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SOCIAL, DIGITAL
AND MOBILE IN


INDIA
NOVEMBER 2012
we are social
FOR FURTHER INFORMATION AND OTHER
 REPORTS IN THE #SDMW SERIES, PLEASE
CONTACT SIMON KEMP AT WE ARE SOCIAL:

       SAYHEL...
NOV
2012                    INDIA

                 1,205,074,000                                                         ...
CURRENT POPULATION OF INDIA:


1,205,074,000

                               SOURCE: THE US CENSUS BUREAU (OCT 2012)   4
INDIA’S POPULATION WILL
  GROW BY MORE THAN


16,000,000
    PEOPLE IN 2012


                     SOURCE: BASED ON DATA F...
THAT EQUATES TO A NEW BABY BORN


EVERY 2 SECONDS

                         SOURCE: BASED ON DATA FROM THE US CENSUS BUREA...
69%
OF INDIA’S POPULATION
 LIVES IN RURAL AREAS



                  SOURCE: THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFA...
56%
 OF INDIA’S POPULATION
IS UNDER THE AGE OF 30



                    SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (...
MEDIAN AGE OF
INDIA’S POPULATION:


      26

                      SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2...
30%
OF INDIA’S POPULATION
IS BELOW THE AGE OF 15



                    SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (O...
NUMBER OF INTERNET USERS IN INDIA:


   137,000,000

                          SOURCE: INTERNET AND MOBILE ASSOCIATION OF ...
(!
 THAT’S BIGGER THAN THE
  POPULATION OF JAPAN                                                          )!
      SOURCES...
INTERNET PENETRATION IN INDIA:


          11%

          SOURCES: BASED ON DATA FROM INTERNET AND MOBILE ASSOCIATION OF I...
(!     THAT’S 3 TIMES LOWER
     THAN THE GLOBAL AVERAGE                                                                  ...
BUT INDIA’S INTERNET
  POPULATION IS STILL THE


THIRD LARGEST
   IN THE WORLD, AFTER
    CHINA AND THE USA


      SOURCE...
THE NUMBER OF INTERNET USERS
IN INDIA IS GROWING BY MORE THAN


     1,500,000
         EVERY MONTH


                    ...
(!
 THAT’S LIKE ADDING THE POPULATION
   OF THE NETHERLANDS EVERY YEAR                                             )!
    ...
INDIA ADDS A NEW
INTERNET USER EVERY


2 SECONDS

                      SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012)   18
INDIA IS THE


 FASTEST
  GROWING ONLINE
MARKET IN THE WORLD


                      SOURCE: COMSCORE (AUG 2012)   19
INTERNET USE IN
 INDIA GREW BY


   41%
IN THE 12 MONTHS
   TO JULY 2012


                   SOURCE: COMSCORE (AUG 2012) ...
75%
OF INDIAN NETIZENS ARE
 BELOW THE AGE OF 35



                         SOURCE: COMSCORE (AUG 2012)   21
39%
OF INDIA’S INTERNET
 USERS ARE FEMALE



                      SOURCE: COMSCORE (AUG 2012)   22
A REPORT FOUND THAT INDIAN
NETIZENS SPEND AN AVERAGE OF


    8 HOURS
 EVERY DAY ON THE INTERNET



                      ...
IF THAT WERE TRUE OF ALL OF INDIA’S
   NETIZENS, THAT WOULD ADD UP TO


 1,000,000,000
HOURS SPENT ONLINE EVERY SINGLE DAY...
(!                                                         )!
  THAT’S THE EQUIVALENT OF MORE
 THAN 45 MILLION YEARS SPENT...
83%
  OF INDIAN NETIZENS SAY THEY COULDN’T LIVE
WITHOUT THE INTERNET FOR MORE THAN 24 HOURS



                           ...
YOUNG PEOPLE IN INDIA WILL SPEND MORE THAN


US $9,000,000,000
   ON MOBILE INTERNET ACTIVITIES IN 2012



               ...
(!   THAT’S MORE THAN THE ENTIRE
     ANNUAL GDP OF THE BAHAMAS                                                           ...
THERE ARE


     156
INTERNET PROVIDERS
     IN INDIA


                     SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA...
29,000,000
INDIAN HOUSEHOLDS HAVE
 ACCESS TO THE INTERNET



                          SOURCE: JUXT, AS CITED IN THE ADMA ...
15,000,000
INDIANS USE BROADBAND SERVICES




                        SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA (JUN 2...
(!    THAT’S MORE THAN THE
     POPULATION OF ECUADOR                                  )!
                  SOURCE: BASED ...
72%
OF INDIAN NETIZENS
LIVE IN URBAN AREAS



              SOURCE: BASED ON DATA FROM INTERNET AND MOBILE ASSOCIATION OF ...
REASONS FOR GOING ONLINE IN URBAN INDIA




     87%                    67%
 COMMUNICATION              SOCIAL
           ...
NUMBER OF INTERNET USERS
LIVING IN RURAL AREAS OF INDIA:


  38,000,000

                        SOURCE: THE INTERNET AND ...
82%
 OF INDIA’S RURAL NETIZENS GO
ONLINE AT LEAST ONCE PER MONTH



                        SOURCE: INTERNET AND MOBILE AS...
INDIA’S RURAL CONNECTION POINTS




     58%                    12%
 VIA WEBCAFÉS AND         VIA MOBILE
COMMUNITY CENTRES...
REASONS FOR GOING ONLINE IN RURAL INDIA




     75%                    56%
 ENTERTAINMENT          COMMUNICATION


      ...
73%
OF INDIA’S NETIZENS
WATCH ONLINE VIDEO



                      SOURCE: COMSCORE VIDEO METRIX (JUN 2012)   39
INDIAN NETIZENS
WATCHED AN AVERAGE OF


77 VIDEOS
  EACH IN JUNE 2012



                        SOURCE: COMSCORE (AUG 201...
41%
OF INDIAN NETIZENS
PLAY ONLINE GAMES



                     SOURCE: COMSCORE (AUG 2012)   41
GROWTH OF ONLINE GAMES IN
INDIA IN THE PAST 12 MONTHS:


         60%

                               SOURCE: COMSCORE (AU...
60%
OF INDIA’S NETIZENS MAKE
  USE OF ONLINE RETAIL



                           SOURCE: COMSCORE (AUG 2012)   43
APPAREL IS THE FASTEST GROWING
ONLINE RETAIL CATEGORY IN INDIA,
 FOLLOWED BY CONSUMER GOODS




                          ...
ONLINE ADVERTISING IN INDIA IS
GROWING AT AN ANNUAL RATE OF


          25%

                        SOURCE: INTERNET AND ...
ONLINE AD SPEND
EQUATES TO AROUND


    11%
  OF OFFLINE AD
  SPEND IN INDIA


                    SOURCE: INTERNET AND MO...
TOGETHER, GOOGLE AND
FACEBOOK ACCOUNT FOR


     60%
  OF INDIA'S ONLINE
 ADVERTISING MARKET


                       SOUR...
50%
OF INDIA’S CLASSIFIEDS
MARKET IS ONLINE ADS



                         SOURCE: AVENDUS, AS CITED IN THE ADMA YEARBOOK...
SOCIAL NETWORKING IS THE PRIMARY
DRIVER OF ONLINE ACTIVITY IN INDIA




                                     SOURCE: COMSC...
SOCIAL NETWORKING USERS IN INDIA:


    60,545,120

                              SOURCE: FACEBOOK AD PLANNER (NOV 2012)  ...
(!THAT’S EQUIVALENT TO THE
 TOTAL POPULATION OF ITALY                                )!
                SOURCE: BASED ON D...
SOCIAL MEDIA PENETRATION IN INDIA:


             5%

                 SOURCES: BASED ON DATA FROM FACEBOOK AD PLANNER (NO...
ESTIMATES OF THE TOTAL NUMBER OF SOCIAL
NETWORK USERS IN INDIA ARE MUCH HIGHER:


        global

        web!
        ind...
THE NUMBER OF SOCIAL
NETWORK USERS IN INDIA WILL GROW BY


            52%
             THIS YEAR


                      ...
2 IN 3
 SOCIAL MEDIA USERS IN INDIA
ACCESS A SOCIAL SITE EVERY DAY



                     SOURCE: ANNIK TECHNOLOGY SERVIC...
1 IN 4
ONLINE MINUTES IN INDIA IS SPENT
  ON SOCIAL NETWORKING SITES



                                   SOURCE: COMSCOR...
44%
  OF INDIA’S NETIZENS USED
FACEBOOK IN THE PAST MONTH



       SOURCES: BASED ON DATA FROM FACEBOOK AD PLANNER (NOV 2...
NEW FACEBOOK USERS IN
INDIA IN THE PAST 6 MONTHS:


14,770,840

                              SOURCE: SOCIALBAKERS (NOV 20...
A NEW FACEBOOK
 USER SIGNS UP IN INDIA


EVERY SECOND

                          SOURCE: BASED ON DATA FROM SOCIALBAKERS (...
30%
 OF NEW SIGNUPS TO FACEBOOK IN
INDIA COME FROM MOBILE DEVICES



                         SOURCE: PLUGGED.IN, AS CITED...
CURRENTLY, ONLY


        5%
OF THE INDIAN POPULATION
     IS ON FACEBOOK


              SOURCE: BASED ON DATA FROM SOCIA...
BUT INDIA ALREADY HAS THE


      THIRD
   LARGEST FACEBOOK
POPULATION IN THE WORLD


                            SOURCE: ...
NOV
2012        FACEBOOK IN INDIA
         55-64:   65+:
   45-54: 1%       1%
    3%

        35-44:    13-17:
         7...
NOV
2012   TOP FACEBOOK PAGES IN INDIA
         # FACEBOOK PAGE          ‘LIKES’
        01 TATA DOCOMO            9,718,5...
FACEBOOK USERS BY CITY




5.9 M           5.1 M             3.6 M
MUMBAI       RIO DE JANEIRO   NEW YORK CITY

          ...
30%
 OF INDIA’S FACEBOOK USERS LIVE
IN THE COUNTRY’S 8 BIGGEST CITIES



                                SOURCE: KETCHUM S...
63%
OF INDIAN FACEBOOK USERS ARE FROM
LOCATIONS BEYOND THE TOP 20 CITIES



                                SOURCE: KETCHU...
INDIAN BRANDS ARE GROWING
THEIR FAN BASES FASTER THAN
  THE TOP GLOBAL BRANDS




                              SOURCE: KE...
33,000,000
INDIAN NETIZENS USE MORE
THAN ONE SOCIAL NETWORK



                       SOURCE: AVENDUS, AS CITED IN THE ADM...
50%
 OF INDIA’S NETIZENS USE SOCIAL MEDIA
TO INFORM ONLINE PURCHASE DECISIONS



                             SOURCE: COMS...
TWITTER USERS IN INDIA:


