile + Co-creation = GiffGaff © C O P Y R I G H T M e d i a S a u c e
    10. 10. | Media – Sauce | Mellissa NormanClothing + subscription=Manpacks © C O P Y R I G H T M e d i a S a u c e
    11. 11. | Media – Sauce | Mellissa NormanGaming + 2nd hand market=Green Man © C O P Y R I G H T M e d i a S a u c e
    12. 12. | Media – Sauce | Mellissa Norman © C O P Y R I G H T M e d i a S a u c e
    13. 13. | Media – Sauce | Mellissa Norman Innovation Creativity Passionate © C O P Y R I G H T M e d i a S a u c e
    14. 14. | Media – Sauce | Mellissa Norman “If you want your business to be phenomenal, you have to put the time into your business, and if you want your creativity to be phenomenal, you have to put your time inthere, too. I have to be strong on both sides. So I’ve learnedthat being more clear and direct about how I want mybusiness to run makes me more creative because I feelstronger.“ Alicia Keys © C O P Y R I G H T M e d i a S a u c e
    15. 15. | Media – Sauce | Mellissa NormanJoin 5000+ companies on the business modelcommunity on the TSB’s connect websiteconnect.innovateuk.org/web/creativektn• Join connect• Join Creativektn• Join Biz model groupFor free reports, events & interviews © C O P Y R I G H T M e d i a S a u c e
    16. 16. | Media – Sauce | Mellissa NormanThank you!You can tweet at me here@ melmediasauce or follow@creativektnYou can email me heremel (at) media-sauce.org © C O P Y R I G H T M e d i a S a u c e