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We Are Social http://wearesocial.sg • @wearesocialsg
GLOBAL DIGITAL STATSHOT
SIMON KEMP • WE ARE SOCIAL
WE ARE SOCIAL’S COMPENDIUM OF GLOBAL DIGITAL STATISTICS
we
are
social
AUGUST 2015
We Are Social http://wearesocial.sg • @wearesocialsg
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
GLOBAL DIGITAL STATISTICS
FIGURE REPRESENTS
UNIQUE MOBILE PHONE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL GLOBAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
BILLION BILLION BILLION BILLION BILLION
3.175 1.9252.206 3.7347.357
AUG
2015
URBANISATION: 53% PENETRATION: 43% PENETRATION: 30% PENETRATION: 51% PENETRATION: 26%
• Sources: Worldometers, InternetLiveStats, Facebook, Tencent, InternetLive.ru, GSMA Intelligence
We Are Social http://wearesocial.sg • @wearesocialsg
YEAR-ON-YEAR GROWTH
HOW THE DIGITAL WORLD HAS EVOLVED OVER THE PAST 12 MONTHS
AUG
2015
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS
UNIQUE MOBILE PHONE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL GLOBAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
2.5%
+177 MILLION
7.6%
+225 MILLION
8.7%
+176 MILLION
3.4%
+124 MILLION
23.3%
+365 MILLION
• Sources: Worldometers, InternetLiveStats, Facebook, Tencent, InternetLive.ru, GSMA Intelligence
We Are Social http://wearesocial.sg • @wearesocialsg
ACTIVE USERS BY SOCIAL PLATFORM
AUG
2015
• Sources: latest company statements, correct as at 01 August 2015
BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
1,490 !
832 !
800 !
700 !
668 !
549 !
316 !
300 !
300 !
300 !
300 !
249 !
230 !
205 !
200 !
176 !
100 !
100 !
100 !
97 !
FACEBOOK
QQ
WHATSAPP
FACEBOOK
MESSENGER
QZONE
WEIXIN /
WECHAT
TWITTER
SKYPE
INSTAGRAM
BAIDU TIEBA
GOOGLE+
VIBER
TUMBLR
LINE
SNAPCHAT
SINA WEIBO
YY
VKONTAKTE
BBM
LINKEDIN
We Are Social http://wearesocial.sg • @wearesocialsg
CHAT APPS: ACTIVE USER NUMBERS
AUG
2015
• Sources: latest company statements, correct as at 01 August 2015
BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS
800!
700!
603!
549!
249!
205!
100!
38!
WHATSAPP
FACEBOOK
MESSENGER
QQ MOBILE
WECHAT
& WEIXIN
VIBER
LINE
BLACKBERRY
MESSENGER
KAKAOTALK
We Are Social http://wearesocial.sg • @wearesocialsg
MOBILE CONNECTIONS vs. PEOPLE
AUG
2015
• Sources: GSMA Intelligence, Worldometers
ACTIVE MOBILE
SUBSCRIPTIONS
TOTAL WORLD
POPULATION
7.529
BILLION
7.357
BILLION
VS
We Are Social http://wearesocial.sg • @wearesocialsg
GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA
MOBILE: USERS vs. CONNECTIONS
ACTIVE MOBILE
CONNECTIONS
WORLDWIDE
UNIQUE ACTIVE
MOBILE USERS
WORLDWIDE
ACTIVE MOBILE
CONNECTIONS
WORLDWIDE
UNIQUE ACTIVE
MOBILE USERS
WORLDWIDE
AUG
2015
• Sources: GSMA Intelligence, 01 August 2015; Ericsson Mobility Report, June 2015
3.734
BILLION
7.529
BILLION
4.900
BILLION
7.200
BILLION
We Are Social http://wearesocial.sg • @wearesocialsg
MOBILE DEVICES: SHARE BY TYPE
AUG
2015
• Source: Ericsson Mobility Report, June 2015
SALES OF MOBILE
HANDSETS IN Q1 2015
SHARE OF HANDSETS IN
USE WORLDWIDE IN Q1 2015
25% 75% 60% 40%
FEATURE
PHONES
SMART
PHONES
FEATURE
PHONES
SMART
PHONES
We Are Social http://wearesocial.sg • @wearesocialsg
CLICK HERE TO READ OUR IN-DEPTH REPORTS ON
DIGITAL, SOCIAL & MOBILE USE AROUND THE WORLD:
http://bit.ly/SDMW2015 http://bit.ly/DSMAP15
We Are Social @wearesocialsg • 375
WE ARE SOCIAL
SIMON KEMP, REGIONAL MANAGING PARTNER
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOCIAL.SG

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We Are Social's Global Digital Statshot August 2015

  • 1. We Are Social http://wearesocial.sg • @wearesocialsg GLOBAL DIGITAL STATSHOT SIMON KEMP • WE ARE SOCIAL WE ARE SOCIAL’S COMPENDIUM OF GLOBAL DIGITAL STATISTICS we are social AUGUST 2015
  • 2. We Are Social http://wearesocial.sg • @wearesocialsg ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS GLOBAL DIGITAL STATISTICS FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS BILLION BILLION BILLION BILLION BILLION 3.175 1.9252.206 3.7347.357 AUG 2015 URBANISATION: 53% PENETRATION: 43% PENETRATION: 30% PENETRATION: 51% PENETRATION: 26% • Sources: Worldometers, InternetLiveStats, Facebook, Tencent, InternetLive.ru, GSMA Intelligence
  • 3. We Are Social http://wearesocial.sg • @wearesocialsg YEAR-ON-YEAR GROWTH HOW THE DIGITAL WORLD HAS EVOLVED OVER THE PAST 12 MONTHS AUG 2015 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS 2.5% +177 MILLION 7.6% +225 MILLION 8.7% +176 MILLION 3.4% +124 MILLION 23.3% +365 MILLION • Sources: Worldometers, InternetLiveStats, Facebook, Tencent, InternetLive.ru, GSMA Intelligence
  • 4. We Are Social http://wearesocial.sg • @wearesocialsg ACTIVE USERS BY SOCIAL PLATFORM AUG 2015 • Sources: latest company statements, correct as at 01 August 2015 BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 1,490 ! 832 ! 800 ! 700 ! 668 ! 549 ! 316 ! 300 ! 300 ! 300 ! 300 ! 249 ! 230 ! 205 ! 200 ! 176 ! 100 ! 100 ! 100 ! 97 ! FACEBOOK QQ WHATSAPP FACEBOOK MESSENGER QZONE WEIXIN / WECHAT TWITTER SKYPE INSTAGRAM BAIDU TIEBA GOOGLE+ VIBER TUMBLR LINE SNAPCHAT SINA WEIBO YY VKONTAKTE BBM LINKEDIN
  • 5. We Are Social http://wearesocial.sg • @wearesocialsg CHAT APPS: ACTIVE USER NUMBERS AUG 2015 • Sources: latest company statements, correct as at 01 August 2015 BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS 800! 700! 603! 549! 249! 205! 100! 38! WHATSAPP FACEBOOK MESSENGER QQ MOBILE WECHAT & WEIXIN VIBER LINE BLACKBERRY MESSENGER KAKAOTALK
  • 6. We Are Social http://wearesocial.sg • @wearesocialsg MOBILE CONNECTIONS vs. PEOPLE AUG 2015 • Sources: GSMA Intelligence, Worldometers ACTIVE MOBILE SUBSCRIPTIONS TOTAL WORLD POPULATION 7.529 BILLION 7.357 BILLION VS
  • 7. We Are Social http://wearesocial.sg • @wearesocialsg GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA MOBILE: USERS vs. CONNECTIONS ACTIVE MOBILE CONNECTIONS WORLDWIDE UNIQUE ACTIVE MOBILE USERS WORLDWIDE ACTIVE MOBILE CONNECTIONS WORLDWIDE UNIQUE ACTIVE MOBILE USERS WORLDWIDE AUG 2015 • Sources: GSMA Intelligence, 01 August 2015; Ericsson Mobility Report, June 2015 3.734 BILLION 7.529 BILLION 4.900 BILLION 7.200 BILLION
  • 8. We Are Social http://wearesocial.sg • @wearesocialsg MOBILE DEVICES: SHARE BY TYPE AUG 2015 • Source: Ericsson Mobility Report, June 2015 SALES OF MOBILE HANDSETS IN Q1 2015 SHARE OF HANDSETS IN USE WORLDWIDE IN Q1 2015 25% 75% 60% 40% FEATURE PHONES SMART PHONES FEATURE PHONES SMART PHONES
  • 9. We Are Social http://wearesocial.sg • @wearesocialsg CLICK HERE TO READ OUR IN-DEPTH REPORTS ON DIGITAL, SOCIAL & MOBILE USE AROUND THE WORLD: http://bit.ly/SDMW2015 http://bit.ly/DSMAP15
  • 10. We Are Social @wearesocialsg • 375 WE ARE SOCIAL SIMON KEMP, REGIONAL MANAGING PARTNER @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG