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How to demonstrate the value of public investment in arts and culture

How to demonstrate the value of public investment in arts and culture

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Supporting our role as an advocate for the value of arts and culture, Arts Council England has refreshed its advocacy toolkit for the sector. The new toolkit contains updated advice and guidance on how to raise awareness and demonstrate the value of public investment in arts and culture. This presentation can be shared and downloaded for use in your own presentations and meetings.

For more information visit www.artscouncil.org.uk/culturematters

Inside you will find:
• a series key facts and statistics infographics on: investment; economy, employment and audience which can be shared in social media
• advice on the government agenda and how to make our case effectively to local and national politicians to align with their broader objectives
• advice on relationship building with MPs and media
• advice on how organisations can create your own ‘public value’ web pages

Supporting our role as an advocate for the value of arts and culture, Arts Council England has refreshed its advocacy toolkit for the sector. The new toolkit contains updated advice and guidance on how to raise awareness and demonstrate the value of public investment in arts and culture. This presentation can be shared and downloaded for use in your own presentations and meetings.

For more information visit www.artscouncil.org.uk/culturematters

Inside you will find:
• a series key facts and statistics infographics on: investment; economy, employment and audience which can be shared in social media
• advice on the government agenda and how to make our case effectively to local and national politicians to align with their broader objectives
• advice on relationship building with MPs and media
• advice on how organisations can create your own ‘public value’ web pages

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How to demonstrate the value of public investment in arts and culture

