What is Search Engine Optimization?


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  • Most of the techniques I will be sharing with you today will be all common sense … but the secret for a good search engine marketing strategy is the integration of all the common sense techniques to result in the most fruitful results possible, Today I will speak about some of those techniques on a high level…. To warn you further…. I will only be scratching the surface about search engines and search engine optimization but this will allow anyone in the audience to understand the basic elements of this exciting techniques to increase sales, traffic, and conversions by 100,200 and even 500% based on the industry they are in. This will be relevant to anyone and everyone that currently hosts a website, from universities, non-profit, government etc.
  • What is Search Engine Optimization?

    1. 1. What is Search Engine Optimization (SEO)
    2. 2. How Do Search Engines Work? <ul><li>Spider “crawls” the web to find new documents (web pages, other documents) typically by following hyperlinks from websites already in their database. </li></ul><ul><li>Search engines indexes the content (text, code) in these documents by adding it to their databases and then periodically updates this content. </li></ul><ul><li>Search engines search their own databases when a user enters in a search to find related documents (not searching web pages in real-time). </li></ul><ul><li>Search engines rank the resulting documents using an algorithm (mathematical formula) by assigning various weights and ranking factors. </li></ul>
    3. 3. Search Engines Rankings
    4. 4. Why is Search Engine Marketing important? <ul><li>85% of all traffic on the internet is referred to by search engines. </li></ul><ul><li>90% of all users don’t look past the first 30 results (most only view top 10). </li></ul><ul><li>Search engine traffic is low and websites aren’t indexed because they are generally poorly optimized. </li></ul>
    5. 5. SEO Steps to Get Good Website Rankings <ul><li>Research desirable keywords and search phrases </li></ul><ul><li>Identify search phrases to target (should be relevant to business/market, obtainable and profitable) </li></ul><ul><li>Clean and optimize a website’s HTML code for appropriate keyword density, title tag optimization, internal linking structure, headings and subheadings, etc. </li></ul><ul><li>Help in writing copy to appeal to both search engines and actual website visitors </li></ul><ul><li>Study competitors (competing websites) and search engines </li></ul><ul><li>Implement a quality link building campaign </li></ul><ul><li>Add Quality content </li></ul><ul><li>Constant monitoring of rankings for targeted search terms </li></ul>
    6. 6. On-Page Optimization <ul><li>Define your Business & Target Audience </li></ul><ul><li>Make your Website look Clean & Simple </li></ul><ul><li>Observe your competitor </li></ul><ul><li>Research on Keywords </li></ul><ul><li>Structure File name </li></ul><ul><li>Search Engine Friendly Sitemap </li></ul><ul><li>Write an Attractive Title </li></ul><ul><li>Meta Description Tag </li></ul><ul><li>Meta Keyword Tag </li></ul><ul><li>Have Robot tags </li></ul><ul><li>Alt Tags for images </li></ul><ul><li>Improve Keyword Prominence, Density & Proximity </li></ul><ul><li>Make Content look rich </li></ul><ul><li>Keyword Rich Anchor Text </li></ul>
    7. 7. Off-Page Optimization <ul><li>Search Engines: Submit your website manually to search engines. </li></ul><ul><li>Directories: There are many directories available online for free submission. Submit your website into these directories. </li></ul><ul><li>Forums: Post your comments, thoughts. A you can also provide a link to your website. </li></ul><ul><li>Blogs: Submit your blog with proper keyword tags which helps in your blog listing. </li></ul><ul><li>Articles: Write keyword & content rich articles on your own and post in article junctions available online. </li></ul><ul><li>Press Releases: You can post Press Releases, which also works like Article junctions & directories; however it should look more like a Press Release and not like an article. </li></ul><ul><li>Bookmarks: Social book marking - it serves two purposes: It gets you incoming links and it popularizes your website in your community. </li></ul><ul><li>Classifieds: You can put your advertisements there with link to your website. </li></ul>
    8. 8. Query About SEO? Mail me at: [email_address] Or Visit us at: http://www.webcatalyst.org