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Digital Data Tips Tuesday #2 - A/B-testing: Lukas Vermeer - Booking.com
Digital Data Tips Tuesday #2 - A/B-testing: Lukas Vermeer - Booking.com
1.
More
Bandits
@lukasvermeer
The
World
Needs
2.
we
are
all
in
the
business
of
running
experiments
we
run
experiments,
because
we
need
to
know
that
what
we
do
is
good
for
our
business
our
most
important
KPI
is
how
many
successful
experiments
we
run
3.
MulC-‐Armed
Bandits
geFng
the
most
out
of
your
experiments
4.
A/B
Test
(Epsilon
First)
the
gold
standard
for
(business)
experiments
9.
Contextual
Bandits
far
beyond
basic
bandit
experiments
10.
Start
Now
maximize
experimentaCon
–
minimize
costs
11.
we
are
all
in
the
business
of
running
experiments
we
run
experiments,
because
we
need
to
know
that
what
we
do
is
good
for
our
business
our
most
important
KPI
is
how
many
successful
experiments
we
do