  1. 1. How to demonstrate the benefits of public investment in arts and culture www.artscouncil.org.uk/culturematters Advocacy toolkit
  2. 2. Tree Of Light in Oxford, delivered by Thames Arts. Photo: Nick Serpell Rand
  3. 3. Why invest in arts and culture? This presentation is designed to help your organisation demonstrate the benefits of public investment in arts and culture. You can use the information on these pages to: • contact your MP to explain why it’s essential to invest in arts and culture, and how this applies to your organisation • tell your stakeholders and social networking followers why we need to invest in arts and culture and encourage them to make the case to their MPs and local councilors. • update your website with content on the benefits of investing in arts and culture. • include key messages on investing in arts and culture on your press releases and in any media activity Battle for the Winds - the final battle. Photo: Kevin Clifford
  4. 4. Our story: why arts and culture are good value You can use and adapt these messages at every opportunity: • Britain’s cultural sector has boomed after sustained government investment • together, we have created world-class work, landmark institutions and quality education programmes • cultural events bring communities together and make our lives richer • the cultural sector creates economic growth and jobs: it is one of the fastest-growing in the economy • continued public funding is vital to the whole sector, giving confidence to sponsors and private investors • arts and culture are relatively cheap to support, and bring big returns - the cost to each person in England is just 14p per week – less than 0.05 per cent of government spending Fire Garden at Stonehenge, Compagnie Carabosse. Photo: Clint Randall
  5. 5. 5 simple things organisations can do We all have a role in demonstrating the value of investment in arts and culture, here are some practical things you can do to help: • create a landing page on your website using the ‘why arts and culture are good value’ bullets and link to www.artscouncil.org.uk/what-we-do • put together some facts, figures and quotes to show the impact of your work - Economic impact assessments can also be uploaded to our blog • tell your social networks about the value of public investment in arts and culture and encourage them to share your messages - – you can also share our key facts and stats infographics • encourage your stakeholders to make the case for public investment to local and national politicians • ensure your work is branded with the Arts Council England logo, so everybody knows public money has contributed Stockhausen’s Mittwoch aus Licht/Wednesday from Light by Birmingham Opera Company. Photo: Helen Maybanks
  6. 6. 5 simple things artists can do • if you are working with arts organisations, find out if there is any planned advocacy activity that you could support • identify opportunities in your own promotional activity to talk about how public investment in arts and culture shaped your own artistic career • write to or email your MP to tell them why public investment in arts and culture is so important and how it has benefited you and your local community • use your professional and social networks to tell your audience why arts and culture are good value using our demonstrating the value bullets • if you have a website, include link through to the Arts Council’s public-facing landing page www.artscouncil.org.uk/what-we-do Life and Death of Marina Abramovic, Manchester International Festival 2011. Credit Lucie Jansch
  7. 7. Create a public value webpage Display information about public investment in arts and culture on your website • direct your visitors, supporters and social media followers to the page to help them understand why public investment in arts and culture delivers good value • include the line: ’Public funding for the arts and culture costs each person in England just 14p per week - to find out more visit www.artscouncil.org.uk/what-we-do • explain how your work contributes towards to building communities, local economy, showcasing the best of Britain, boosting tourism, supporting education and creating employment Good example: Royal Shakespeare Company website 1 / 2
  8. 8. Create a public value webpage • demonstrate how your work contributes to supporting children and young people • give examples of key artistic successes, audience figures etc. • include quotes from visitors, teachers and local business leaders • be positive - celebrate what you are able to achieve with public funding • display an Arts Council England logo, which links to our public-facing landing page www.artscouncil.org.uk/what-we-do 2 / 2 Good example: Ironbridge website
  9. 9. How to contact your local MP • visit www.parliament.uk to find out who your local MP is. It is best to contact the MP via their constituency office (rather than Westminster). Find the MP’s personal website to get their constituency contact details. • alternatively you can send a message via www.theyworkforyou.com • research your MP’s interests; for example memberships of Select Committees and All Party Parliamentary groups to help tailor your approach • make your approach relevant to the MP’s constituency – if you have a city or area-wide remit then it might be more appropriate to ask a person who lives in the MPs constituency to contact them first The Night Pirates by Theatre Hullabaloo. Photo: Mark Savage
  10. 10. Developing the relationship with your MP • invite your local MP to see your organisation’s work and then regularly invite them to opening nights, launches and events • if your invitation is accepted, suggest that you set up a photo call with the local media • provide regular updates on what your organisation is doing, for example through press releases and your social networking channels – remember to include key facts, figures and quotes to show the impact of your work • some MPs write a column for their local newspaper and may be prepared to feature your organisation and a story about arts funding if approached • encourage people who have benefited from your work to write to their MP expressing support for the work you do Bertie Carvel as Miss Trunchbull in Matilda The Musical. Photo by Manuel Harlan. Copyright: RSC
  11. 11. Working with the media Getting a relevant story into the media can help to communicate messages about arts funding to MPs, local authorities and other stakeholders. • include a boilerplate statement in your press releases that shows the positive outcomes of public investment • our area communications teams may be able to provide you with an Arts Council England quote for your press release • positioning leaders or artists from your organisation as spokespeople strengthens your message regionally and nationally; a good spokesperson helps to get your story into the news • volunteer your spokespeople for discussion shows on regional radio stations 1 / 2 Creating the Spectacle! by Sue Austin. Photo: Norman Lomax. Copyright: Freewheeling
  12. 12. Working with the media • some MPs write a column for their local newspaper and may be prepared to feature your organisation and a story about arts funding • working with other arts organisations could strengthen your message and make the story more newsworthy • letters from audience members, friends and volunteers can keep your story in the news and show newspaper editors where readers’ interests lie • a good photo or filming opportunity helps to get coverage for your story 2 / 2 School children visit YSP's Jaume Plensa exhibition. Photo Hannah Webster
  13. 13. Government agenda It is important to understand how arts and culture promote the broader objectives of local and national politicians: • bringing communities together • driving economic growth • showcasing the best of Britain on the international stage and boosting tourism • supporting education • Incubating talent for the creative industries • creating employment Can you demonstrate how your organisation has contributed towards these? Nick Hornby and children from St Monica's Primary School at the opening of the Ministry of Stories, November 2010. Photo: Miriam Douglas
  14. 14. Circa and Fagiolini's How Like An Angel. Photo: Clint Randall
  15. 15. Where next? For more information on how to advocate for public investment in arts and culture visit: www.artscouncil.org.uk/culturematters

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