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Flavien Charlon and his MyCity Facebook App

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Lots of detail about this hugely successful application.

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Flavien Charlon and his MyCity Facebook App

  1. 1. Get prepared when your Facebook app goes rocket high<br />Flavien Charlon<br />My City (http://apps.facebook.com/virtualcity/)<br />
  2. 2. My City<br />
  3. 3. My City<br />March 2008<br />
  4. 4. My City<br />
  5. 5. Recipe to make a Facebook app popular<br />Leverage viral channels<br />Notifications<br />Feed forms<br />Stream APIs (soon)<br />But don’t base the main feature of your application on an integration point<br />Encourage social interactions<br />Collaboration<br />Competition<br />Addict your players<br />
  6. 6. Application directory<br />Getverified<br />
  7. 7. Translate your application<br />Open your application to other markets<br />Use Facebook “intl” FBML tags<br />Leverage your users<br />Give incentives<br />
  8. 8. Keep it working<br />Add new features regularly<br />“Don’t listen to your users, watch what they do”<br />Paul Buchheit(Lead developer for Gmail)<br />Process to report offensive content<br />
  9. 9. Keep it working<br />Plan for scalability<br />Use cloud computing platforms if you can<br />Windows Azure<br />Amazon EC2<br />Google App Engine<br />Stay aware of what’s Facebook next move<br />Check every week if nothing’s broken<br />… and don’t wait too long for Facebookto fix their bugs<br />
  10. 10. Monetizing: Pay per click<br />For one-time applications<br />Easy to implement<br />Yield almost proportional to daily users<br />Read what other developers say<br />Try them, mix them<br />
  11. 11. Monetizing: offers<br />For application where users come back<br />More complex to implement<br />Yields depend a lot from the type of application<br />Works better for some countries<br />Higher yield per completion<br />Support provided by them<br />
  12. 12. Monetizing: others<br />CPM: contact directly other developers<br />Direct PayPal integration<br />Need for good support<br />Can be tricky to handle legal issues<br />
  13. 13. Thanks for your attention<br />Q & A<br />

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