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We help individuals monetize their private, personal data. We act as a broker between consumers (users) and Marketers/Advertisers – we help empower the users. (Users are always in full control of the information they decide to give up to sell.) Users sign up on our Web site and can offer up the logins and passwords to their various social networking tools (Facebook, Myspace, LinkedIn, for example). We then scrape information from those various tools, and allow Marketers/Advertisers to interact with our system, enabling advertisers to target our users more effectively. In addition, we also collect information from users by allowing them to answer surveys on our site, and we incentivize them to do so by paying them more money for the more information they share with us. We pay our users a monthly check for their volunteering of information.