Successful e-Commerce in China

Web2Asia
Web2AsiaFounder at Web2Asia
E-Commerce in China Operated by
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China – World's Largest Internet Market  ,[object Object],[object Object],[object Object],Growth of Internet Users in China
China's Internet Penetration Rate Still Very Low  Internet penetration rate in tier 1 provinces: Beijing:  46.6%   Shanghai:  45.8%   Guangdong:  35.9% Comparison Internet Penetration Rate among Countries
Young and Educated Internet Population ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Age Structure of Internet Users in China Education Structure of Internet Users in China
Low Income Internet Population ,[object Object],[object Object],[object Object],[object Object],[object Object],Income Structure of Internet Users in China
Entertaining Role of Internet Is In Front Row 1 st  Application used when going online Application Rate 1. Instant message 39.70% 2. Online news 20.00% 3. Others 14.30% 4. Online games 9.30% 5. Search engine 7.40% 6. E-Mail 3.50% 7. Online music 3.40% 8. Online Video 2.40%
Online Shoppers Are a Group of High Class ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Online Shopping Rate of Users by Education Level
Level of Online Spending Remains Modest ,[object Object],[object Object],[object Object],[object Object],Shopping Amount of Internet Users within 6 Month
Taobao dominates C2C Market 2007 Q3 Market Share C2C Platforms China  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Obstacles for E-Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Failure of eBay EachNet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
eBay Did Not Focus on Building Up Trust ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Regulatory System WTO-Protocol China's Regulation Telecom Services Basic Telecom Service "BTS" Value-Added Telecom Service "VATS" ,[object Object],[object Object],[object Object],[object Object],[object Object],Internet Information Service = any provision of Information through Internet to web users    Registration or VATS License + Registration ,[object Object],[object Object],[object Object],[object Object],[object Object]
Fundamentals for a High Quality Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Meaning of Colors Meaning Color China Europe Black „ color of death“, darkness, glory, winter, north death, darkness, mourning White mourning, bad luck, age, autumn, west cleanliness, brightness, hygiene, virginity Red Traditionally: joy, good, wealth, bright, summer, south, recently: government, authority danger, forbiddance, war, sexuality  Yellow traditionally: emperor, earth, middle and china, recently: pornography caution, envy, avarice, cowardice Blue algid, ill sky, water, reliable, authentic Brown misfortune laziness, old-fashioned Grey cheap, dull elegant Gold glory, royal, wisdom, perfection money, sun, nature, friendliness Green life, vitality, spring, east nature, hope
The Meaning of Symbols Meaning Symbol China Europe Magpie 鹊   que joy, fortunate marriage  thievery, robbery, defraud  Owl 鸮   xiāo disaster, scare, crime wisdom, clever, bright, intelligent Rat 鼠   shǔ wealth, avarice, demonical possession  dirt, cloacae, illness Spider 蜘蛛   zhīzhū luck fear, disgust, threat Clock 送終 short life, wish death time Swastika 卐   wàn luck, numerousness, all war, death, terror Fish 鱼   yú wealth, luck Christianity, Jesus Christ Dragon 龙   lóng power, strength, wisdom, luck, emperor power, danger, chaos Bamboo 竹  zhú integrity, pertinacity, conservativeness, long life -
The Meaning of Numbers Positive 6 problem-free, promising, smooth 8 fortune, wealth 9 forever, long-lasting Negative 4 sì (  四 ) sounds almost like death, dying ( 死 ), disaster 10 shì  ( 十 ) sounds almost like „4“, therefore death 13 failure, imperfection 14 yao si  sounds almost like “going to die”
Contact W eb2 A sia Room 2022-2026 No. 1438 Shaanxi Road (North) Shanghai 200060, China Phone:   +86 21 32270872 Mobile:   +86 159 2100 2780 Fax:   +86 21 32270875  E-Mail:  [email_address] Web:  http://www.web2asia.com
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Successful e-Commerce in China

  • 1. E-Commerce in China Operated by
  • 2.
  • 3.
  • 4. China's Internet Penetration Rate Still Very Low Internet penetration rate in tier 1 provinces: Beijing: 46.6% Shanghai: 45.8% Guangdong: 35.9% Comparison Internet Penetration Rate among Countries
  • 5.
  • 6.
  • 7. Entertaining Role of Internet Is In Front Row 1 st Application used when going online Application Rate 1. Instant message 39.70% 2. Online news 20.00% 3. Others 14.30% 4. Online games 9.30% 5. Search engine 7.40% 6. E-Mail 3.50% 7. Online music 3.40% 8. Online Video 2.40%
  • 8.
  • 9.
  • 10.
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  • 14.
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  • 16. The Meaning of Colors Meaning Color China Europe Black „ color of death“, darkness, glory, winter, north death, darkness, mourning White mourning, bad luck, age, autumn, west cleanliness, brightness, hygiene, virginity Red Traditionally: joy, good, wealth, bright, summer, south, recently: government, authority danger, forbiddance, war, sexuality Yellow traditionally: emperor, earth, middle and china, recently: pornography caution, envy, avarice, cowardice Blue algid, ill sky, water, reliable, authentic Brown misfortune laziness, old-fashioned Grey cheap, dull elegant Gold glory, royal, wisdom, perfection money, sun, nature, friendliness Green life, vitality, spring, east nature, hope
  • 17. The Meaning of Symbols Meaning Symbol China Europe Magpie 鹊 que joy, fortunate marriage thievery, robbery, defraud Owl 鸮 xiāo disaster, scare, crime wisdom, clever, bright, intelligent Rat 鼠 shǔ wealth, avarice, demonical possession dirt, cloacae, illness Spider 蜘蛛 zhīzhū luck fear, disgust, threat Clock 送終 short life, wish death time Swastika 卐 wàn luck, numerousness, all war, death, terror Fish 鱼 yú wealth, luck Christianity, Jesus Christ Dragon 龙 lóng power, strength, wisdom, luck, emperor power, danger, chaos Bamboo 竹 zhú integrity, pertinacity, conservativeness, long life -
  • 18. The Meaning of Numbers Positive 6 problem-free, promising, smooth 8 fortune, wealth 9 forever, long-lasting Negative 4 sì ( 四 ) sounds almost like death, dying ( 死 ), disaster 10 shì ( 十 ) sounds almost like „4“, therefore death 13 failure, imperfection 14 yao si sounds almost like “going to die”
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