Data Dough


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We help individuals monetize their private, personal data. We act as a broker between consumers (users) and Marketers/Advertisers – we help empower the users. (Users are always in full control of the information they decide to give up to sell.) Users sign up on our Web site and can offer up the logins and passwords to their various social networking tools (Facebook, Myspace, LinkedIn, for example). We then scrape information from those various tools, and allow Marketers/Advertisers to interact with our system, enabling advertisers to target our users more effectively. In addition, we also collect information from users by allowing them to answer surveys on our site, and we incentivize them to do so by paying them more money for the more information they share with us. We pay our users a monthly check for their volunteering of information.

Published in: Technology, Business
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Data Dough

  2. 2. MISSION <ul><li>Provide a marketplace that compensates users for sharing their private information with advertisers and marketers </li></ul>
  3. 3. PROBLEMS <ul><li>Today : Websites are profiting from, and getting sued for selling their users’ personal information without their users’ consent (i.e. Facebook) </li></ul><ul><li>Tomorrow : Privacy laws are becoming more stringent, which will make it more difficult for advertisers/marketers to gather the personal information they need </li></ul>
  4. 4. OUR SOLUTION <ul><li>Provide an incentive for individual users to opt-into sharing their private information with advertisers and marketers. </li></ul><ul><li>Help users monetize and directly benefit from the use of their personal information by advertisers and marketers </li></ul>
  5. 5. DATADOUGH.COM <ul><li>Reclaim your stake in YOUR personal information </li></ul><ul><li>The more you share, the more advertisers care, and the more they are willing to pay! </li></ul>
  6. 6. BUSINESS MODEL <ul><li>What We Provide: DataDough acts as a trusted broker between users, who have authorized the sharing of their personal information for a fee, and advertisers/marketers willing to compensate the users for providing this information. </li></ul><ul><li>Target Audience : </li></ul><ul><ul><ul><li>Users that want to leverage their personal information </li></ul></ul></ul><ul><ul><ul><li>Advertisers/Marketers </li></ul></ul></ul><ul><li>Revenue Stream : Datadough will monetize our service initially via a Revenue Share model with Advertisers/Marketers </li></ul><ul><li>Once pricing is better understood a CPM model will be adopted </li></ul><ul><li>Datadough will retain a % and the rest will go to our users </li></ul>
  7. 7. Process: USERS’ Perspective <ul><li>Users log into </li></ul><ul><li>Users link their DataDough profile to their accounts on Facebook, LinkedIn, Twitter, and mobile applications like Foursquare, and other websites </li></ul><ul><li>Datadough is now authorized to access the users’ social-media accounts and to obtain the users’ information already provided on these sites </li></ul><ul><li>In addition, users can choose to reveal even more personal information </li></ul><ul><li>The more information the users provide Datadough, the greater earning potential users have </li></ul>
  8. 9. Process: ADVERTISERS’/MARKETERS’ Perspective <ul><li>Advertisers provide information to uniquely identify a user </li></ul><ul><li>Datadough then searches through our database for registered users that matches this criteria </li></ul><ul><li>Once found, Datadough will provide the advertiser with requested information </li></ul>
  9. 11. FUTURE : DataDough 2.0 <ul><li>A marketplace for the exchange of money/goods for your private information </li></ul>