15,000,000

                          SOURCE: SEMIOCAST (JUL 2012)   71
INDIAN USERS
ACCOUNT FOR


  3%
OF TWITTER’S
GLOBAL TOTAL


               SOURCE: BEEVOLVE (OCT 2012)   72
29%
 OF INDIAN NETIZENS USED
TWITTER IN THE PAST MONTH



                            SOURCE: GLOBAL WEB INDEX WAVE 7 (SEP...
INDIA HAS THE SECOND HIGHEST
LINKEDIN POPULATION IN THE WORLD,
      AFTER THE UNITED STATES




                         ...
LINKEDIN USERS IN INDIA:


15,396,526

                           SOURCE: SOCIALBAKERS (SEP 2012)   75
LINKEDIN PENETRATION IN INDIA:


         1.3%

                                 SOURCE: SOCIALBAKERS (SEP 2012)   76
UNIQUE VISITORS TO YOUTUBE
 FROM INDIA IN JULY 2012:


55,800,000

                             SOURCE: COMSCORE (AUG 2012...
INDIAN USERS VIEW MORE THAN


4,000,000,000
VIDEOS ON YOUTUBE EACH MONTH



                         SOURCE: BASED ON DATA...
YOUTUBE REACHED


   41%
   OF INDIA’S
NETIZENS IN JULY


     SOURCES: BASED ON DATA FROM COMSCORE (AUG 2012) AND THE INT...
1,250
INDIANS VISIT YOUTUBE
 EVERY SINGLE MINUTE



                        SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012)...
THAT’S MORE THAN


        20
  VISITORS TO YOUTUBE
FROM INDIA EVERY SECOND


                          SOURCE: BASED ON D...
TOTAL VIEWS ON RAJSHRI, INDIA’S
MOST POPULAR YOUTUBE CHANNEL:


1,194,200,000

                     SOURCES: SOCIALBAKERS ...
14%
OF ALL GLOBAL GOOGLE+
 USERS ARE FROM INDIA



                        SOURCE: WEB MONITORING (FEB 2012)   83
THIS SUGGESTS
 THERE ARE MORE THAN


50,000,000
GOOGLE+ USERS IN INDIA



           SOURCES: BASED ON DATA FROM WEB MONIT...
BANGALORE IS HOME TO
 MORE GOOGLE+ USERS THAN
ANY OTHER CITY IN THE WORLD




                              SOURCE: WEB MO...
87%
OF INDIAN BLOGGERS ARE MALE




                    SOURCE: GLOBAL WEB INDEX WAVE 6, AS CITED IN THE ADMA YEARBOOK 201...
5%
      OF THE WORLD’S
FOURSQUARE USERS LIVE IN INDIA



                                 SOURCE: APPAPPEAL (ACCESSED SEP...
MORE THAN


1,500,000
INDIANS USE TUMBLR
   EVERY MONTH


                     SOURCE: QUANTCAST (ACCESSED OCT 2012)   88
ON AVERAGE, INDIAN
TUMBLR USERS VIEW


      13
PAGES EACH MONTH



                     SOURCE: QUANTCAST (ACCESSED OCT 2...
NUMBER OF MOBILE SUBSCRIBERS IN INDIA:


     934,100,000

                             SOURCE: TELECOM REGULATORY AUTHORI...
INDIA’S TELECOMS INDUSTRY IS THE


SECOND LARGEST
    IN THE WORLD AFTER CHINA



         SOURCES: BASED ON DATA FROM TEL...
THE NUMBER OF MOBILE
 SUBSCRIBERS IN INDIA IS


  30 TIMES
GREATER THAN THE NUMBER
OF FIXED-LINE SUBSCRIBERS


           ...
INDIA IS ‘MOSTLY MOBILE’



                 VS

 934 M                                 31 M
MOBILE PHONE                 ...
36%
 OF ALL MOBILE SUBSCRIBERS IN
INDIA ARE FROM RURAL REGIONS



         SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA (...
MOBILE INTERNET USERS IN INDIA:


  50,000,000

                           SOURCE: GOOGLE INDIA, AS CITED IN IAMWIRE (NOV ...
(!
 THAT’S EQUIVALENT TO THE TOTAL
  POPULATION OF SOUTH KOREA                                       )!
                  ...
INTERNET USE IN INDIA BY CONNECTION DEVICE




                  VS

      52%                           42%
     MOBILE  ...
36%
  OF INDIAN NETIZENS ACCESS
THE INTERNET ON MOBILE PHONES



      SOURCE: BASED ON DATA FROM GOOGLE INDIA, AS CITED I...
57%
OF INDIAN YOUTH IN LARGE CITIES ACCESS
  THE INTERNET USING MOBILE PHONES



                                  SOURCE:...
NUMBER OF 3G USERS IN INDIA:


  6,000,000

                        SOURCE: DNA (MAR 2012), AS CITED IN KPMG-FICCI (MAR 20...
3G PENETRATION
IN INDIA IS JUST


  0.5%

             SOURCE: BASED ON DATA FROM DNA (MAR 2012), AS CITED IN KPMG-FICCI (...
NUMBER OF SMARTPHONE USERS IN INDIA:


      27,000,000

                                   SOURCE: NIELSEN (JUN 2012)   1...
(!   THAT’S MORE THAN THE TOTAL
      POPULATION OF AUSTRALIA                                       )!
                   ...
SMARTPHONE PENETRATION
  IN INDIA IS LESS THAN


