Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
SOCIAL, DIGITAL AND
MOBILE WORLDWIDE
THE KEY NUMBERS FOR EACH REGION AROUND THE GLOBE

             we are social • JANUAR...
JAN
2012                WORLDWIDE USER NUMBERS
             6,809,560,473                                                 ...
JAN
2012                INTERNET PENETRATION
                                                                             ...
JAN
2012                MOBILE PENETRATION
                                                                               ...
JAN
2012                SOCIAL NETWORK PENETRATION
                                                                       ...
JAN
2012                SHARE OF GLOBAL USERS
                                                                            ...
JAN
2012                NORTH AMERICA
                     347,437,346                                                    ...
JAN
2012                CENTRAL & SOUTH AMERICA
                   583,888,374                                            ...
JAN
2012                WESTERN EUROPE
                     414,012,710                                                   ...
JAN
2012                CENTRAL & EASTERN EUROPE
                  328,539,336                                            ...
JAN
2012                MIDDLE EAST
                   269,655,278                                                        ...
JAN
2012                AFRICA
              1,002,370,011                                                                ...
JAN
2012                ASIA
             3,826,545,491                                                                   ...
JAN
2012                OCEANIA
                          37,111,927                                                      ...
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
  WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN S...
SIMON KEMP
MANAGING DIRECTOR, SINGAPORE
                  @ESKIMON
                      DJESKI
               +65 9146 53...
Upcoming SlideShare
Loading in …5
×

of

We Are Social's Guide to Social, Digital and Mobile Around the World (Jan 2012) Slide 1 We Are Social's Guide to Social, Digital and Mobile Around the World (Jan 2012) Slide 2 We Are Social's Guide to Social, Digital and Mobile Around the World (Jan 2012) Slide 3 We Are Social's Guide to Social, Digital and Mobile Around the World (Jan 2012) Slide 4 We Are Social's Guide to Social, Digital and Mobile Around the World (Jan 2012) Slide 5 We Are Social's Guide to Social, Digital and Mobile Around the World (Jan 2012) Slide 6 We Are Social's Guide to Social, Digital and Mobile Around the World (Jan 2012) Slide 7 We Are Social's Guide to Social, Digital and Mobile Around the World (Jan 2012) Slide 8 We Are Social's Guide to Social, Digital and Mobile Around the World (Jan 2012) Slide 9 We Are Social's Guide to Social, Digital and Mobile Around the World (Jan 2012) Slide 10 We Are Social's Guide to Social, Digital and Mobile Around the World (Jan 2012) Slide 11 We Are Social's Guide to Social, Digital and Mobile Around the World (Jan 2012) Slide 12 We Are Social's Guide to Social, Digital and Mobile Around the World (Jan 2012) Slide 13 We Are Social's Guide to Social, Digital and Mobile Around the World (Jan 2012) Slide 14 We Are Social's Guide to Social, Digital and Mobile Around the World (Jan 2012) Slide 15 We Are Social's Guide to Social, Digital and Mobile Around the World (Jan 2012) Slide 16
Upcoming SlideShare
We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)
Next
Download to read offline and view in fullscreen.

108 Likes

Share

Download to read offline

We Are Social's Guide to Social, Digital and Mobile Around the World (Jan 2012)

Download to read offline

This is the January 2012 edition of We Are Social Singapore’s guide to Social, Digital and Mobile around the world. You'll find more in this series of reports at http://wearesocial.sg

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

We Are Social's Guide to Social, Digital and Mobile Around the World (Jan 2012)

  1. SOCIAL, DIGITAL AND MOBILE WORLDWIDE THE KEY NUMBERS FOR EACH REGION AROUND THE GLOBE we are social • JANUARY 2012
  2. JAN 2012 WORLDWIDE USER NUMBERS 6,809,560,473 52% 48% TOTAL POPULATION URBAN RURAL 2,076,140,000 30% INTERNET USERS INTERNET PENETRATION 1,482,188,000 22% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 5,870,710,000 86% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
  3. JAN 2012 INTERNET PENETRATION CENTRAL & EASTERN EUROPE WESTERN 45% EUROPE NORTH AMERICA 70% ASIA 77% MIDDLE 24% EAST 39% CENTRAL & AFRICA SOUTH AMERICA 11% 36% OCEANIA 57% COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
  4. JAN 2012 MOBILE PENETRATION CENTRAL & EASTERN EUROPE WESTERN 100+% EUROPE NORTH AMERICA 100+% ASIA 100+% MIDDLE 77% EAST 100+% CENTRAL & AFRICA SOUTH AMERICA 60% 100+% OCEANIA 86% COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
  5. JAN 2012 SOCIAL NETWORK PENETRATION CENTRAL & EASTERN EUROPE WESTERN 47% EUROPE NORTH AMERICA 36% ASIA 50% MIDDLE 20% EAST 18% CENTRAL & AFRICA SOUTH AMERICA 4% 25% OCEANIA 36% COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
  6. JAN 2012 SHARE OF GLOBAL USERS CENTRAL & EASTERN EUROPE 5% 11% WESTERN EUROPE 7% 8% NORTH AMERICA 6% 10% 5% 12% 14% 9% 13% 6% ASIA MIDDLE EAST 56% 50% 4% 3% 44% 50% 5% 5% AFRICA CENTRAL & SOUTH AMERICA 15% 3% 9% 10% 5% 10% 10% 11% OCEANIA 1% 1% 1% 1% TOTAL POPULATION INTERNET USERS SOCIAL NETWORKING USERS MOBILE SUBSCRIBERS COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
  7. JAN 2012 NORTH AMERICA 347,437,346 82% 18% TOTAL POPULATION URBAN RURAL 266,120,000 77% INTERNET USERS INTERNET PENETRATION 174,525,000 50% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 348,260,000 100+% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
  8. JAN 2012 CENTRAL & SOUTH AMERICA 583,888,374 78% 22% TOTAL POPULATION URBAN RURAL 211,680,000 36% INTERNET USERS INTERNET PENETRATION 147,510,000 25% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 635,670,000 100+% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
  9. JAN 2012 WESTERN EUROPE 414,012,710 77% 23% TOTAL POPULATION URBAN RURAL 291,225,000 70% INTERNET USERS INTERNET PENETRATION 150,590,000 36% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 518,360,000 100+% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
  10. JAN 2012 CENTRAL & EASTERN EUROPE 328,539,336 67% 33% TOTAL POPULATION URBAN RURAL 148,905,000 45% INTERNET USERS INTERNET PENETRATION 153,105,000 47% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 487,730,000 100+% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
  11. JAN 2012 MIDDLE EAST 269,655,278 70% 30% TOTAL POPULATION URBAN RURAL 105,150,000 39% INTERNET USERS INTERNET PENETRATION 48,880,000 18% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 287,035,000 100+% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
  12. JAN 2012 AFRICA 1,002,370,011 39% 61% TOTAL POPULATION URBAN RURAL 110,245,000 11% INTERNET USERS INTERNET PENETRATION 37,860,000 4% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 599,450,000 60% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
  13. JAN 2012 ASIA 3,826,545,491 42% 58% TOTAL POPULATION URBAN RURAL 921,490,000 24% INTERNET USERS INTERNET PENETRATION 756,370,000 20% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 2,962,325,000 77% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
  14. JAN 2012 OCEANIA 37,111,927 71% 29% TOTAL POPULATION URBAN RURAL 21,335,000 57% INTERNET USERS INTERNET PENETRATION 13,345,000 36% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 31,875,000 86% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
  15. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING UNILEVER, COCA-COLA, NESTLÉ, ADIDAS, HEINZ, AND DIAGEO. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 9146 5356, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT HTTP://WEARESOCIAL.SG/
  16. SIMON KEMP MANAGING DIRECTOR, SINGAPORE @ESKIMON DJESKI +65 9146 5356 SIMON.KEMP@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG
  • radler0411

    Feb. 7, 2018
  • KadriyeKzmaz

    Mar. 7, 2017
  • anitagovind

    Jan. 1, 2017
  • OmarVillanueva7

    Feb. 13, 2016
  • HeatherTweedy1

    Feb. 1, 2016
  • Missrika

    Jan. 27, 2016
  • hazmezcalito13

    Jul. 5, 2015
  • dmarchio1

    Jan. 24, 2015
  • wirelessinternet

    Dec. 1, 2014
  • Abazapa

    May. 18, 2014
  • miguelbcuevas

    Jan. 20, 2014
  • Irishtiger

    Jan. 17, 2014
  • oalcock

    Jan. 13, 2014
  • MarcoVerdile

    Jan. 13, 2014
  • cgatt777

    Jan. 8, 2014
  • MilenaIvanova7

    Aug. 29, 2013
  • rejfrance

    May. 6, 2013
  • JaneSMarketing

    Apr. 9, 2013
  • kiwiatwork

    Feb. 7, 2013
  • muratdurak

    Feb. 4, 2013

This is the January 2012 edition of We Are Social Singapore’s guide to Social, Digital and Mobile around the world. You'll find more in this series of reports at http://wearesocial.sg

Views

Total views

219,378

On Slideshare

0

From embeds

0

Number of embeds

158,481

Actions

Downloads

1,730

Shares

0

Comments

0

Likes

108

×