How to have a succesful use of webanalytics in your organization. Here's an plan from Januari to December. 1 step every month.
This presentation is a part of the presentation Eric T. Peterson gave in Brussels, Belgium on behalf of OX2 outlining why companies should invest in web analytics.
It has been uploaded for publishing on http://www.webanalisten.nl
It's full original can be found here: http://www.webanalyticsdemystified.com/sample/Web_Analytics_Demystified_-_Why_Web_Analytics.pdf