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SOCIAL, DIGITAL
AND MOBILE IN


ASIA
we are social
 DECEMBER 2011
COUNTRIES COVERED IN THIS REPORT

                BANGLADESH       JAPAN           NEPAL
                   BRUNEI     SOUTH KOREA      PAKISTAN
                   BHUTAN         LAOS        PHILIPPINES
                 CAMBODIA        MACAU        SINGAPORE
                    CHINA       MALAYSIA       SRI LANKA
                HONG KONG       MALDIVES        TAIWAN
                    INDIA      MONGOLIA        THAILAND
                 INDONESIA     MYANMAR          VIETNAM

we are social
we are social
                FOR MORE INFO ON THIS REPORT, PLEASE
                CONTACT SIMON KEMP AT WE ARE SOCIAL:

                      SIMON.KEMP@WEARESOCIAL.SG
                      @WEARESOCIALSG
                      +65 9146 5356
                      DJESKI
                      HTTP://WEARESOCIAL.SG

we are social
THE REGIONAL PICTURE
                   ASIA-WIDE DATA AND STATISTICS




we are social
CURRENT POPULATION OF ASIA:


                3,715,000,O00

we are social                                  SOURCE: UN, JUNE 2011
ASIAN COUNTRIES
                   ACCOUNT FOR

                   53%
                  OF THE TOTAL
                WORLD POPULATION



we are social                      SOURCE: UN, JUNE 2011
ASIA’S POPULATION IS STILL
                MOSTLY RURAL, WITH AROUND

                        58%
                     OF ITS POPULATION
                   LIVING IN RURAL AREAS



we are social                                 SOURCE: UN DATA, JUNE 2011
25%
                OF PEOPLE LIVING IN ASIA
                ARE BELOW THE AGE OF 15




we are social                              SOURCE: UN DATA, JUNE 2011
THE REGIONAL ASIAN PICTURE


                3,714,544,017                                                          42%                                 58%
                                                                                                                           74%

                      ASIA’S TOTAL POPULATION                                        URBAN                                RURAL


                   909,180,759                                                           24%
                              INTERNET USERS                                         INTERNET PENETRATION



                   750,463,600                                                                   20%
                USERS OF TOP SOCIAL NETWORKS                                         SOCIAL NETWORK PENETRATION



                 2,767,417,932                                                                                  75%
                          MOBILE SUBSCRIBERS                                         MOBILE PENETRATION


                                                                                    SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social                                   LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
INTERNET USERS ACROSS ASIA:


                909,000,000

we are social                                 SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011
INTERNET PENETRATION
                ACROSS ASIA IS ROUGHLY


                     24%

we are social                   SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011 COMPARED TO UN DATA, JUNE 2011
SOUTH KOREA




                                                                                                                                                82%
                                                       BRUNEI




we are social
                                                        JAPAN



                                                                                                                                           79% 78%
                                                    SINGAPORE


                                                                                                                                     72%
                                                       TAIWAN
                                                   HONG KONG                                                                     70% 69%
                                                     MALAYSIA
                                                                                                                           59%
                                                       MACAU
                                                        CHINA                                                        50%



                                                                                                      36%
                                                      VIETNAM
                                                     MALDIVES                                    34% 34%

                                                   PHILIPPINES
                                                                                                32%


                                                     THAILAND
                                                                                         27%
                                                                                      24%


                                                    [AVERAGE]
                                                                                17%


                                                    INDONESIA
                                                    MONGOLIA
                                                                      12% 11%




                                                     PAKISTAN
                                                                 9%




                                                    SRI LANKA
                                                                 8%




                                                         LAOS
                                                                 8%




                                                        INDIA
                                                                 8%




                                                      BHUTAN
                                                                                                                                                      INTERNET PENETRATION BY ASIAN COUNTRY




                                                                  4%




                                                        NEPAL
                                                                 2%




                                                    CAMBODIA
                                                                 1%




                                                  BANGLADESH
                                                                                                            GLOBAL




                                                                                      AVERAGE
                                                                                                            !

                                                                                      !


                                                                 0%




                                                    MYANMAR
  SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011
PEOPLE IN ASIA
                 ACCOUNT FOR

                 44%
                OF THE WORLD’S
                INTERNET USERS



we are social                    SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011
WEB USERS IN ASIA SPEND AN AVERAGE OF

                    16.5 HOURS
                    PER MONTH USING THE INTERNET




we are social                           SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
we are social
                          $   89%
                OF INTERNET USERS IN ASIA INTEND TO MAKE
                 ONLINE PURCHASES IN THE NEXT 6 MONTHS




                                          SOURCE: NIELSEN, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
we are social
                      $   65%
                  OF INTERNET USERS IN ASIA USE
                ONLINE PRICE COMPARISON SERVICES




                             SOURCE: MICROSOFT ADVERTISING / AEGIS MEDIA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
SOCIAL MEDIA USERS ACROSS ASIA:


                750,000,000

we are social       SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS FOR THE MOST POPULAR SOCIAL NETWORK IN EACH COUNTRY, NOVEMBER 2011
SOCIAL NETWORKING PENETRATION BY ASIAN COUNTRY

   55%
            54%
                        52% 51%



                                                  42% 41%
                                                                      40%
                                                                              37%
                                                                                      36%


                                                                                                 28%                                                                                                                                                     GLOBAL    !

                                                                                                               20% 19%             19%
                                                                                                                                              17%                                                                                                       AVERAGE     !

                                                                                                                                                          9%       8%         8%                            3%      3%         3%                 1%
                                                                                                                                                                                         5%         5%                                    2%                  N/A
   BRUNEI

            HONG KONG




                                                                              MACAU
                                                  TAIWAN




                                                                                                               [AVERAGE]

                                                                                                                           JAPAN




                                                                                                                                                          BHUTAN
                                                                                      MALDIVES




                                                                                                                                   THAILAND




                                                                                                                                                                                                                    PAKISTAN




                                                                                                                                                                                                                                                 BANGLADESH
                                                                                                                                                                                                                                          LAOS
                                                                                                                                                                              VIETNAM
                                                                                                 PHILIPPINES




                                                                                                                                              INDONESIA




                                                                                                                                                                                        SRI LANKA
                                                           MALAYSIA
                        SOUTH KOREA

                                      SINGAPORE




                                                                                                                                                                   MONGOLIA
                                                                      CHINA




                                                                                                                                                                                                    NEPAL

                                                                                                                                                                                                            INDIA



                                                                                                                                                                                                                               CAMBODIA




                                                                                                                                                                                                                                                              MYANMAR
we are social                                                                   SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS FOR THE MOST POPULAR SOCIAL NETWORK IN EACH COUNTRY, NOVEMBER 2011
LARGEST SOCIAL NETWORKS IN ASIA

        QZONE                                                        536 M

      TENCENT
        WEIBO                 310 M

         SINA
        WEIBO              250 M

     FACEBOOK      172 M

we are social                           SOURCE: LATEST SITE-REPORTED REGISTERED USER NUMBERS, NOVEMBER 2011
QZONE IS MORE THAN

                 3 TIMES
                BIGGER THAN FACEBOOK
                     ACROSS ASIA



we are social                         SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS
THE ‘MOST SOCIAL’ COUNTRIES IN THE WORLD ARE IN ASIA

            75 %         75 %
                                    68 %
                                              64 %     64 %




         PHILIPPINES   INDONESIA   MALAYSIA   RUSSIA   BRAZIL

we are social                                            SOURCE: GLOBAL WEB INDEX, JUNE 2011
81%
                OF ASIA’S TOP BRANDS
                  USE SOCIAL MEDIA




we are social                          SOURCE: BURSON MARSTELLER
MOBILE SUBSCRIBERS ACROSS ASIA:


                2,767,417,932

we are social                   SOURCE: LATEST CARRIER-REPORTED REGISTERED SUBSCRIBERS, AS CITED IN WIKIPEDIA, NOVEMBER 2011
THREE QUARTERS
                OF ASIA’S POPULATION HAS A MOBILE PHONE




we are social             SOURCE: LATEST CARRIER-REPORTED REGISTERED SUBSCRIBERS, AS CITED IN WIKIPEDIA, NOVEMBER 2011; COMPARED TO UN DATA, JUNE 2011
MOBILE SUBSCRIPTION PENETRATION BY ASIAN COUNTRY

    161% 158%
                         151%
                                   147% 144%



                                                          113% 110%
                                                                    109% 108% 107%
                                                                                                                100%                                                                                                                                                  GLOBAL    !
                                                                                                                        94%
                                                                                                                                      89% 88% 87%
                                                                                                                                                                         76% 75%
                                                                                                                                                                                 71% 68%
                                                                                                                                                                                                                      61% 60%                                         AVERAGE   !
                                                                                                                                                                                                                              57% 56%
                                                                                                                                                                                                                                                              42%


                                                                                                                                                                                                                                                                      2%
     MACAU




                                                                                            BRUNEI
             HONG KONG




                                                                     TAIWAN




                                                                                                     THAILAND
                                                                                                                JAPAN




                                                                                                                                                                                    [ASIAN AVERAGE]




                                                                                                                                                                                                                      PAKISTAN
                                                                                                                                                                                                                                 LAOS
                                                                                                                                                                                                                                        BHUTAN
                                                                                                                                                                                                                                                 BANGLADESH
                         VIETNAM




                                                                                                                        PHILIPPINES
                                                                                                                                      INDONESIA


                                                                                                                                                             SRI LANKA
                                                          MALAYSIA
                                              SINGAPORE




                                                                              SOUTH KOREA
                                   MALDIVES




                                                                                                                                                  MONGOLIA




                                                                                                                                                                                                              CHINA




                                                                                                                                                                                                                                                              NEPAL
                                                                                                                                                                                                      INDIA
                                                                                                                                                                         CAMBODIA




                                                                                                                                                                                                                                                                      MYANMAR
we are social                                                                          SOURCE: LATEST CARRIER-REPORTED RESITERED SUBSCRIBER NUMBERS AS CITED IN WIKIPEDIA, NOVEMBER 2011 COMPARED TO UN DATA, JUNE 2011
PEOPLE IN ASIA
                   ACCOUNT FOR

                   55%
                 OF THE WORLD’S
                MOBILE SUBSCRIBERS



we are social             SOURCE: LATEST CARRIER-REPORTED REGISTERED SUBSCRIBERS, AS CITED IN WIKIPEDIA, NOVEMBER 2011
MOBILE INTERNET USERS ACROSS ASIA:


                 623,000,000

we are social                                        SOURCE: EMARKETER, MAY 2011
69%
                 OF ASIA’S INTERNET USERS
                ACCESS VIA MOBILE DEVICES




we are social                               SOURCE: NIELSEN
$!
                 THE VALUE OF MOBILE COMMERCE IN
                 ASIA IN 2012 IS EXPECTED TO EXCEED


                US$ 139 BILLION

we are social                          SOURCE: ZDNET ASIA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
COUNTRY BY COUNTRY
                 A CLOSER LOOK AT EACH ASIAN MARKET




we are social
BANGLADESH


                   142,319,000                                                       25%                                 75%

                           TOTAL POPULATION                                        URBAN                                RURAL


                       1,735,020                                                       1%
                             INTERNET USERS                                        INTERNET PENETRATION



                        2,110,720                                                      1%
                USERS ON TOP SOCIAL NETWORK                                        SOCIAL NETWORK PENETRATION



                     79,677,000                                                                     56 %
                         MOBILE SUBSCRIBERS                                        MOBILE PENETRATION


                                                                                  SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social                                 LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
BHUTAN


                           708,265                                                   33%                                 67%

                           TOTAL POPULATION                                        URBAN                                RURAL


                             53,280                                                       8%
                             INTERNET USERS                                        INTERNET PENETRATION



                             62,680                                                       9%
                USERS ON TOP SOCIAL NETWORK                                        SOCIAL NETWORK PENETRATION



                           400,183                                                                   57 %
                         MOBILE SUBSCRIBERS                                        MOBILE PENETRATION


                                                                                  SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social                                 LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
BRUNEI DARUSSALAM


                           406,000                                                   72%                                 28%

                           TOTAL POPULATION                                        URBAN                                RURAL


                           318,900                                                                             79 %
                             INTERNET USERS                                        INTERNET PENETRATION



                           224,240                                                                  55 %
                USERS ON TOP SOCIAL NETWORK                                        SOCIAL NETWORK PENETRATION



                           437,932                                                                                   100+ %
                         MOBILE SUBSCRIBERS                                        MOBILE PENETRATION


                                                                                  SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social                                 LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
CAMBODIA


                     13,395,682                                                      20%                                 80%

                           TOTAL POPULATION                                        URBAN                                RURAL


                           329,680                                                     2%
                             INTERNET USERS                                        INTERNET PENETRATION



                           412,360                                                      3%
                USERS ON TOP SOCIAL NETWORK                                        SOCIAL NETWORK PENETRATION



                      10,189,746                                                                              76 %
                         MOBILE SUBSCRIBERS                                        MOBILE PENETRATION


                                                                                  SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social                                 LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
CHINA


                1,339,724,852                                                        50%                                 50%

                           TOTAL POPULATION                                        URBAN                                RURAL


                  485,000,000                                                               36%
                             INTERNET USERS                                        INTERNET PENETRATION



                  536,000,000                                                                40%
                USERS ON TOP SOCIAL NETWORK                                        SOCIAL NETWORK PENETRATION



                   916,500,000                                                                            67%
                         MOBILE SUBSCRIBERS                                        MOBILE PENETRATION


                                                                                  SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social                                 LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
HONG KONG


                         7,108,100                                                   100%

                           TOTAL POPULATION                                        URBAN


                        4,878,713                                                                         69 %
                             INTERNET USERS                                        INTERNET PENETRATION



                       3,828,000                                                                   54 %
                USERS ON TOP SOCIAL NETWORK                                        SOCIAL NETWORK PENETRATION



                       11,231,419                                                                                    100+ %
                         MOBILE SUBSCRIBERS                                        MOBILE PENETRATION


                                                                                  SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social                                 LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
INDIA


                1,210,193,422                                                        29%                                 71%

                           TOTAL POPULATION                                        URBAN                                RURAL


                  100,000,000                                                             8%
                             INTERNET USERS                                        INTERNET PENETRATION



                     38,045,000                                                         3%
                USERS ON TOP SOCIAL NETWORK                                        SOCIAL NETWORK PENETRATION



                  858,370,000                                                                              71 %
                         MOBILE SUBSCRIBERS                                        MOBILE PENETRATION


                                                                                  SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social                                 LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
INDONESIA


                   237,556,363                                                       43%                                 57%

                           TOTAL POPULATION                                        URBAN                                RURAL


                     39,600,000                                                               17 %
                             INTERNET USERS                                        INTERNET PENETRATION



                     40,829,720                                                               17 %
                USERS ON TOP SOCIAL NETWORK                                        SOCIAL NETWORK PENETRATION



                   210,391,300                                                                                     89 %
                         MOBILE SUBSCRIBERS                                        MOBILE PENETRATION


                                                                                  SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social                                 LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
JAPAN


                   127,720,000                                                       86%                                   14%

                           TOTAL POPULATION                                        URBAN                                RURAL


                     99,182,000                                                                               78 %
                             INTERNET USERS                                        INTERNET PENETRATION



                     24,700,000                                                                19 %
                USERS ON TOP SOCIAL NETWORK                                        SOCIAL NETWORK PENETRATION



                   127,280,000                                                                                         100 %
                         MOBILE SUBSCRIBERS                                        MOBILE PENETRATION


                                                                                  SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social                                 LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
LAOS


                       6,348,800                                               27%                                  73%

                           TOTAL POPULATION                                  URBAN                                RURAL


                           527,400                                                   8%
                             INTERNET USERS                                  INTERNET PENETRATION



                            109,180                                               2%
                USERS ON TOP SOCIAL NETWORK                                  SOCIAL NETWORK PENETRATION



                        3,819,929                                                                60%
                         MOBILE SUBSCRIBERS                                  MOBILE PENETRATION


                                                                            SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social                                 LATEST SITE-REPORTED FIGURES AS AT NOV 2011; LAOS NATIONAL AUTHORITY OF POST AND TELECOMS, NOVEMBER 2010
MACAU


                           558,100                                                   100%

                           TOTAL POPULATION                                        URBAN


                           280,900                                                               50 %
                             INTERNET USERS                                        INTERNET PENETRATION



                           208,580                                                         37 %
                USERS ON TOP SOCIAL NETWORK                                        SOCIAL NETWORK PENETRATION



                           900,000                                                                                   100+ %
                         MOBILE SUBSCRIBERS                                        MOBILE PENETRATION


                                                                                  SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social                                 LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
MALAYSIA


                     28,656,000                                                      64%                                 36%

                           TOTAL POPULATION                                        URBAN                                RURAL


                     16,902,600                                                                      59 %
                             INTERNET USERS                                        INTERNET PENETRATION



                      11,816,200                                                             41 %
                USERS ON TOP SOCIAL NETWORK                                        SOCIAL NETWORK PENETRATION



                      32,411,937                                                                                     100+ %
                         MOBILE SUBSCRIBERS                                        MOBILE PENETRATION


                                                                                  SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social                                 LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
MALDIVES


                            317,280                                                  35%                                 65%

                           TOTAL POPULATION                                        URBAN                                RURAL


                            107,460                                                       34 %
                             INTERNET USERS                                        INTERNET PENETRATION



                           114,320                                                         36 %
                USERS ON TOP SOCIAL NETWORK                                        SOCIAL NETWORK PENETRATION



                           465,824                                                                                   100+ %
                         MOBILE SUBSCRIBERS                                        MOBILE PENETRATION


                                                                                  SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social                                 LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
MONGOLIA


                       2,826,500                                                     61%                                 39%

                           TOTAL POPULATION                                        URBAN                                RURAL


                           350,000                                                          12 %
                             INTERNET USERS                                        INTERNET PENETRATION



                           236,520                                                        8%
                USERS ON TOP SOCIAL NETWORK                                        SOCIAL NETWORK PENETRATION



                       2,483,720                                                                                   88 %
                         MOBILE SUBSCRIBERS                                        MOBILE PENETRATION


                                                                                  SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social                                 LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
MYANMAR (BURMA)


                     48,337,000                                                                31%                                 69%

                           TOTAL POPULATION                                                  URBAN                                RURAL


                           110,000                                                               0.23 %
                             INTERNET USERS                                                  INTERNET PENETRATION



                                       N/A                                                     N/A
                USERS ON TOP SOCIAL NETWORK                                                  SOCIAL NETWORK PENETRATION



                           850,500                                                                2%
                         MOBILE SUBSCRIBERS                                                  MOBILE PENETRATION


                                                                                           SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social              THERE ARE NO OFFICIAL REPORTS OF SOCIAL MEDIA USER NUMBERS FOR MYANMAR; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
NEPAL


                     26,620,809                                                    17%                                   83%

                           TOTAL POPULATION                                        URBAN                                RURAL


                       1,072,900                                                        4%
                             INTERNET USERS                                        INTERNET PENETRATION



                       1,296,600                                                        5%
                USERS ON TOP SOCIAL NETWORK                                        SOCIAL NETWORK PENETRATION



                     11,056,830                                                             42!%
                         MOBILE SUBSCRIBERS                                        MOBILE PENETRATION


                                                                                  SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social                                 LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
PAKISTAN


                    177,671,000                                                      35%                                 65%

                           TOTAL POPULATION                                        URBAN                                RURAL


                     20,431,000                                                             12 %
                             INTERNET USERS                                        INTERNET PENETRATION



                       5,506,740                                                        3%
                USERS ON TOP SOCIAL NETWORK                                        SOCIAL NETWORK PENETRATION



                   107,900,000                                                                         61 %
                         MOBILE SUBSCRIBERS                                        MOBILE PENETRATION


                                                                                  SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social                                 LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
THE PHILIPPINES


                     94,013,200                                                      63%                                 37%

                           TOTAL POPULATION                                        URBAN                                RURAL


                     29,700,000                                                          32 %
                             INTERNET USERS                                        INTERNET PENETRATION



                     26,752,000                                                        28 %
                USERS ON TOP SOCIAL NETWORK                                        SOCIAL NETWORK PENETRATION



                      88,119,840                                                                                      94 %
                         MOBILE SUBSCRIBERS                                        MOBILE PENETRATION


                                                                                  SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social                                 LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
SINGAPORE


                       5,076,700                                                     100%

                           TOTAL POPULATION                                        URBAN


                       3,658,400                                                                           72 %
                             INTERNET USERS                                        INTERNET PENETRATION



                       2,602,920                                                                  51 %
                USERS ON TOP SOCIAL NETWORK                                        SOCIAL NETWORK PENETRATION



                       7,322,553                                                                                     100+ %
                         MOBILE SUBSCRIBERS                                        MOBILE PENETRATION


                                                                                  SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social                                 LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
SOUTH KOREA


                     48,219,000                                                      82%                                  18%

                           TOTAL POPULATION                                        URBAN                                RURAL


                     39,440,000                                                                                 82 %
                             INTERNET USERS                                        INTERNET PENETRATION



                     25,000,000                                                                   52 %
                USERS ON TOP SOCIAL NETWORK                                        SOCIAL NETWORK PENETRATION



                     52,600,000                                                                                      100+ %
                         MOBILE SUBSCRIBERS                                        MOBILE PENETRATION


                                                                                  SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social                                 LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
SRI LANKA


                     20,653,000                                                    15%                                    85%

                           TOTAL POPULATION                                        URBAN                                RURAL


                        1,776,900                                                         9%
                             INTERNET USERS                                        INTERNET PENETRATION



                        1,126,020                                                        5%
                USERS ON TOP SOCIAL NETWORK                                        SOCIAL NETWORK PENETRATION



                     18,013,623                                                                                    87 %
                         MOBILE SUBSCRIBERS                                        MOBILE PENETRATION


                                                                                  SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social                                 LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
TAIWAN


                      23,197,947                                                     78%                                 22%

                           TOTAL POPULATION                                        URBAN                                RURAL


                      16,147,000                                                                           70 %
                             INTERNET USERS                                        INTERNET PENETRATION



                      11,163,900                                                                48 %
                USERS ON TOP SOCIAL NETWORK                                        SOCIAL NETWORK PENETRATION



                     25,412,000                                                                                      100+ %
                         MOBILE SUBSCRIBERS                                        MOBILE PENETRATION


                                                                                  SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social                                 LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
THAILAND


                     67,070,000                                                      31%                                 69%

                           TOTAL POPULATION                                        URBAN                                RURAL


                     18,310,000                                                        27 %
                             INTERNET USERS                                        INTERNET PENETRATION



                     12,881,800                                                                19 %
                USERS ON TOP SOCIAL NETWORK                                        SOCIAL NETWORK PENETRATION



                      71,824,561                                                                                     100+ %
                         MOBILE SUBSCRIBERS                                        MOBILE PENETRATION


                                                                                  SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social                                 LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
VIETNAM


                     85,846,997                                                      30%                                 70%

                           TOTAL POPULATION                                        URBAN                                RURAL


                     29,268,606                                                           34 %
                             INTERNET USERS                                        INTERNET PENETRATION



                       6,800,000                                                          8%
                USERS ON TOP SOCIAL NETWORK                                        SOCIAL NETWORK PENETRATION



                  129,729,035                                                                                        100+ %
                         MOBILE SUBSCRIBERS                                        MOBILE PENETRATION


                                                                                  SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social                                 LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS:
                          HTTP://WEARESOCIAL.SG


we are social
SIMON KEMP    LAM CAI YU
               MANAGING DIRECTOR   ACCOUNT EXECUTIVE
                      @ESKIMON     @HICAIS
      SIMON.KEMP@WEARESOCIAL.SG    CAIYU.LAM@WEARESOCIAL.SG
           HTTP://WEARESOCIAL.SG   HTTP://WEARESOCIAL.SG


we are social

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We Are Social's Guide to Social, Digital & Mobile in Asia (Overview, Nov 2011)

  • 1. SOCIAL, DIGITAL AND MOBILE IN ASIA we are social DECEMBER 2011
  • 2. COUNTRIES COVERED IN THIS REPORT BANGLADESH JAPAN NEPAL BRUNEI SOUTH KOREA PAKISTAN BHUTAN LAOS PHILIPPINES CAMBODIA MACAU SINGAPORE CHINA MALAYSIA SRI LANKA HONG KONG MALDIVES TAIWAN INDIA MONGOLIA THAILAND INDONESIA MYANMAR VIETNAM we are social
  • 3. we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SG we are social
  • 4. THE REGIONAL PICTURE ASIA-WIDE DATA AND STATISTICS we are social
  • 5. CURRENT POPULATION OF ASIA: 3,715,000,O00 we are social SOURCE: UN, JUNE 2011
  • 6. ASIAN COUNTRIES ACCOUNT FOR 53% OF THE TOTAL WORLD POPULATION we are social SOURCE: UN, JUNE 2011
  • 7. ASIA’S POPULATION IS STILL MOSTLY RURAL, WITH AROUND 58% OF ITS POPULATION LIVING IN RURAL AREAS we are social SOURCE: UN DATA, JUNE 2011
  • 8. 25% OF PEOPLE LIVING IN ASIA ARE BELOW THE AGE OF 15 we are social SOURCE: UN DATA, JUNE 2011
  • 9. THE REGIONAL ASIAN PICTURE 3,714,544,017 42% 58% 74% ASIA’S TOTAL POPULATION URBAN RURAL 909,180,759 24% INTERNET USERS INTERNET PENETRATION 750,463,600 20% USERS OF TOP SOCIAL NETWORKS SOCIAL NETWORK PENETRATION 2,767,417,932 75% MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 10. INTERNET USERS ACROSS ASIA: 909,000,000 we are social SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011
  • 11. INTERNET PENETRATION ACROSS ASIA IS ROUGHLY 24% we are social SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011 COMPARED TO UN DATA, JUNE 2011
  • 12. SOUTH KOREA 82% BRUNEI we are social JAPAN 79% 78% SINGAPORE 72% TAIWAN HONG KONG 70% 69% MALAYSIA 59% MACAU CHINA 50% 36% VIETNAM MALDIVES 34% 34% PHILIPPINES 32% THAILAND 27% 24% [AVERAGE] 17% INDONESIA MONGOLIA 12% 11% PAKISTAN 9% SRI LANKA 8% LAOS 8% INDIA 8% BHUTAN INTERNET PENETRATION BY ASIAN COUNTRY 4% NEPAL 2% CAMBODIA 1% BANGLADESH GLOBAL AVERAGE ! ! 0% MYANMAR SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011
  • 13. PEOPLE IN ASIA ACCOUNT FOR 44% OF THE WORLD’S INTERNET USERS we are social SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011
  • 14. WEB USERS IN ASIA SPEND AN AVERAGE OF 16.5 HOURS PER MONTH USING THE INTERNET we are social SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  • 15. we are social $ 89% OF INTERNET USERS IN ASIA INTEND TO MAKE ONLINE PURCHASES IN THE NEXT 6 MONTHS SOURCE: NIELSEN, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  • 16. we are social $ 65% OF INTERNET USERS IN ASIA USE ONLINE PRICE COMPARISON SERVICES SOURCE: MICROSOFT ADVERTISING / AEGIS MEDIA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  • 17. SOCIAL MEDIA USERS ACROSS ASIA: 750,000,000 we are social SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS FOR THE MOST POPULAR SOCIAL NETWORK IN EACH COUNTRY, NOVEMBER 2011
  • 18. SOCIAL NETWORKING PENETRATION BY ASIAN COUNTRY 55% 54% 52% 51% 42% 41% 40% 37% 36% 28% GLOBAL ! 20% 19% 19% 17% AVERAGE ! 9% 8% 8% 3% 3% 3% 1% 5% 5% 2% N/A BRUNEI HONG KONG MACAU TAIWAN [AVERAGE] JAPAN BHUTAN MALDIVES THAILAND PAKISTAN BANGLADESH LAOS VIETNAM PHILIPPINES INDONESIA SRI LANKA MALAYSIA SOUTH KOREA SINGAPORE MONGOLIA CHINA NEPAL INDIA CAMBODIA MYANMAR we are social SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS FOR THE MOST POPULAR SOCIAL NETWORK IN EACH COUNTRY, NOVEMBER 2011
  • 19. LARGEST SOCIAL NETWORKS IN ASIA QZONE 536 M TENCENT WEIBO 310 M SINA WEIBO 250 M FACEBOOK 172 M we are social SOURCE: LATEST SITE-REPORTED REGISTERED USER NUMBERS, NOVEMBER 2011
  • 20. QZONE IS MORE THAN 3 TIMES BIGGER THAN FACEBOOK ACROSS ASIA we are social SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS
  • 21. THE ‘MOST SOCIAL’ COUNTRIES IN THE WORLD ARE IN ASIA 75 % 75 % 68 % 64 % 64 % PHILIPPINES INDONESIA MALAYSIA RUSSIA BRAZIL we are social SOURCE: GLOBAL WEB INDEX, JUNE 2011
  • 22. 81% OF ASIA’S TOP BRANDS USE SOCIAL MEDIA we are social SOURCE: BURSON MARSTELLER
  • 23. MOBILE SUBSCRIBERS ACROSS ASIA: 2,767,417,932 we are social SOURCE: LATEST CARRIER-REPORTED REGISTERED SUBSCRIBERS, AS CITED IN WIKIPEDIA, NOVEMBER 2011
  • 24. THREE QUARTERS OF ASIA’S POPULATION HAS A MOBILE PHONE we are social SOURCE: LATEST CARRIER-REPORTED REGISTERED SUBSCRIBERS, AS CITED IN WIKIPEDIA, NOVEMBER 2011; COMPARED TO UN DATA, JUNE 2011
  • 25. MOBILE SUBSCRIPTION PENETRATION BY ASIAN COUNTRY 161% 158% 151% 147% 144% 113% 110% 109% 108% 107% 100% GLOBAL ! 94% 89% 88% 87% 76% 75% 71% 68% 61% 60% AVERAGE ! 57% 56% 42% 2% MACAU BRUNEI HONG KONG TAIWAN THAILAND JAPAN [ASIAN AVERAGE] PAKISTAN LAOS BHUTAN BANGLADESH VIETNAM PHILIPPINES INDONESIA SRI LANKA MALAYSIA SINGAPORE SOUTH KOREA MALDIVES MONGOLIA CHINA NEPAL INDIA CAMBODIA MYANMAR we are social SOURCE: LATEST CARRIER-REPORTED RESITERED SUBSCRIBER NUMBERS AS CITED IN WIKIPEDIA, NOVEMBER 2011 COMPARED TO UN DATA, JUNE 2011
  • 26. PEOPLE IN ASIA ACCOUNT FOR 55% OF THE WORLD’S MOBILE SUBSCRIBERS we are social SOURCE: LATEST CARRIER-REPORTED REGISTERED SUBSCRIBERS, AS CITED IN WIKIPEDIA, NOVEMBER 2011
  • 27. MOBILE INTERNET USERS ACROSS ASIA: 623,000,000 we are social SOURCE: EMARKETER, MAY 2011
  • 28. 69% OF ASIA’S INTERNET USERS ACCESS VIA MOBILE DEVICES we are social SOURCE: NIELSEN
  • 29. $! THE VALUE OF MOBILE COMMERCE IN ASIA IN 2012 IS EXPECTED TO EXCEED US$ 139 BILLION we are social SOURCE: ZDNET ASIA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  • 30. COUNTRY BY COUNTRY A CLOSER LOOK AT EACH ASIAN MARKET we are social
  • 31. BANGLADESH 142,319,000 25% 75% TOTAL POPULATION URBAN RURAL 1,735,020 1% INTERNET USERS INTERNET PENETRATION 2,110,720 1% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 79,677,000 56 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 32. BHUTAN 708,265 33% 67% TOTAL POPULATION URBAN RURAL 53,280 8% INTERNET USERS INTERNET PENETRATION 62,680 9% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 400,183 57 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 33. BRUNEI DARUSSALAM 406,000 72% 28% TOTAL POPULATION URBAN RURAL 318,900 79 % INTERNET USERS INTERNET PENETRATION 224,240 55 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 437,932 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 34. CAMBODIA 13,395,682 20% 80% TOTAL POPULATION URBAN RURAL 329,680 2% INTERNET USERS INTERNET PENETRATION 412,360 3% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 10,189,746 76 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 35. CHINA 1,339,724,852 50% 50% TOTAL POPULATION URBAN RURAL 485,000,000 36% INTERNET USERS INTERNET PENETRATION 536,000,000 40% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 916,500,000 67% MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 36. HONG KONG 7,108,100 100% TOTAL POPULATION URBAN 4,878,713 69 % INTERNET USERS INTERNET PENETRATION 3,828,000 54 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 11,231,419 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 37. INDIA 1,210,193,422 29% 71% TOTAL POPULATION URBAN RURAL 100,000,000 8% INTERNET USERS INTERNET PENETRATION 38,045,000 3% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 858,370,000 71 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 38. INDONESIA 237,556,363 43% 57% TOTAL POPULATION URBAN RURAL 39,600,000 17 % INTERNET USERS INTERNET PENETRATION 40,829,720 17 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 210,391,300 89 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 39. JAPAN 127,720,000 86% 14% TOTAL POPULATION URBAN RURAL 99,182,000 78 % INTERNET USERS INTERNET PENETRATION 24,700,000 19 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 127,280,000 100 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 40. LAOS 6,348,800 27% 73% TOTAL POPULATION URBAN RURAL 527,400 8% INTERNET USERS INTERNET PENETRATION 109,180 2% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 3,819,929 60% MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; LAOS NATIONAL AUTHORITY OF POST AND TELECOMS, NOVEMBER 2010
  • 41. MACAU 558,100 100% TOTAL POPULATION URBAN 280,900 50 % INTERNET USERS INTERNET PENETRATION 208,580 37 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 900,000 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 42. MALAYSIA 28,656,000 64% 36% TOTAL POPULATION URBAN RURAL 16,902,600 59 % INTERNET USERS INTERNET PENETRATION 11,816,200 41 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 32,411,937 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 43. MALDIVES 317,280 35% 65% TOTAL POPULATION URBAN RURAL 107,460 34 % INTERNET USERS INTERNET PENETRATION 114,320 36 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 465,824 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 44. MONGOLIA 2,826,500 61% 39% TOTAL POPULATION URBAN RURAL 350,000 12 % INTERNET USERS INTERNET PENETRATION 236,520 8% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 2,483,720 88 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 45. MYANMAR (BURMA) 48,337,000 31% 69% TOTAL POPULATION URBAN RURAL 110,000 0.23 % INTERNET USERS INTERNET PENETRATION N/A N/A USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 850,500 2% MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social THERE ARE NO OFFICIAL REPORTS OF SOCIAL MEDIA USER NUMBERS FOR MYANMAR; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 46. NEPAL 26,620,809 17% 83% TOTAL POPULATION URBAN RURAL 1,072,900 4% INTERNET USERS INTERNET PENETRATION 1,296,600 5% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 11,056,830 42!% MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 47. PAKISTAN 177,671,000 35% 65% TOTAL POPULATION URBAN RURAL 20,431,000 12 % INTERNET USERS INTERNET PENETRATION 5,506,740 3% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 107,900,000 61 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 48. THE PHILIPPINES 94,013,200 63% 37% TOTAL POPULATION URBAN RURAL 29,700,000 32 % INTERNET USERS INTERNET PENETRATION 26,752,000 28 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 88,119,840 94 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 49. SINGAPORE 5,076,700 100% TOTAL POPULATION URBAN 3,658,400 72 % INTERNET USERS INTERNET PENETRATION 2,602,920 51 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 7,322,553 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 50. SOUTH KOREA 48,219,000 82% 18% TOTAL POPULATION URBAN RURAL 39,440,000 82 % INTERNET USERS INTERNET PENETRATION 25,000,000 52 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 52,600,000 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 51. SRI LANKA 20,653,000 15% 85% TOTAL POPULATION URBAN RURAL 1,776,900 9% INTERNET USERS INTERNET PENETRATION 1,126,020 5% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 18,013,623 87 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 52. TAIWAN 23,197,947 78% 22% TOTAL POPULATION URBAN RURAL 16,147,000 70 % INTERNET USERS INTERNET PENETRATION 11,163,900 48 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 25,412,000 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 53. THAILAND 67,070,000 31% 69% TOTAL POPULATION URBAN RURAL 18,310,000 27 % INTERNET USERS INTERNET PENETRATION 12,881,800 19 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 71,824,561 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 54. VIETNAM 85,846,997 30% 70% TOTAL POPULATION URBAN RURAL 29,268,606 34 % INTERNET USERS INTERNET PENETRATION 6,800,000 8% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 129,729,035 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 55. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG we are social
  • 56. SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SG we are social