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We Are Social's Global Digital Statshot August 2015

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The latest figures for digital, social and mobile media usage around the world for August 2015. Report includes infographics highlighting the top social media platforms, the growing usage of mobile social media, and the increasing importance of smartphones around the world. For more information, see http://bit.ly/DSM201508

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We Are Social's Global Digital Statshot August 2015

  1. 1. We Are Social http://wearesocial.sg • @wearesocialsg GLOBAL DIGITAL STATSHOT SIMON KEMP • WE ARE SOCIAL WE ARE SOCIAL’S COMPENDIUM OF GLOBAL DIGITAL STATISTICS we are social AUGUST 2015
  2. 2. We Are Social http://wearesocial.sg • @wearesocialsg ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS GLOBAL DIGITAL STATISTICS FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS BILLION BILLION BILLION BILLION BILLION 3.175 1.9252.206 3.7347.357 AUG 2015 URBANISATION: 53% PENETRATION: 43% PENETRATION: 30% PENETRATION: 51% PENETRATION: 26% • Sources: Worldometers, InternetLiveStats, Facebook, Tencent, InternetLive.ru, GSMA Intelligence
  3. 3. We Are Social http://wearesocial.sg • @wearesocialsg YEAR-ON-YEAR GROWTH HOW THE DIGITAL WORLD HAS EVOLVED OVER THE PAST 12 MONTHS AUG 2015 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS 2.5% +177 MILLION 7.6% +225 MILLION 8.7% +176 MILLION 3.4% +124 MILLION 23.3% +365 MILLION • Sources: Worldometers, InternetLiveStats, Facebook, Tencent, InternetLive.ru, GSMA Intelligence
  4. 4. We Are Social http://wearesocial.sg • @wearesocialsg ACTIVE USERS BY SOCIAL PLATFORM AUG 2015 • Sources: latest company statements, correct as at 01 August 2015 BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 1,490 ! 832 ! 800 ! 700 ! 668 ! 549 ! 316 ! 300 ! 300 ! 300 ! 300 ! 249 ! 230 ! 205 ! 200 ! 176 ! 100 ! 100 ! 100 ! 97 ! FACEBOOK QQ WHATSAPP FACEBOOK MESSENGER QZONE WEIXIN / WECHAT TWITTER SKYPE INSTAGRAM BAIDU TIEBA GOOGLE+ VIBER TUMBLR LINE SNAPCHAT SINA WEIBO YY VKONTAKTE BBM LINKEDIN
  5. 5. We Are Social http://wearesocial.sg • @wearesocialsg CHAT APPS: ACTIVE USER NUMBERS AUG 2015 • Sources: latest company statements, correct as at 01 August 2015 BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS 800! 700! 603! 549! 249! 205! 100! 38! WHATSAPP FACEBOOK MESSENGER QQ MOBILE WECHAT & WEIXIN VIBER LINE BLACKBERRY MESSENGER KAKAOTALK
  6. 6. We Are Social http://wearesocial.sg • @wearesocialsg MOBILE CONNECTIONS vs. PEOPLE AUG 2015 • Sources: GSMA Intelligence, Worldometers ACTIVE MOBILE SUBSCRIPTIONS TOTAL WORLD POPULATION 7.529 BILLION 7.357 BILLION VS
  7. 7. We Are Social http://wearesocial.sg • @wearesocialsg GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA MOBILE: USERS vs. CONNECTIONS ACTIVE MOBILE CONNECTIONS WORLDWIDE UNIQUE ACTIVE MOBILE USERS WORLDWIDE ACTIVE MOBILE CONNECTIONS WORLDWIDE UNIQUE ACTIVE MOBILE USERS WORLDWIDE AUG 2015 • Sources: GSMA Intelligence, 01 August 2015; Ericsson Mobility Report, June 2015 3.734 BILLION 7.529 BILLION 4.900 BILLION 7.200 BILLION
  8. 8. We Are Social http://wearesocial.sg • @wearesocialsg MOBILE DEVICES: SHARE BY TYPE AUG 2015 • Source: Ericsson Mobility Report, June 2015 SALES OF MOBILE HANDSETS IN Q1 2015 SHARE OF HANDSETS IN USE WORLDWIDE IN Q1 2015 25% 75% 60% 40% FEATURE PHONES SMART PHONES FEATURE PHONES SMART PHONES
  9. 9. We Are Social http://wearesocial.sg • @wearesocialsg CLICK HERE TO READ OUR IN-DEPTH REPORTS ON DIGITAL, SOCIAL & MOBILE USE AROUND THE WORLD: http://bit.ly/SDMW2015 http://bit.ly/DSMAP15
  10. 10. We Are Social @wearesocialsg • 375 WE ARE SOCIAL SIMON KEMP, REGIONAL MANAGING PARTNER @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG

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