        3%

                          SOURCE: NIELSEN (JUN 2012)   104
INDIAN SMARTPHONE USERS SPEND


    81 HOURS
  PER MONTH ON THEIR DEVICES



                                SOURCE: NIELS...
THAT EQUATES
 TO MORE THAN


40 DAYS
 EACH YEAR USING
THEIR SMARTPHONE


                   SOURCE: BASED ON DATA FROM NIE...
3 IN 4
INDIAN SMARTPHONE USERS
ACCESS SOCIAL MEDIA SITES



                      SOURCE: NIELSEN MOBILE INSIGHTS, AS CITE...
INDIAN MEN SPEND


            50%
  MORE TIME BROWSING THE INTERNET
ON THEIR SMARTPHONE THAN WOMEN DO


                 ...
INDIAN WOMEN SPEND


          150%
MORE TIME USING INSTANT MESSAGING
ON THEIR SMARTPHONE THAN MEN DO


                  ...
25%
OF YOUTUBE’S VIEWS IN INDIA
 ARE FROM MOBILE DEVICES



                              SOURCE: GOOGLE, AS CITED IN FICC...
50%
  OF INDIA’S MUSIC REVENUES
STEM FROM MOBILE DOWNLOADS



                        SOURCE: AVENDUS, AS CITED IN THE ADM...
THERE ARE CURRENTLY


    1,000,000
MOBILE TV SUBSCRIPTIONS IN INDIA



                                   SOURCE: KPMG-FI...
8776                                          8762
9361937 39273093987230292                       8723 98787234587623459
...
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
  WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN S...
WE ARE SOCIAL SINGAPORE
        @WEARESOCIALSG
          +65 9146 5356
SAYHELLO@WEARESOCIAL.SG
         WEARESOCIAL.SG
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We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 1 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 2 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 3 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 4 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 5 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 6 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 7 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 8 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 9 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 10 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 11 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 12 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 13 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 14 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 15 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 16 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 17 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 18 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 19 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 20 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 21 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 22 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 23 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 24 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 25 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 26 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 27 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 28 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 29 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 30 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 31 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 32 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 33 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 34 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 35 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 36 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 37 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 38 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 39 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 40 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 41 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 42 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 43 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 44 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 45 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 46 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 47 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 48 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 49 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 50 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 51 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 52 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 53 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 54 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 55 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 56 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 57 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 58 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 59 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 60 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 61 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 62 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 63 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 64 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 65 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 66 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 67 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 68 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 69 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 70 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 71 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 72 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 73 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 74 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 75 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 76 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 77 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 78 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 79 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 80 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 81 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 82 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 83 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 84 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 85 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 86 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 87 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 88 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 89 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 90 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 91 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 92 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 93 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 94 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 95 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 96 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 97 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 98 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 99 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 100 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 101 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 102 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 103 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 104 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 105 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 106 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 107 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 108 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 109 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 110 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 111 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 112 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 113 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 114 We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) Slide 115
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This is the Second Edition (Oct 2012) of We Are Social's exploration of Social, Digital and Mobile in India. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.

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We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012)

  1. 1. SOCIAL, DIGITAL AND MOBILE IN INDIA NOVEMBER 2012 we are social
  2. 2. FOR FURTHER INFORMATION AND OTHER REPORTS IN THE #SDMW SERIES, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 WEARESOCIAL.SG 3
  3. 3. NOV 2012 INDIA 1,205,074,000 31% 69% TOTAL POPULATION URBAN RURAL 137,000,000 11% INTERNET USERS INTERNET PENETRATION 60,545,120 5% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 934,100,000 78% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 3 URBANISATION: UN (2011); INTERNET: INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012); SOCIAL NETWORK: FACEBOOK (OCT 2012); MOBILE: BASED ON TELECOM REGULATORY AUTHORITY OF INDIA (JUN 2012)
  4. 4. CURRENT POPULATION OF INDIA: 1,205,074,000 SOURCE: THE US CENSUS BUREAU (OCT 2012) 4
  5. 5. INDIA’S POPULATION WILL GROW BY MORE THAN 16,000,000 PEOPLE IN 2012 SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012) 5
  6. 6. THAT EQUATES TO A NEW BABY BORN EVERY 2 SECONDS SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012) 6
  7. 7. 69% OF INDIA’S POPULATION LIVES IN RURAL AREAS SOURCE: THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011) 7
  8. 8. 56% OF INDIA’S POPULATION IS UNDER THE AGE OF 30 SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) 8
  9. 9. MEDIAN AGE OF INDIA’S POPULATION: 26 SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012) 9
  10. 10. 30% OF INDIA’S POPULATION IS BELOW THE AGE OF 15 SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) 10
  11. 11. NUMBER OF INTERNET USERS IN INDIA: 137,000,000 SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) 11
  12. 12. (! THAT’S BIGGER THAN THE POPULATION OF JAPAN )! SOURCES: BASED ON DATA FROM THE INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) AND THE US CENSUS BUREAU (OCT 2012) 12
  13. 13. INTERNET PENETRATION IN INDIA: 11% SOURCES: BASED ON DATA FROM INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) AND THE US CENSUS BUREAU (OCT 2012) 13
  14. 14. (! THAT’S 3 TIMES LOWER THAN THE GLOBAL AVERAGE )! SOURCES: BASED ON DATA FROM THE INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) AND THE US CENSUS BUREAU (OCT 2012) 14
  15. 15. BUT INDIA’S INTERNET POPULATION IS STILL THE THIRD LARGEST IN THE WORLD, AFTER CHINA AND THE USA SOURCES: BASED ON DATA FROM INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) AND INTERNETWORLDSTATS (ACCESSED SEP 2012) 15
  16. 16. THE NUMBER OF INTERNET USERS IN INDIA IS GROWING BY MORE THAN 1,500,000 EVERY MONTH SOURCE: COMSCORE (AUG 2012) 16
  17. 17. (! THAT’S LIKE ADDING THE POPULATION OF THE NETHERLANDS EVERY YEAR )! SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) AND THE US CENSUS BUREAU (NOV 2012) 17
  18. 18. INDIA ADDS A NEW INTERNET USER EVERY 2 SECONDS SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) 18
  19. 19. INDIA IS THE FASTEST GROWING ONLINE MARKET IN THE WORLD SOURCE: COMSCORE (AUG 2012) 19
  20. 20. INTERNET USE IN INDIA GREW BY 41% IN THE 12 MONTHS TO JULY 2012 SOURCE: COMSCORE (AUG 2012) 20
  21. 21. 75% OF INDIAN NETIZENS ARE BELOW THE AGE OF 35 SOURCE: COMSCORE (AUG 2012) 21
  22. 22. 39% OF INDIA’S INTERNET USERS ARE FEMALE SOURCE: COMSCORE (AUG 2012) 22
  23. 23. A REPORT FOUND THAT INDIAN NETIZENS SPEND AN AVERAGE OF 8 HOURS EVERY DAY ON THE INTERNET SOURCE: RESEARCH CITED IN THE TIMES OF INDIA (APR 2012) 23
  24. 24. IF THAT WERE TRUE OF ALL OF INDIA’S NETIZENS, THAT WOULD ADD UP TO 1,000,000,000 HOURS SPENT ONLINE EVERY SINGLE DAY SOURCE: BASED ON RESEARCH DATA CITED IN THE TIMES OF INDIA (APR 2012) 24
  25. 25. (! )! THAT’S THE EQUIVALENT OF MORE THAN 45 MILLION YEARS SPENT ON THE INTERNET IN INDIA EVERY YEAR SOURCE: BASED ON RESEARCH DATA CITED IN THE TIMES OF INDIA (APR 2012) 25
  26. 26. 83% OF INDIAN NETIZENS SAY THEY COULDN’T LIVE WITHOUT THE INTERNET FOR MORE THAN 24 HOURS SOURCE: RESEARCH CITED IN THE TIMES OF INDIA (APR 2012) 26
  27. 27. YOUNG PEOPLE IN INDIA WILL SPEND MORE THAN US $9,000,000,000 ON MOBILE INTERNET ACTIVITIES IN 2012 SOURCE: RESEARCH CITED IN THE TIMES OF INDIA (APR 2012) 27
  28. 28. (! THAT’S MORE THAN THE ENTIRE ANNUAL GDP OF THE BAHAMAS )! SOURCE: BASED ON DATA CITED IN AN ARTICLE IN THE TIMES OF INDIA (APR 2012) AND GDP DATA FROM THE UNITED NATIONS (2010) 28
  29. 29. THERE ARE 156 INTERNET PROVIDERS IN INDIA SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA (MAY 2012) 29
  30. 30. 29,000,000 INDIAN HOUSEHOLDS HAVE ACCESS TO THE INTERNET SOURCE: JUXT, AS CITED IN THE ADMA YEARBOOK 2012 30
  31. 31. 15,000,000 INDIANS USE BROADBAND SERVICES SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA (JUN 2012) 31
  32. 32. (! THAT’S MORE THAN THE POPULATION OF ECUADOR )! SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) AND THE US CENSUS BUREAU (NOV 2012) 32
  33. 33. 72% OF INDIAN NETIZENS LIVE IN URBAN AREAS SOURCE: BASED ON DATA FROM INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) 33
  34. 34. REASONS FOR GOING ONLINE IN URBAN INDIA 87% 67% COMMUNICATION SOCIAL NETWORKING SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) 34
  35. 35. NUMBER OF INTERNET USERS LIVING IN RURAL AREAS OF INDIA: 38,000,000 SOURCE: THE INTERNET AND MOBILE ASSOCIATION OF INDIA (SEP 2012) 35
  36. 36. 82% OF INDIA’S RURAL NETIZENS GO ONLINE AT LEAST ONCE PER MONTH SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) 36
  37. 37. INDIA’S RURAL CONNECTION POINTS 58% 12% VIA WEBCAFÉS AND VIA MOBILE COMMUNITY CENTRES DEVICES SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) 37
  38. 38. REASONS FOR GOING ONLINE IN RURAL INDIA 75% 56% ENTERTAINMENT COMMUNICATION SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) 38
  39. 39. 73% OF INDIA’S NETIZENS WATCH ONLINE VIDEO SOURCE: COMSCORE VIDEO METRIX (JUN 2012) 39
  40. 40. INDIAN NETIZENS WATCHED AN AVERAGE OF 77 VIDEOS EACH IN JUNE 2012 SOURCE: COMSCORE (AUG 2012) 40
  41. 41. 41% OF INDIAN NETIZENS PLAY ONLINE GAMES SOURCE: COMSCORE (AUG 2012) 41
  42. 42. GROWTH OF ONLINE GAMES IN INDIA IN THE PAST 12 MONTHS: 60% SOURCE: COMSCORE (AUG 2012) 42
  43. 43. 60% OF INDIA’S NETIZENS MAKE USE OF ONLINE RETAIL SOURCE: COMSCORE (AUG 2012) 43
  44. 44. APPAREL IS THE FASTEST GROWING ONLINE RETAIL CATEGORY IN INDIA, FOLLOWED BY CONSUMER GOODS SOURCE: COMSCORE (AUG 2012) 44
  45. 45. ONLINE ADVERTISING IN INDIA IS GROWING AT AN ANNUAL RATE OF 25% SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA (APR 2012) 45
  46. 46. ONLINE AD SPEND EQUATES TO AROUND 11% OF OFFLINE AD SPEND IN INDIA SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA (APR 2012) 46
  47. 47. TOGETHER, GOOGLE AND FACEBOOK ACCOUNT FOR 60% OF INDIA'S ONLINE ADVERTISING MARKET SOURCE: AVENDUS, AS CITED IN THE ADMA YEARBOOK 2012 47
  48. 48. 50% OF INDIA’S CLASSIFIEDS MARKET IS ONLINE ADS SOURCE: AVENDUS, AS CITED IN THE ADMA YEARBOOK 2012 48
  49. 49. SOCIAL NETWORKING IS THE PRIMARY DRIVER OF ONLINE ACTIVITY IN INDIA SOURCE: COMSCORE (AUG 2012) 49
  50. 50. SOCIAL NETWORKING USERS IN INDIA: 60,545,120 SOURCE: FACEBOOK AD PLANNER (NOV 2012) 50
  51. 51. (!THAT’S EQUIVALENT TO THE TOTAL POPULATION OF ITALY )! SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) AND THE US CENSUS BUREAU (NOV 2012) 51
  52. 52. SOCIAL MEDIA PENETRATION IN INDIA: 5% SOURCES: BASED ON DATA FROM FACEBOOK AD PLANNER (NOV 2012) AND THE US CENSUS BUREAU (SEP 2012) 52
  53. 53. ESTIMATES OF THE TOTAL NUMBER OF SOCIAL NETWORK USERS IN INDIA ARE MUCH HIGHER: global
 web! index 77.5 M 76.1 M GLOBAL WEB INDEX EMARKETER SOURCES: GLOBAL WEB INDEX WAVE 7 (SEP 2012), AND EMARKETER (FEB 2012) 53
  54. 54. THE NUMBER OF SOCIAL NETWORK USERS IN INDIA WILL GROW BY 52% THIS YEAR SOURCE: EMARKETER (FEB 2012) 54
  55. 55. 2 IN 3 SOCIAL MEDIA USERS IN INDIA ACCESS A SOCIAL SITE EVERY DAY SOURCE: ANNIK TECHNOLOGY SERVICES, AS CITED IN THE TIMES OF INDIA (OCT 2012) 55
  56. 56. 1 IN 4 ONLINE MINUTES IN INDIA IS SPENT ON SOCIAL NETWORKING SITES SOURCE: COMSCORE (AUG 2012) 56
  57. 57. 44% OF INDIA’S NETIZENS USED FACEBOOK IN THE PAST MONTH SOURCES: BASED ON DATA FROM FACEBOOK AD PLANNER (NOV 2012), AND THE INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) 57
  58. 58. NEW FACEBOOK USERS IN INDIA IN THE PAST 6 MONTHS: 14,770,840 SOURCE: SOCIALBAKERS (NOV 2012) 58
  59. 59. A NEW FACEBOOK USER SIGNS UP IN INDIA EVERY SECOND SOURCE: BASED ON DATA FROM SOCIALBAKERS (NOV 2012) 59
  60. 60. 30% OF NEW SIGNUPS TO FACEBOOK IN INDIA COME FROM MOBILE DEVICES SOURCE: PLUGGED.IN, AS CITED IN TECHCRUNCH (OCT 2012) 60
  61. 61. CURRENTLY, ONLY 5% OF THE INDIAN POPULATION IS ON FACEBOOK SOURCE: BASED ON DATA FROM SOCIALBAKERS (OCT 2012) AND THE US CENSUS BUREAU (OCT 2012) 61
  62. 62. BUT INDIA ALREADY HAS THE THIRD LARGEST FACEBOOK POPULATION IN THE WORLD SOURCE: SOCIALBAKERS (OCT 2012) 62
  63. 63. NOV 2012 FACEBOOK IN INDIA 55-64: 65+: 45-54: 1% 1% 3% 35-44: 13-17: 7% 12% FEMALE: 29% 25-34: 28% 18-24: MALE: 48% 71% SOURCE: FACEBOOK AD MANAGER (ACCESSED SEP 2012) 63
  64. 64. NOV 2012 TOP FACEBOOK PAGES IN INDIA # FACEBOOK PAGE ‘LIKES’ 01 TATA DOCOMO 9,718,563 02 VODAFONE ZOOZOOS 4,807,000 03 KINGFISHER 4,733,714 04 FASTRACK 4,615,428 05 NOKIA INDIA 4,609,244 06 SAMSUNG MOBILE INDIA 4,105,518 07 AXE ANGELS CLUB 3,903,835 08 IDEA 3,836,980 09 SHOPPERS STOP 3,772,661 10 PEPSI INDIA 3,417,872 SOURCE: SOCIALBAKERS (NOV 2012) 64
  65. 65. FACEBOOK USERS BY CITY 5.9 M 5.1 M 3.6 M MUMBAI RIO DE JANEIRO NEW YORK CITY SOURCE: SOCIALBAKERS (NOV 2012) 65
  66. 66. 30% OF INDIA’S FACEBOOK USERS LIVE IN THE COUNTRY’S 8 BIGGEST CITIES SOURCE: KETCHUM SAMPARK (SEP 2012) 66
  67. 67. 63% OF INDIAN FACEBOOK USERS ARE FROM LOCATIONS BEYOND THE TOP 20 CITIES SOURCE: KETCHUM SAMPARK (SEP 2012) 67
  68. 68. INDIAN BRANDS ARE GROWING THEIR FAN BASES FASTER THAN THE TOP GLOBAL BRANDS SOURCE: KETCHUM SAMPARK (SEP 2012) 68
  69. 69. 33,000,000 INDIAN NETIZENS USE MORE THAN ONE SOCIAL NETWORK SOURCE: AVENDUS, AS CITED IN THE ADMA YEARBOOK 2012 69
  70. 70. 50% OF INDIA’S NETIZENS USE SOCIAL MEDIA TO INFORM ONLINE PURCHASE DECISIONS SOURCE: COMSCORE, AS CITED IN THE ADMA YEARBOOK 2012 70
  71. 71. TWITTER USERS IN INDIA: 15,000,000 SOURCE: SEMIOCAST (JUL 2012) 71
  72. 72. INDIAN USERS ACCOUNT FOR 3% OF TWITTER’S GLOBAL TOTAL SOURCE: BEEVOLVE (OCT 2012) 72
  73. 73. 29% OF INDIAN NETIZENS USED TWITTER IN THE PAST MONTH SOURCE: GLOBAL WEB INDEX WAVE 7 (SEP 2012) 73
  74. 74. INDIA HAS THE SECOND HIGHEST LINKEDIN POPULATION IN THE WORLD, AFTER THE UNITED STATES SOURCE: SOCIALBAKERS (SEP 2012) 74
  75. 75. LINKEDIN USERS IN INDIA: 15,396,526 SOURCE: SOCIALBAKERS (SEP 2012) 75
  76. 76. LINKEDIN PENETRATION IN INDIA: 1.3% SOURCE: SOCIALBAKERS (SEP 2012) 76
  77. 77. UNIQUE VISITORS TO YOUTUBE FROM INDIA IN JULY 2012: 55,800,000 SOURCE: COMSCORE (AUG 2012) 77
  78. 78. INDIAN USERS VIEW MORE THAN 4,000,000,000 VIDEOS ON YOUTUBE EACH MONTH SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) 78
  79. 79. YOUTUBE REACHED 41% OF INDIA’S NETIZENS IN JULY SOURCES: BASED ON DATA FROM COMSCORE (AUG 2012) AND THE INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) 79
  80. 80. 1,250 INDIANS VISIT YOUTUBE EVERY SINGLE MINUTE SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) 80
  81. 81. THAT’S MORE THAN 20 VISITORS TO YOUTUBE FROM INDIA EVERY SECOND SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) 81
  82. 82. TOTAL VIEWS ON RAJSHRI, INDIA’S MOST POPULAR YOUTUBE CHANNEL: 1,194,200,000 SOURCES: SOCIALBAKERS (SEP 2012) AND RAJSHRI YOUTUBE CHANNEL (NOV 2012) 82
  83. 83. 14% OF ALL GLOBAL GOOGLE+ USERS ARE FROM INDIA SOURCE: WEB MONITORING (FEB 2012) 83
  84. 84. THIS SUGGESTS THERE ARE MORE THAN 50,000,000 GOOGLE+ USERS IN INDIA SOURCES: BASED ON DATA FROM WEB MONITORING (FEB 2012) AND VIC GUNDOTRA OF GOOGLE+ (SEP 2012) 84
  85. 85. BANGALORE IS HOME TO MORE GOOGLE+ USERS THAN ANY OTHER CITY IN THE WORLD SOURCE: WEB MONITORING (FEB 2012) 85
  86. 86. 87% OF INDIAN BLOGGERS ARE MALE SOURCE: GLOBAL WEB INDEX WAVE 6, AS CITED IN THE ADMA YEARBOOK 2012 86
  87. 87. 5% OF THE WORLD’S FOURSQUARE USERS LIVE IN INDIA SOURCE: APPAPPEAL (ACCESSED SEP 2012) 87
  88. 88. MORE THAN 1,500,000 INDIANS USE TUMBLR EVERY MONTH SOURCE: QUANTCAST (ACCESSED OCT 2012) 88
  89. 89. ON AVERAGE, INDIAN TUMBLR USERS VIEW 13 PAGES EACH MONTH SOURCE: QUANTCAST (ACCESSED OCT 2012) 89
  90. 90. NUMBER OF MOBILE SUBSCRIBERS IN INDIA: 934,100,000 SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA (JUN 2012) 90
  91. 91. INDIA’S TELECOMS INDUSTRY IS THE SECOND LARGEST IN THE WORLD AFTER CHINA SOURCES: BASED ON DATA FROM TELECOM REGULATORY AUTHORITY OF INDIA (JUN 2012) AND THE BUSINESS MONITOR INTERNATIONAL (JUN 2012) 91
  92. 92. THE NUMBER OF MOBILE SUBSCRIBERS IN INDIA IS 30 TIMES GREATER THAN THE NUMBER OF FIXED-LINE SUBSCRIBERS SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA (JUN 2012) 92
  93. 93. INDIA IS ‘MOSTLY MOBILE’ VS 934 M 31 M MOBILE PHONE FIXED-LINE PHONE SUBSCRIPTIONS SUBSCRIPTIONS SOURCE: BASED ON DATA FROM THE TELECOM REGULATORY AUTHORITY OF INDIA (JUN 2012) 93
  94. 94. 36% OF ALL MOBILE SUBSCRIBERS IN INDIA ARE FROM RURAL REGIONS SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA (JUN 2012) AND THE INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) 94
  95. 95. MOBILE INTERNET USERS IN INDIA: 50,000,000 SOURCE: GOOGLE INDIA, AS CITED IN IAMWIRE (NOV 2011) 95
  96. 96. (! THAT’S EQUIVALENT TO THE TOTAL POPULATION OF SOUTH KOREA )! SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) AND THE US CENSUS BUREAU (NOV 2012) 96
  97. 97. INTERNET USE IN INDIA BY CONNECTION DEVICE VS 52% 42% MOBILE DESKTOP SOURCE: STATCOUNTER DATA (AUG 2012), AS CITED IN THE NEXT WEB (SEP 2012) 97
  98. 98. 36% OF INDIAN NETIZENS ACCESS THE INTERNET ON MOBILE PHONES SOURCE: BASED ON DATA FROM GOOGLE INDIA, AS CITED IN IAMWIRE (NOV 2011), AND THE INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) 98
  99. 99. 57% OF INDIAN YOUTH IN LARGE CITIES ACCESS THE INTERNET USING MOBILE PHONES SOURCE: THE TIMES OF INDIA (APR 2012) 99
  100. 100. NUMBER OF 3G USERS IN INDIA: 6,000,000 SOURCE: DNA (MAR 2012), AS CITED IN KPMG-FICCI (MAR 2012) 100
  101. 101. 3G PENETRATION IN INDIA IS JUST 0.5% SOURCE: BASED ON DATA FROM DNA (MAR 2012), AS CITED IN KPMG-FICCI (MAR 2012) 101
  102. 102. NUMBER OF SMARTPHONE USERS IN INDIA: 27,000,000 SOURCE: NIELSEN (JUN 2012) 102
  103. 103. (! THAT’S MORE THAN THE TOTAL POPULATION OF AUSTRALIA )! SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) AND THE US CENSUS BUREAU (NOV 2012) 103
  104. 104. SMARTPHONE PENETRATION IN INDIA IS LESS THAN 3% SOURCE: NIELSEN (JUN 2012) 104
  105. 105. INDIAN SMARTPHONE USERS SPEND 81 HOURS PER MONTH ON THEIR DEVICES SOURCE: NIELSEN (MAY 2012) 105
  106. 106. THAT EQUATES TO MORE THAN 40 DAYS EACH YEAR USING THEIR SMARTPHONE SOURCE: BASED ON DATA FROM NIELSEN (MAY 2012) 106
  107. 107. 3 IN 4 INDIAN SMARTPHONE USERS ACCESS SOCIAL MEDIA SITES SOURCE: NIELSEN MOBILE INSIGHTS, AS CITED IN FICCI-KPMG (2012) 107
  108. 108. INDIAN MEN SPEND 50% MORE TIME BROWSING THE INTERNET ON THEIR SMARTPHONE THAN WOMEN DO SOURCE: NIELSEN (MAY 2012) 108
  109. 109. INDIAN WOMEN SPEND 150% MORE TIME USING INSTANT MESSAGING ON THEIR SMARTPHONE THAN MEN DO SOURCE: NIELSEN (MAY 2012) 109
  110. 110. 25% OF YOUTUBE’S VIEWS IN INDIA ARE FROM MOBILE DEVICES SOURCE: GOOGLE, AS CITED IN FICCI-KPMG (2012) 110
  111. 111. 50% OF INDIA’S MUSIC REVENUES STEM FROM MOBILE DOWNLOADS SOURCE: AVENDUS, AS CITED IN THE ADMA YEARBOOK 2012 111
  112. 112. THERE ARE CURRENTLY 1,000,000 MOBILE TV SUBSCRIPTIONS IN INDIA SOURCE: KPMG-FICCI (MAR 2012) 112
  113. 113. 8776 8762 9361937 39273093987230292 8723 98787234587623459 7 254427 29203292729283623 34876 34589456098459873 4 78276282927352412 7623 76236745348627635 76234 62348723476234 90834509234098238 8572 03897458976234958 87560349809823940 762 394857298264359 8736456234587243 68395 86908734509873245 3458763847652347 62345987458973549 98490803499832409 0 45085698734569872 38920909234098234 98234 34 2 3478676554764389 62349 23476234972384762 35473465987340598 73245974560982837 3 9 3495873245213489 6230 97245908762349762 56703495872387230 23409 84508973458762358 8620 23782872379724 97369742698234976 94861 34978623948623947 3498612349876349 78623498623947623 92479874184862763 534 8612409723498612 48763987298123982 43783 0 74783476438748763 8756 03498098239408572 97623645234765888 98736456234587243 5 5 09839485729826435 76234 59874589735496839 45609845987345874 45698 72345876384765234 4982 7623495876234 05897234508569873 76438 93892090923409823 34059823478676554 7628 450987324576234 78678635473465987 21348 97324597456098283 3850956703495872 38723093495873245 98745897354968395 86 0902 4 8034998324GET9MORE #SDMW9REPORTS84765WEARESOCIAL.SG234982349 62345 56 87 23458763 AT 2347 2349587 62340 58972345085698734 67655 47643893892090923 4098 6 35473 46598734059823478 73245 97456098283762349 98732457623478678 87230 93495873245213489 23458 4998324090294 38509567034958723 58972 34508569873456987 4560982837628974 58976234958762340 35473465987340598 234 2452134897324597 34509873245762347 86786 4 7354968395869087 70349587238723093 2347623459874589 83240902943850956 73
  114. 114. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL, DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL SIMON KEMP ON +65 9146 5356, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
  115. 115. WE ARE SOCIAL SINGAPORE @WEARESOCIALSG +65 9146 5356 SAYHELLO@WEARESOCIAL.SG WEARESOCIAL.SG
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This is the Second Edition (Oct 2012) of We Are Social's exploration of Social, Digital and Mobile in India. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.

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