SOCIAL, DIGITAL ANDMOBILE WORLDWIDETHE KEY
NUMBERS FOR EACH REGION AROUND THE GLOBE we are social • JANUARY 2012

JAN2012 WORLDWIDE USER NUMBERS 6,809,560,473
52% 48% TOTAL POPULATION URBAN RURAL 2,076,140,000 30% INTERNET USERS INTERNET PENETRATION 1,482,188,000 22% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 5,870,710,000 86% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLOON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)

JAN2012 INTERNET PENETRATION CENTRAL &
EASTERN EUROPE WESTERN 45% EUROPE NORTH AMERICA 70% ASIA 77% MIDDLE 24% EAST 39% CENTRAL & AFRICA SOUTH AMERICA 11% 36% OCEANIA 57%COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLOON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)

JAN2012 MOBILE PENETRATION CENTRAL &
EASTERN EUROPE WESTERN 100+% EUROPE NORTH AMERICA 100+% ASIA 100+% MIDDLE 77% EAST 100+% CENTRAL & AFRICA SOUTH AMERICA 60% 100+% OCEANIA 86%COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLOON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)

JAN2012 SOCIAL NETWORK PENETRATION CENTRAL
& EASTERN EUROPE WESTERN 47% EUROPE NORTH AMERICA 36% ASIA 50% MIDDLE 20% EAST 18% CENTRAL & AFRICA SOUTH AMERICA 4% 25% OCEANIA 36%COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLOON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)

JAN2012 SHARE OF GLOBAL USERS
CENTRAL & EASTERN EUROPE 5% 11% WESTERN EUROPE 7% 8% NORTH AMERICA 6% 10% 5% 12% 14% 9% 13% 6% ASIA MIDDLE EAST 56% 50% 4% 3% 44% 50% 5% 5% AFRICA CENTRAL & SOUTH AMERICA 15% 3% 9% 10% 5% 10% 10% 11% OCEANIA 1% 1% 1% 1% TOTAL POPULATION INTERNET USERS SOCIAL NETWORKING USERS MOBILE SUBSCRIBERSCOMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLOON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)

JAN2012 NORTH AMERICA 347,437,346 82%
18% TOTAL POPULATION URBAN RURAL 266,120,000 77% INTERNET USERS INTERNET PENETRATION 174,525,000 50% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 348,260,000 100+% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLOON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)

JAN2012 CENTRAL & SOUTH AMERICA
583,888,374 78% 22% TOTAL POPULATION URBAN RURAL 211,680,000 36% INTERNET USERS INTERNET PENETRATION 147,510,000 25% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 635,670,000 100+% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLOON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)

JAN2012 WESTERN EUROPE 414,012,710 77%
23% TOTAL POPULATION URBAN RURAL 291,225,000 70% INTERNET USERS INTERNET PENETRATION 150,590,000 36% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 518,360,000 100+% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLOON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)

JAN2012 CENTRAL & EASTERN EUROPE
328,539,336 67% 33% TOTAL POPULATION URBAN RURAL 148,905,000 45% INTERNET USERS INTERNET PENETRATION 153,105,000 47% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 487,730,000 100+% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLOON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)

JAN2012 MIDDLE EAST 269,655,278 70%
30% TOTAL POPULATION URBAN RURAL 105,150,000 39% INTERNET USERS INTERNET PENETRATION 48,880,000 18% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 287,035,000 100+% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLOON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)

JAN2012 AFRICA 1,002,370,011 39% 61%
TOTAL POPULATION URBAN RURAL 110,245,000 11% INTERNET USERS INTERNET PENETRATION 37,860,000 4% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 599,450,000 60% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLOON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)

JAN2012 ASIA 3,826,545,491 42% 58%
TOTAL POPULATION URBAN RURAL 921,490,000 24% INTERNET USERS INTERNET PENETRATION 756,370,000 20% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 2,962,325,000 77% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLOON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)

JAN2012 OCEANIA 37,111,927 71% 29%
TOTAL POPULATION URBAN RURAL 21,335,000 57% INTERNET USERS INTERNET PENETRATION 13,345,000 36% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 31,875,000 86% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLOON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)

WE ARE SOCIAL IS A
GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND,AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING UNILEVER, COCA-COLA, NESTLÉ, ADIDAS, HEINZ, AND DIAGEO.IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 9146 5356, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT HTTP://WEARESOCIAL.SG/

SIMON KEMPMANAGING DIRECTOR, SINGAPORE @ESKIMON
DJESKI +65 9146 5356 SIMON.KEMP@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG