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SOCIAL, DIGITAL AND
MOBILE WORLDWIDE
THE KEY NUMBERS FOR EACH REGION AROUND THE GLOBE

             we are social • JANUARY 2012
JAN
2012                WORLDWIDE USER NUMBERS
             6,809,560,473                                                                     52%                                           48%
                                TOTAL POPULATION                                             URBAN                                          RURAL


                   2,076,140,000                                                                      30%
                                    INTERNET USERS                                           INTERNET PENETRATION


                   1,482,188,000                                                                  22%
              USERS ON TOP SOCIAL NETWORK                                                    SOCIAL NETWORKING PENETRATION


                  5,870,710,000                                                                                                      86%
                             MOBILE SUBSCRIBERS                                              MOBILE PENETRATION


COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO
ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY
2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
JAN
2012                INTERNET PENETRATION
                                                                                                    CENTRAL &
                                                                                                 EASTERN EUROPE


                                                            WESTERN
                                                                                                    45%
                                                            EUROPE
              NORTH
             AMERICA
                                                            70%                                                          ASIA
             77%                                                                        MIDDLE
                                                                                                                      24%
                                                                                         EAST

                                                                                       39%

                               CENTRAL &                                   AFRICA
                             SOUTH AMERICA
                                                                          11%
                                36%                                                                                                      OCEANIA

                                                                                                                                        57%

COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO
ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY
2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
JAN
2012                MOBILE PENETRATION
                                                                                                    CENTRAL &
                                                                                                 EASTERN EUROPE


                                                            WESTERN
                                                                                                 100+%
                                                            EUROPE
              NORTH
             AMERICA
                                                          100+%                                                          ASIA
          100+%                                                                         MIDDLE
                                                                                                                      77%
                                                                                         EAST

                                                                                    100+%

                               CENTRAL &                                   AFRICA
                             SOUTH AMERICA
                                                                          60%
                             100+%                                                                                                       OCEANIA

                                                                                                                                        86%

COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO
ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY
2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
JAN
2012                SOCIAL NETWORK PENETRATION
                                                                                                    CENTRAL &
                                                                                                 EASTERN EUROPE


                                                            WESTERN
                                                                                                    47%
                                                            EUROPE
              NORTH
             AMERICA
                                                            36%                                                          ASIA
             50%                                                                        MIDDLE
                                                                                                                      20%
                                                                                         EAST

                                                                                       18%

                               CENTRAL &                                   AFRICA
                             SOUTH AMERICA
                                                                           4%
                                25%                                                                                                      OCEANIA

                                                                                                                                        36%

COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO
ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY
2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
JAN
2012                SHARE OF GLOBAL USERS
                                                                                              CENTRAL & EASTERN EUROPE
                                                                                                    5%          11%
                                                             WESTERN EUROPE                         7%           8%
           NORTH AMERICA                                      6%           10%
            5%          12%                                  14%            9%
           13%           6%                                                                                                   ASIA
                                                                                     MIDDLE EAST                          56%        50%
                                                                                    4%             3%                     44%        50%
                                                                                    5%             5%

                                                                          AFRICA
                        CENTRAL & SOUTH AMERICA
                                                                      15%           3%
                              9%          10%
                                                                       5%          10%
                             10%          11%                                                                                                 OCEANIA
                                                                                                                                        1%              1%
                                                                                                                                        1%              1%

                 TOTAL POPULATION                 INTERNET USERS               SOCIAL NETWORKING USERS                   MOBILE SUBSCRIBERS


COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO
ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY
2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
JAN
2012                NORTH AMERICA
                     347,437,346                                                               82%                                           18%
                                TOTAL POPULATION                                             URBAN                                          RURAL


                        266,120,000                                                                                             77%
                                    INTERNET USERS                                           INTERNET PENETRATION


                        174,525,000                                                                              50%
              USERS ON TOP SOCIAL NETWORK                                                    SOCIAL NETWORKING PENETRATION


                       348,260,000                                                                                                        100+%
                             MOBILE SUBSCRIBERS                                              MOBILE PENETRATION


COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO
ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY
2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
JAN
2012                CENTRAL & SOUTH AMERICA
                   583,888,374                                                                 78%                                           22%
                                TOTAL POPULATION                                             URBAN                                          RURAL


                        211,680,000                                                                       36%
                                    INTERNET USERS                                           INTERNET PENETRATION


                         147,510,000                                                                25%
              USERS ON TOP SOCIAL NETWORK                                                    SOCIAL NETWORKING PENETRATION


                       635,670,000                                                                                                        100+%
                             MOBILE SUBSCRIBERS                                              MOBILE PENETRATION


COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO
ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY
2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
JAN
2012                WESTERN EUROPE
                     414,012,710                                                               77%                                           23%
                                TOTAL POPULATION                                             URBAN                                          RURAL


                        291,225,000                                                                                         70%
                                    INTERNET USERS                                           INTERNET PENETRATION


                       150,590,000                                                                        36%
              USERS ON TOP SOCIAL NETWORK                                                    SOCIAL NETWORKING PENETRATION


                        518,360,000                                                                                                       100+%
                             MOBILE SUBSCRIBERS                                              MOBILE PENETRATION


COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO
ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY
2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
JAN
2012                CENTRAL & EASTERN EUROPE
                  328,539,336                                                                  67%                                           33%
                                TOTAL POPULATION                                             URBAN                                          RURAL


                       148,905,000                                                                             45%
                                    INTERNET USERS                                           INTERNET PENETRATION


                        153,105,000                                                                             47%
              USERS ON TOP SOCIAL NETWORK                                                    SOCIAL NETWORKING PENETRATION


                        487,730,000                                                                                                       100+%
                             MOBILE SUBSCRIBERS                                              MOBILE PENETRATION


COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO
ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY
2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
JAN
2012                MIDDLE EAST
                   269,655,278                                                                 70%                                           30%
                                TOTAL POPULATION                                             URBAN                                          RURAL


                        105,150,000                                                                        39%
                                    INTERNET USERS                                           INTERNET PENETRATION


                          48,880,000                                                            18%
              USERS ON TOP SOCIAL NETWORK                                                    SOCIAL NETWORKING PENETRATION


                        287,035,000                                                                                                       100+%
                             MOBILE SUBSCRIBERS                                              MOBILE PENETRATION


COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO
ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY
2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
JAN
2012                AFRICA
              1,002,370,011                                                                    39%                                           61%
                                TOTAL POPULATION                                             URBAN                                          RURAL


                        110,245,000                                                                  11%

                                    INTERNET USERS                                           INTERNET PENETRATION


                           37,860,000                                                             4%

              USERS ON TOP SOCIAL NETWORK                                                    SOCIAL NETWORKING PENETRATION


                       599,450,000                                                                                     60%
                             MOBILE SUBSCRIBERS                                              MOBILE PENETRATION


COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO
ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY
2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
JAN
2012                ASIA
             3,826,545,491                                                                     42%                                           58%
                                TOTAL POPULATION                                             URBAN                                          RURAL


                        921,490,000                                                                24%
                                    INTERNET USERS                                           INTERNET PENETRATION


                       756,370,000                                                               20%
              USERS ON TOP SOCIAL NETWORK                                                    SOCIAL NETWORKING PENETRATION


                  2,962,325,000                                                                                                 77%
                             MOBILE SUBSCRIBERS                                              MOBILE PENETRATION


COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO
ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY
2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
JAN
2012                OCEANIA
                          37,111,927                                                           71%                                           29%
                                TOTAL POPULATION                                             URBAN                                          RURAL


                           21,335,000                                                                                57%
                                    INTERNET USERS                                           INTERNET PENETRATION


                           13,345,000                                                                     36%
              USERS ON TOP SOCIAL NETWORK                                                    SOCIAL NETWORKING PENETRATION


                           31,875,000                                                                                                86%
                             MOBILE SUBSCRIBERS                                              MOBILE PENETRATION


COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO
ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY
2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
  WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
 WE’RE ALREADY HELPING MANY OF THE WORLD’S
 TOP BRANDS, INCLUDING UNILEVER, COCA-COLA,
      NESTLÉ, ADIDAS, HEINZ, AND DIAGEO.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO,
    CALL US ON +65 9146 5356, OR EMAIL US AT
           SAYHELLO@WEARESOCIAL.SG.
  FIND OUT MORE AT HTTP://WEARESOCIAL.SG/
SIMON KEMP
MANAGING DIRECTOR, SINGAPORE
                  @ESKIMON
                      DJESKI
               +65 9146 5356
 SIMON.KEMP@WEARESOCIAL.SG
       HTTP://WEARESOCIAL.SG

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We Are Social's Guide to Social, Digital and Mobile Around the World (Jan 2012)

  • 1. SOCIAL, DIGITAL AND MOBILE WORLDWIDE THE KEY NUMBERS FOR EACH REGION AROUND THE GLOBE we are social • JANUARY 2012
  • 2. JAN 2012 WORLDWIDE USER NUMBERS 6,809,560,473 52% 48% TOTAL POPULATION URBAN RURAL 2,076,140,000 30% INTERNET USERS INTERNET PENETRATION 1,482,188,000 22% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 5,870,710,000 86% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
  • 3. JAN 2012 INTERNET PENETRATION CENTRAL & EASTERN EUROPE WESTERN 45% EUROPE NORTH AMERICA 70% ASIA 77% MIDDLE 24% EAST 39% CENTRAL & AFRICA SOUTH AMERICA 11% 36% OCEANIA 57% COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
  • 4. JAN 2012 MOBILE PENETRATION CENTRAL & EASTERN EUROPE WESTERN 100+% EUROPE NORTH AMERICA 100+% ASIA 100+% MIDDLE 77% EAST 100+% CENTRAL & AFRICA SOUTH AMERICA 60% 100+% OCEANIA 86% COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
  • 5. JAN 2012 SOCIAL NETWORK PENETRATION CENTRAL & EASTERN EUROPE WESTERN 47% EUROPE NORTH AMERICA 36% ASIA 50% MIDDLE 20% EAST 18% CENTRAL & AFRICA SOUTH AMERICA 4% 25% OCEANIA 36% COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
  • 6. JAN 2012 SHARE OF GLOBAL USERS CENTRAL & EASTERN EUROPE 5% 11% WESTERN EUROPE 7% 8% NORTH AMERICA 6% 10% 5% 12% 14% 9% 13% 6% ASIA MIDDLE EAST 56% 50% 4% 3% 44% 50% 5% 5% AFRICA CENTRAL & SOUTH AMERICA 15% 3% 9% 10% 5% 10% 10% 11% OCEANIA 1% 1% 1% 1% TOTAL POPULATION INTERNET USERS SOCIAL NETWORKING USERS MOBILE SUBSCRIBERS COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
  • 7. JAN 2012 NORTH AMERICA 347,437,346 82% 18% TOTAL POPULATION URBAN RURAL 266,120,000 77% INTERNET USERS INTERNET PENETRATION 174,525,000 50% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 348,260,000 100+% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
  • 8. JAN 2012 CENTRAL & SOUTH AMERICA 583,888,374 78% 22% TOTAL POPULATION URBAN RURAL 211,680,000 36% INTERNET USERS INTERNET PENETRATION 147,510,000 25% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 635,670,000 100+% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
  • 9. JAN 2012 WESTERN EUROPE 414,012,710 77% 23% TOTAL POPULATION URBAN RURAL 291,225,000 70% INTERNET USERS INTERNET PENETRATION 150,590,000 36% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 518,360,000 100+% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
  • 10. JAN 2012 CENTRAL & EASTERN EUROPE 328,539,336 67% 33% TOTAL POPULATION URBAN RURAL 148,905,000 45% INTERNET USERS INTERNET PENETRATION 153,105,000 47% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 487,730,000 100+% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
  • 11. JAN 2012 MIDDLE EAST 269,655,278 70% 30% TOTAL POPULATION URBAN RURAL 105,150,000 39% INTERNET USERS INTERNET PENETRATION 48,880,000 18% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 287,035,000 100+% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
  • 12. JAN 2012 AFRICA 1,002,370,011 39% 61% TOTAL POPULATION URBAN RURAL 110,245,000 11% INTERNET USERS INTERNET PENETRATION 37,860,000 4% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 599,450,000 60% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
  • 13. JAN 2012 ASIA 3,826,545,491 42% 58% TOTAL POPULATION URBAN RURAL 921,490,000 24% INTERNET USERS INTERNET PENETRATION 756,370,000 20% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 2,962,325,000 77% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
  • 14. JAN 2012 OCEANIA 37,111,927 71% 29% TOTAL POPULATION URBAN RURAL 21,335,000 57% INTERNET USERS INTERNET PENETRATION 13,345,000 36% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 31,875,000 86% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
  • 15. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING UNILEVER, COCA-COLA, NESTLÉ, ADIDAS, HEINZ, AND DIAGEO. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 9146 5356, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT HTTP://WEARESOCIAL.SG/
  • 16. SIMON KEMP MANAGING DIRECTOR, SINGAPORE @ESKIMON DJESKI +65 9146 5356 SIMON.KEMP@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG