Introducing Twitter: An Introduction to Twitter and Web 2.0


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This slideshow is from a Twitter seminar by Wayne Bishop (owner of Arbutus Software, Inc. and creator of and Mark McLaren (owner of McBuzz Communications LLC), both partners at Web 2.0 Media Group, a Seattle, WA, organization dedicated to spreading the word about the Web 2.0 social media movement through education and participation.

<b>Twitter Seminar Summary</b>
Interested in learning why everyone's talking about Twitter? This seminar will give you a comprehensive introduction to Twitter, one of today's hottest Web 2.0 social media technologies.

In our two hour seminar you'll see first-hand how to get started with Twitter! Additional topics will include:

* How it works, who is using it and how it's being used
* Twitter's advantages over other types of communication
* Current trends and what they mean for business
* Using Twitter to make an impact

<b>What is Twitter?</b>
Twitter is a new "micro-blogging" technology: part blog, part instant message - allowing users to send out short messages that can be read through websites, desktop applications or mobile devices.

It has all the characteristics of other successful Web 2.0 social networking technologies: free, easy to use, lets people network and share, works best when you invite all your friends, can be used to brand or promote, and it integrates with a number of other Web 2.0 services like Facebook and Joint Contact.

Originally intended as a fun way to keep in touch with friends by answering the question, "What are you doing?" Twitter has quickly evolved into a multi-faceted communications platform that could have a dramatic impact on how you promote and manage your business.

<b>Who Should Attend</b>
Those interested in learning about Twitter / Web 2.0 / social media and how they can be used to help promote and manage their business.

Our material is designed for people who are new to Twitter, but we address questions that apply to all types of businesses and all levels of social media experience, including privacy and security.

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  • 06/04/09 14:16 © 2005 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary. Additional Notes: Thank everyone for attending. Introduce and make small talk with all new people in the audience Reiterate the actions that have lead up to the presentation.
  • Introducing Twitter: An Introduction to Twitter and Web 2.0

    1. 1. Introducing Twitter Wayne Bishop, Owner Arbutus Software Inc. [email_address] Mark McLaren, Owner McBuzz Communications LLC [email_address]
    2. 2. Background <ul><li>Who are we? </li></ul><ul><ul><li>Arbutus Software Inc. </li></ul></ul><ul><ul><li>McBuzz Communication LLC </li></ul></ul><ul><li>What do we do? </li></ul><ul><ul><li>Arbutus – Project Management (Joint Contact), Document Management, RSS / XML solutions </li></ul></ul><ul><ul><li>McBuzz – Online Marketing, Search Optimization, Business Blogging </li></ul></ul><ul><li>Our Group </li></ul><ul><ul><ul><li>Education, Participation, Collaboration </li></ul></ul></ul><ul><ul><ul><li>Based in Seattle for Seattlites </li></ul></ul></ul>
    3. 3. Twitter Topics <ul><li>Agenda </li></ul><ul><ul><li>The Basics of Twitter </li></ul></ul><ul><ul><li>Why Twitter Works </li></ul></ul><ul><ul><li>Break </li></ul></ul><ul><ul><li>Trends with Twitter </li></ul></ul><ul><ul><li>“ Twittering” For Business </li></ul></ul><ul><li>Goals </li></ul><ul><ul><li>Twitter Definition, Orientation and Understanding </li></ul></ul><ul><ul><li>Tips, Tricks and Techniques </li></ul></ul>
    4. 4. The Basics of Twitter
    5. 5. But First… Web 2.0
    6. 6. What is Web 2.0?
    7. 7. Web 2.0 Defined <ul><li>The power of us </li></ul><ul><ul><li>“ People working together in online communities to create value and meaning.” </li></ul></ul>
    8. 8. “ Network Effects” Value increases as membership and usage increase.
    9. 9. Social Technographics ™ Profile “ Social Technographics” - Copyright 2008 Forrester Research, Inc. <ul><li>Creators </li></ul><ul><li>Critics </li></ul><ul><li>Collectors </li></ul><ul><li>Joiners </li></ul><ul><li>Spectators </li></ul><ul><li>Inactives </li></ul>
    10. 10. Web 2.0 Influencers
    11. 11. Web 2.0 Influencers on Twitter
    12. 12. Twitter is Web 2.0 to a “Tee”
    13. 13. Exponential Growth Market share of website visits up 500% in July, 2008, compared to 2007. Useful statistic? Many users are on desktop clients, mobile devices and instant messaging. As of July 2008, over 2,200,000 registered accounts.
    14. 14. Micro-blogging What are you doing? and… What has your attention?
    15. 15. Who to follow? Think of delicious
    16. 16. What to say? Listen first
    17. 17. Twitter favorites What’s important? Share
    18. 18. Twitter Serendipity? Tweetup and Meetup
    19. 19. Twitter search
    20. 20. Twitter alerts
    21. 21. Twitter traffic monitoring
    22. 22. Twitter search – 3 rd party
    23. 23. Twitter tagging
    24. 24. Twitter tagging
    25. 25. Why Twitter Works
    26. 26. The Inbox
    27. 27. The Timeline
    28. 31. Why it works <ul><li>Get to the point </li></ul><ul><ul><li>Email is time consuming </li></ul></ul><ul><ul><li>One size doesn’t fit all </li></ul></ul><ul><ul><li>Online office politics </li></ul></ul><ul><li>Community </li></ul><ul><ul><li>Cell Phones, PDA’s, Desktops </li></ul></ul><ul><ul><li>Mash-ups bring new experience </li></ul></ul><ul><li>It’s fun! </li></ul><ul><ul><li>Whatever, whenever </li></ul></ul><ul><ul><li>Strengthen relationships or build one ones </li></ul></ul>
    29. 33. Then..and now <ul><li>Web 1.0 – the power of me </li></ul><ul><ul><li>E-mail for marketing (newsletters) </li></ul></ul><ul><ul><li>E-mail for collaboration </li></ul></ul><ul><ul><li>E-mail for notification </li></ul></ul><ul><li>Web 2.0 – the power of us </li></ul><ul><ul><li>Social Media for marketing </li></ul></ul><ul><ul><li>SaaS for collaboration </li></ul></ul><ul><ul><li>Social Media / Text Messaging / Email for notification </li></ul></ul>
    30. 34.
    31. 36. Break
    32. 37. Trends with Twitter
    33. 38. Distribute Timely News
    34. 39. Location and Status
    35. 40. Promote a Launch or Post
    36. 41. Press Release or Announcement
    37. 42. Build Community
    38. 43. Customer Relations: Dell
    39. 44. Customer & Employee Relations: Zappos
    40. 45. Twittering For Business?
    41. 50. Benefits <ul><li>What are your working on? </li></ul><ul><ul><li>Micro or macro level </li></ul></ul><ul><li>New markets </li></ul><ul><ul><li>Generation Y </li></ul></ul><ul><ul><li>Pac-Rim countries </li></ul></ul><ul><ul><li>Forward thinking individuals / groups </li></ul></ul><ul><li>Beyond the desktop </li></ul><ul><ul><li>Team communication through SMS / mobile applications </li></ul></ul>
    42. 51. Next Steps <ul><li>Visit Us Online – </li></ul><ul><ul><li>Upcoming courses, blogs tutorials and whitepapers </li></ul></ul><ul><ul><li>Presentation slides </li></ul></ul><ul><li>Follow us on Twitter </li></ul><ul><ul><li>Web 2.0 Media Group - </li></ul></ul><ul><ul><li>Mark McLaren – </li></ul></ul><ul><ul><li>Wayne Bishop - </li></ul></ul>
    43. 52. Other Courses <ul><li>Introduction to Web 2.0 </li></ul><ul><ul><li>What it is / how it works / why it works </li></ul></ul><ul><ul><li>How it’s used </li></ul></ul><ul><ul><li>Does it make sense for business? </li></ul></ul><ul><li>Business Strategies with Social Media </li></ul>
    44. 53. Introduction to Twitter Wayne Bishop, Owner Arbutus Software Inc. [email_address] Questions? Mark McLaren, Owner McBuzz Communications Inc. [email_address]